As the Business Development Manager for The Americas at Exposure Analytics, my primary responsibility is to lead sales efforts, focusing on identifying and securing new customers who seek to optimize the value and effectiveness of their trade show exhibits and marketing budgets. By leveraging our cutting-edge sensor technology, I help brands, agencies, and major venues capture valuable real-time data on how visitors engage with their events. This data empowers our clients to measure the impact of their experiential marketing activities, improve ROI, and understand their Return on Engagement.At Exposure Analytics, we provide a simple, yet powerful, dashboard that offers detailed insights into visitor behavior, including movement patterns, engagement duration, and areas of interest. Our technology enables clients to make data-driven decisions both during and after an event, ensuring they can address issues in real-time and refine strategies for future activations.

Lead sales efforts for enterprise-level clients in the technology, healthcare, and fintech sectors, leveraging my extensive experience in field and experiential marketing. By combining a strong sales strategy with a deep understanding of digital marketing - including AI tools, GTM strategies, and branding/awareness campaigns - I help clients enhance their market presence, engage target audiences, and drive measurable growth.• Prospecting and Client Acquisition: Lead initiatives to prospect and acquire new clients within high-growth, competitive industries. Using data-driven outreach and relationship-building, I focus on identifying client pain points and offering tailored digital solutions. Whether through AI tools, targeted branding, or GTM strategies, I help position clients for success in an evolving digital marketplace.• Developing Digital Expansion Strategies: Develop digital marketing strategies that align with clients' business goals while maximizing their presence across digital channels. By focusing on client engagement, content marketing, SEO, and AI-driven analytics, I apply my experiential marketing expertise to enhance clients' digital footprint. I ensure campaigns drive awareness, foster long-term loyalty, and strengthen customer relationships.• Achieving Market Penetration and Growth: Leverage my knowledge of digital marketing trends and advertising technologies to help clients penetrate competitive markets. Drawing on my field marketing and event-driven strategies, I position clients effectively in their industries and drive multi-channel campaigns to engage new audiences, delivering both immediate results and sustainable growth.With a practical, hands-on approach to digital marketing, I emphasize building strong client relationships, strategic thinking, and consistent execution. My experience equips me to navigate both digital and experiential marketing landscapes, creating integrated campaigns that meet clients’ evolving needs.

In this role, I led the development and execution of custom exhibits, brand activations and experiential marketing campaigns, creating immersive brand experiences that resonated with target audiences and enhanced client engagement. By combining creativity with strategic brand storytelling, I helped clients craft memorable, interactive experiences at live events, trade shows, and product launches - always delivering highly tailored, experience-driven solutions that connected brands with their customers in meaningful ways.Key Responsibilities and Achievements:Designed and implemented custom exhibits and experiential marketing strategies that elevated brand visibility and engagement at major industry events.Partnered with C-level executives and global marketing teams to create brand activations that were not only innovative but also aligned with strategic business objectives.Translated client messaging and products into compelling, immersive experiences that left lasting impressions on attendees.Fostered strong client relationships, consistently exceeding expectations and ensuring high levels of satisfaction with tailored event solutions.Notable Successes:Surpassed sales targets by 55%, generating $5M in revenue through large-scale experiential campaigns and strategic brand activations.Closed major accounts, contributing to the majority of revenue with customized, experience-focused solutions.Orchestrated the largest experiential campaign in company history, valued at $2.2M, reinforcing the company’s leadership in innovative brand experiences.By blending creativity with strategic insight, I consistently deliver engaging, result-driven marketing initiatives that not only tell powerful brand stories but also foster lasting relationships with clients and customers alike. My passion for experiential marketing allows me to craft unique, immersive experiences that drive brand success and create memorable moments.

I led cross-functional teams to execute high-impact experiential marketing initiatives, brand activations, and custom exhibit projects, ensuring timely delivery and exceptional quality. I focused on managing key accounts, overseeing all aspects of project delivery—from deal structuring and contracting to execution—while providing top-tier client services. By mentoring junior staff on complex deals and best practices, I helped improve team skills and project outcomes.My work centered around creating immersive brand experiences that drove engagement at trade shows and industry events, helping clients connect with their audiences in meaningful ways. I maintained consistent oversight throughout each project to ensure client satisfaction and steady progress, while fostering strong, long-term relationships with key stakeholders.Key Accomplishments:Achieved first-year sales quota of $1.7M, setting a strong precedent for future revenue through impactful experiential campaigns and successful client activations.Grew a major account to 50% of department revenue, demonstrating exceptional relationship management and business development capabilities.Expanded an existing account by 120%, leveraging strategic planning and tailored experiential solutions to drive growth and increase client satisfaction.Managed multiple brand activations and trade show strategies, ensuring seamless execution of experiential marketing initiatives that elevated brand visibility and engagement.By blending creativity with a strategic focus on brand activations, trade shows, and client services, I consistently delivered results that enhanced brand presence, strengthened client relationships, and drove revenue growth. My ability to lead cross-functional teams and manage large-scale projects has been key to delivering successful marketing initiatives and ensuring clients’ long-term success.

Steered a broad range of operations across the Americas, including Canada and Mexico, focusing on key healthcare vertical clients. Supervised and coordinated teams comprising drafting, engineering, and junior sales personnel for over 100 digital media, advertisement placement, and lead generation projects. Forged direct relationships with senior decision-makers at client companies, significantly streamlining communication and project execution. Administered strategic accounts, handling sales exceeding $5M annually and ensuring high customer satisfaction across diverse industries. Maximized proficiency in CRM software for B2B and SaaS sales and strengthened relationships with customers ranging from mid-level managers to C-suite executives.