Rich Nelson Email and Phone Number
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I ignite revenue growth by optimizing customer aquisition, retention, and reactivation marketing strategies with a smart strategic vision focused on delivering a world-class customer experience while building and inspiring amazing teams!SUMMARYAward-winning digital marketing leader with 15 years leading and mentoring teams, developing the strategic vision, and executing on revenue driving initiatives across a variety of industries including: Direct Selling/Network Marketing, Digital & Online Marketing, eCommerce, Start-Ups, Etail, Franchises, and Crowdfunding companies.FOCUSING ON WHAT MATTERS MOST - I develop and communicate strategies targeting immediate wins while focusing on long-term success. - Identifying priorities and knowing when to pivot and adapt as needed.- Supporting teams to focus on projects that deliver the highest ROI. COLLABORATING AND COMMUNICATING CLEARLYI stay empathetic and approachable even during high intensity workload periods. I simplify complex ideas and strategies to help others make confident decisions. Partnering for success is key!KEY ACHEIVEMENTS- Over 15 years of growing sales in a variety of verticals (B2B/B2C) and mentoring successful teams in a variety of marketing channels.- Launched major ecommerce initiatives for a multi-billion-dollar global tech business, significantly growing YoY sales and winning the company’s prestigious Pinnacle award for marketing excellence.- Reversing a multi-year sales slump and revitalizing a brand for Rocky Mountain Oils.- Build Young Living’s first global online marketing and ecommerce department propelling them to over 1B in sales.- Winning Utah’s Fastest Growing Company Award.- Led the crowd funding efforts for a global tech company raising over 400k LEADERSHIP PHILOSOPHYGrit. Grace. Gratitude. I excel at building teams by inspiring and mentoring others to grow personally and professional and truly value their contributions with recognition and appreciation. SKILL SUMMARY- Marketing Strategy - Leadership, Team Management, Budgets, Staffing, Mentoring- Digital Marketing - Online Marketing - Internet Marketing - SEO (Search Engine Optimization), SEM, PPC, eCommerce - Paid Media- Social Media Marketing - Social Ads- Analytics, User Experience, Google Tag Manager, UX/UI, Product Marketing - Email Marketing - Content Marketing
Lifewave Corporate
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Director Of Global Ecommerce, Digital Marketing, And Customer InsightsLifewave Corporate Jun 2023 - PresentSan Diego, UsHeading a talented team to IGNITING sales and brand awareness.
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Board Of AdvisorsPaxi Smart Dec 2017 - PresentSouth Jordan, Utah, UsAdvisor on the marketing and business development strategies for a startup tech company focused on home security products similar to Nest and Ring. Launched a hyper-successful crowd funding campaign raising over 400k and leading to a series of investor rounds. -
Executive Director Of Digital Marketing And Customer ExperienceIm Mastery Academy Oct 2022 - Jun 2023New York City, Ny, UsLeading the rebrand, ecommerce, and online digital marketing efforts for a direct selling (MLM/network marketing) education-based company. Responsible for the customer experience from lead acquisition, customer retention, customer reactivation, and online marketing channels.Developing the new site and back office experience to improve site KPIs and marketing initiatives. -
Global Digital Marketing And E-Commerce HeadWestern Digital Feb 2018 - Oct 2022San Jose, Ca, Us• Leading the global e-commerce and digital B2C/B2B growth strategies for several multi-billion dollar brands.• Responsible for the online sales growth initiatives for US and EMEA including: search marketing (SEO/PPC/SEM), email marketing/automation lead generation, content marketing, user testing, UX, budgets, KPI reporting, site conversion optimization, and e-commerce programs. • Received the company's highest and most prestigious award - the Pinnacle Award 2020 for sales and marketing excellence. Promoted from consultant to leading and growing the online marketing department.• Created company's first digital testing platforms including customer persona development, content personalization, user research and testing, desktop and mobile UX, and the launch of new technologies including Adobe Target, and CDP/DMPs.• Managing agency and team growth efforts - consistently hitting and exceeding aggressive revenue goals. -
Board Of AdvisorsBotanic Springs Feb 2020 - Jul 2022Advisor on the marketing, business, GTM, and sales development of an essential oils / health & wellness startup company. -
Vp Marketing And Business DevelopmentRocky Mountain Oils Jan 2017 - Feb 2018Orem, Ut, UsReported to the CEO, responsible for the P&L of all marketing and sales development initiatives. Led an amazing high impact team crafting and executing marketing and sales strategies which have turned around revenue, growth, and brand awareness in a highly competitive industry.Responsible for:1. All marketing, sales, branding, and product development. Other efforts include (lead acquisition, conversions, advertising, conversion optimization, affiliate marketing) including maintaining strict ROAS goals with SEO, PPC, social ads, Youtube Ads, retargeting, Amazon ecommerce sales, content marketing, marketing automation, and lead magnets (lead acquisition)2. Company and product branding, content creation, marketing collateral, design, promotion development and execution, social media communication, influencer outreach, user experience (UX)3. New product development and launch efforts4. Customer intelligence : surveys, reactivation, purchase behavior, demographic studies 5. Leading, hiring, and building a team committed to success and agency management6. Growth and sales initiatives 7. Working with various departments ensuring company wide communication and success8. Rebuilt promotional strategies resulting in the two largest sales in company history9. Building and leading a team of 10, managing multiple agencies -
