Partnering with wine industry companies across a variety of segments and business models to deliver strategic management and consulting services that drive growth and solve complex challenges. Engagements include:▪️ Negotiating and facilitating national route-to-market partnership.▪️ Developing and executing commercial sales and marketing strategy for Wholesale and DTC channels.▪️ Creating strategic framework and key metrics for 5-year plan for Domestic and International… Show more Partnering with wine industry companies across a variety of segments and business models to deliver strategic management and consulting services that drive growth and solve complex challenges. Engagements include:▪️ Negotiating and facilitating national route-to-market partnership.▪️ Developing and executing commercial sales and marketing strategy for Wholesale and DTC channels.▪️ Creating strategic framework and key metrics for 5-year plan for Domestic and International brands.▪️ Industry advisor to private equity for M&A▪️ Acquisition integration into new and existing business models. Show less

Led a new business unit focused on domestic (North Coast) and international (Old World) brands. Managed $500 million profit and loss (P&L). Responsible for commercial business—sales, marketing, finance, and innovation for wholesale, direct-to-consumer, and luxury import broker (LUX Wines) lines of business. ▪️ Outperformed profit targets securing $500+ million in revenue and more than 5 million cases for 30+ brands. ▪️ Outperformed category trends while managing 5 direct… Show more Led a new business unit focused on domestic (North Coast) and international (Old World) brands. Managed $500 million profit and loss (P&L). Responsible for commercial business—sales, marketing, finance, and innovation for wholesale, direct-to-consumer, and luxury import broker (LUX Wines) lines of business. ▪️ Outperformed profit targets securing $500+ million in revenue and more than 5 million cases for 30+ brands. ▪️ Outperformed category trends while managing 5 direct reports and more than 145 indirect reports. ▪️ Achieved annual operating plans by collaborating and deepening relationships with winegrowing, winemaking, and production teams to achieve shared objectives and quality outcomes. ▪️ Developed and implemented 3-year and annual plans aligned with board of directors’ strategic guidance by collaborating with leaders, communicating, and managing diverse teams. ▪️ Integrated and unified brand acquisitions, including J Vineyards & Winery, Orin Swift, Pahlmeyer, and Locations.▪️ Accelerated growth by leading the transformation of a direct-to-consumer team, resulting in improved growth for brands such as Orin Swift, J Vineyards & Winery, William Hill Estate, and enabling the historic restoration of Louis M. Martini. Show less

Promoted to lead a premium business unit portfolio with more than 45 domestic and import brands. Managed $750 million P&L. Developed and implemented three-year and annual plans aligned with the board of directors’ strategic guidance by collaborating with leaders, communicating, and managing diverse teams. ▪️ Led intensive growth fueled by executing portfolio prioritization, creating disciplined channel strategies, and developing a strong partnership with the sales organization.… Show more Promoted to lead a premium business unit portfolio with more than 45 domestic and import brands. Managed $750 million P&L. Developed and implemented three-year and annual plans aligned with the board of directors’ strategic guidance by collaborating with leaders, communicating, and managing diverse teams. ▪️ Led intensive growth fueled by executing portfolio prioritization, creating disciplined channel strategies, and developing a strong partnership with the sales organization. ▪️ Triggered commercial business growth achieving more than $750 million in revenue and more than 10 million in case volume exceeding profit targets by leading commercial business, including sales, marketing, and innovation efforts. ▪️ Optimized luxury selling by developing the business model, go-to-market strategy, and branding for a new luxury import broker (LUX Wines), representing distinguished producers from iconic global wine regions while enhancing Gallo’s luxury capabilities and opportunities. ▪️ Expanded the business network by collaborating with winegrowing, winemaking, and production delivering shared objectives and quality results. Consistently delivered on operational plans and objectives. Show less

Piloted and implemented a national strategy to grow volume, revenue, and market share for on-premise and retail fine wine business channels spanning the portfolio of E. & J. Gallo Winery brands. ▪️ Accelerated annual growth and revenue increases for more than 6 years, resulting in advances more than 1.5x faster than industry growth trends. ▪️ Paved and nurtured channel relationships for on-premise customer development targeting national and regional chains spanning restaurant,… Show more Piloted and implemented a national strategy to grow volume, revenue, and market share for on-premise and retail fine wine business channels spanning the portfolio of E. & J. Gallo Winery brands. ▪️ Accelerated annual growth and revenue increases for more than 6 years, resulting in advances more than 1.5x faster than industry growth trends. ▪️ Paved and nurtured channel relationships for on-premise customer development targeting national and regional chains spanning restaurant, hotel, gaming, transportation, and recreation channels. ▪️ Enhanced strategic planning by developing targeted scorecards to benchmark performance against key brands, products, and programs in U.S. markets. Show less

Oversaw sales strategies and execution for the entire portfolio of E. & J. Gallo Winery brands. Managed both independent and affiliated distributors (Gallo Wine Company in southern California and Gallo Sales Company in northern California). Partnered with stakeholders.

Led, planned, and managed sales for national and regional restaurant, hotel, gaming, transportation, and recreation distribution channels. Significantly contributed to revenue growth.

▪️ Heublein Wines/Quality Beverage (Houston, TX) - Account Executive / Division Manager▪️ Gallo Wine Company (Los Angeles, CA) - District Manager / Sales Representative