My efforts made an outsized impact on the story behind Tesla's vehicles and technologies. My role bridged the gap between Tesla vehicle engineering, creative and content teams, responsible for the successful launch of vehicle products across web, digital content, sales, media, and events. I specialize in taking highly technical programs and translating them into customer-facing content formats across Tesla’s product pages, configurator, support pages and internal learning resources. I also served as program manager for major Tesla events, including the launch of Cybertruck (Nov. '23), GigaTexas grand opening and Model Y first deliveries (April '22), and Model S Plaid first deliveries (June '22). In Q4 2023, I led 100+ employees from 12+ teams to execute the Tesla Cybertruck production and delivery event, while simultaneously managing web launch and single-handedly executing all media reviews (10 stories, 40M+ YouTube views).

I led Tesla’s US vehicle and tech reviews program, and support global teams with new vehicle launches, press reviews and media/content programs. Partner with content creators (YouTube, Instagram, etc.) and media to produce in-depth stories that bring Tesla’s engineering, culture and vehicles to life. I write and publish blogs focused on Tesla's new products, and collaborate daily with Tesla’s marketing teams to produce in-house video content and marketing assets to promote vehicle tech and elevate brand awareness.Solely responsible for more than a dozen vehicle assets used to represent Tesla's segment leadership.

I led all communication efforts focused on building corporate reputation and credibility as a newcomer to the EV space. I collaborated with internal marketing and digital content teams to drive media and consumer engagement surrounding company initiatives, including motorsports, manufacturing, executive visibility, and vehicle products. I also worked closely with all company executives and provide PR counsel for public speaking events, training for media interviews, and thought leadership pieces.

I worked across a range of automotive and tech accounts to manage marketing and PR strategy, events management and digital content to increase brand awareness and media presence for my clients. I led the development of all communication and events planning for major tech trade & auto shows, marketing and advertising and new product launches.Promoted to Account Executive after initial hire as Account Coordinator and promotion to Assistant Account Executive.

I interned with Automobile during four years at The University of Michigan, managing the magazine's fleet of press vehicles via transportation, maintenance and logistics, and delivered general editorial, photography and video assistance to the publication.