Rich Luberda Email & Phone Number

• Managed the oversight of all trade related spend across multiple channels (including: Foodservice, Retail Packaged, Deli, and DSD)• Restructured team and responsibilities to deliver efficiency and consistency across the organization.• Developed trade spend reports as well as program summaries to provide business and sales with actionable insights.• Created process to capture supporting documentation for internal and external audits as it pertains to trade.• Managed and modified trade tools to meet the changing demands of the organization.

• Managed and developed a team of 6 Trade Managers who supported over 50 sales personnel and more than 200 accounts, selling more than 1100 products and 450 million pounds.• Created and tracked the annual operating plan as well as team incentives.• Work with team to maintain forecast accuracy and deliver internal sales communications.• Acted as information and analytics hub between Business Management and sales organization• Prepared quarterly materials and hosted review meetings to understand gaps and bridge to targets.• Led sales planning meetings where category performance, and trade spend programs were presented to Business Management. • Utilized fact based analysis to support sales initiatives, trade investments, and purposed structure or portfolio changes

Lisle, Illinois, United States

• Managed all aspects of syndicated data for the John Morrell Foods Group division of Smithfield Foods.• Hired, trained, and supported all Category personnel to support sales, marketing, and internal leaders.• Negotiated and facilitated all contractual needs from syndicated data suppliers for multiple channels and products.• Provided both internal and customer facing presentations that delivered consumer and category insights in a clear and concise “story” that supported the business objective.• Supported item introductions to validate the need of our products to drive our customer’s success.• Validated Trade and Marketing executions to ensure spending delivered expected results.• Utilized a broad range of data (ACNielsen, IRI, Spectra, Internal) across multiple channels, categories, and customers.

Naperville, Illinois, United States

• Supported sales and marketing teams on all aspects of syndicated data (Panel, Scan, Behavior)• Worked with cross functional teams to deliver ‘wall-to-wall’ benefit presentations for retailers.• Managed workload and projects of syndicated data on-sites to insure objective targets were met.

Schaumburg, Illinois, United States

• Responsibilities included CPG sales database structure creation, auditing, maintaining, and restating.• Represented Nielsen services and products as a “customer onsite” for Chicago manufacturers, including Quaker & Armour Swift Eckrich (a division of ConAgra).• Assisted Decision Support Software (DSS) team in developing solution oriented tools for clients.

Bachelor'S Business Administration., Business Administration And Management, General

Education record

Education record