Director Of Global Online Digital/Online Marketing And SalesYoung Living Essential Oils Mar 2014 - Jan 2017Lehi, Utah, Us• Responsible for the world-wide digital/online growth strategies for the market leader in essential oils and wellness products. • Built and led company's first global online sales and marketing department. Led a team of amazing scrappy achievers helping the company reach our billion dollar goal. • Efforts included: Market and competitive research, VOC, content marketing, paid search (PPC), search marketing (SEO), conversion optimization, social media advertising, lead magnet creation, display ads, PR support, video advertising, brand reputation, email marketing, customer reactivation, market research and competitive analysis, online user experience and enhancement, global market consultation and support, event and convention marketing, web design, landing page creation, ad creation, and product marketing. • We achieved and dominated search rankings for key search terms resulting in tremendous sales and brand visibility. Launched social, display, and paid (PPC) ads targeting our key demographics. • Enhanced the customer experience with new content, streamlined sign up process, and market automation to continually drive sales. -
Sr. Digital Marketing ManagerAlphagraphics Oct 2010 - Mar 2014Lakewood, Colorado, UsDirecting and implementing all online marketing strategies for AlphaGraphics Worldwide HQ. Leading efforts to train and consult 280+ centers worldwide with their online marketing efforts via in center consultation, webinars, convention speaker, creating training materials (video, print), etc. Developing long-term strategies to enhance and develop new AlphaGraphics service offerings and revenue channels. Heavily involved in the first rebrand in AG's 41 year history. Responsible for the global B2B and B2C marketing channel development, launch, and optimization strategies. Marketing Projects Included:Marketing, Creative, Social Media Marketing, Site Rebrand, Partner Relationship, New Technology Site Integration, Creation of Training Material, Display Ads, Competitive Research, Project Management, Corporate Blog, Personalized Marketing, Team Management, Email Marketing, Franchise/Network Training, SEM (SEO and Paid Search Efforts), Analytics, Social Media Ads / Sweepstakes, Corporate Communication, Creative, Copy, Vendor Management, Pod Casts, Class Room Training, etc. -
Digital Marketing ManagerYoung Living Essential Oils Nov 2007 - Oct 2010Lehi, Utah, UsDevelop strategies to increase qualified traffic and revenue via online marketing channels. Heavy utilization of metrics to drive and optimize efforts. Interdepartmental project management. Online brand management, email marketing, SEO, PPC, Link building, social marketing, local ad targeting. Developing educational training to enhance distributors online marketing efforts. Convention speaker.
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Digital Marketing ManagerFinicity Jan 2005 - Oct 2007Murray, Utah, UsAs the Marketing Manager for Utah’s 9th fastest growing company, my responsibilities included: Enhanced and created new marketing projects to increase subscribership with email marketing, multi-variant testing, conversion optimization, SEO, PPC, display ads, email marketing, incentive marketing, viral videos, affiliate marketing, and reactivation campaigns and new branding.
Rich Nelson Skills
Rich Nelson Education Details
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Arizona State UniversityCommunications
Frequently Asked Questions about Rich Nelson
What company does Rich Nelson work for?
Rich Nelson works for Lifewave Corporate
What is Rich Nelson's role at the current company?
Rich Nelson's current role is Award-Winning Digital Marketing Leader - Driving Revenue & Business Growth with Smart Strategies while Strengthening Amazing Teams to be their Very Best | Direct Selling | eCommerce | Digital Marketing | Online Marketing.
What is Rich Nelson's email address?
Rich Nelson's email address is ri****@****wdc.com
What is Rich Nelson's direct phone number?
Rich Nelson's direct phone number is +180128*****
What schools did Rich Nelson attend?
Rich Nelson attended Arizona State University.
What are some of Rich Nelson's interests?
Rich Nelson has interest in Writing, Blogging, Love Digg, Stumbling On New Sites, I Am A Cat Lover, With A Little Keyboards On The Side, Ebay, Watching Movies, Painting, Foozeball Self Declared Champion.
What skills is Rich Nelson known for?
Rich Nelson has skills like Awesomeness, Strategic Planning, Seo, Sem, Ppc, Affiliate Marketing, Conversion Optimization, Social Media Marketing, Team Building, Site Design, Online Marketing, Email Marketing.
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