Rich Pocock Email & Phone Number

Rich serves as Vice President of Agency Services for SourceLink. His career in direct marketing spans more than 30 years, with experience ranging from customer acquisition, retention and cross-sell to B2B sales lead generation across a wide variety of businesses and industries including Banking, High Tech, Telecommunications, Retail, Non-profit, Insurance and Healthcare. Before joining SourceLink in January 2008, Rich was president of the Telecommunications & Financial Services division of DiMark Marketing (purchased by Harte-Hanks) prior to heading up the direct marketing division of Henderson Advertising in Greenville, SC.Rich feels, “the greatest aspect of direct marketing is its ever-changing landscape. It’s a discipline that constantly seeks improvement over the status quo. It embraces new technologies, new channels and new approaches to consumer and business marketing that ultimately leads to break-through results. For every direct marketer, it’s a profession that keeps us on our toes. That makes business and life more interesting and exciting.” Rich’s clients have included, SouthTrust Bank, BellSouth, Digital Equipment Corporation, World Wildlife Fund, Emory Woodruff Medical Center, ACE USA, Nationwide Insurance and HealthPlus of Michigan. Rich received his BA from Washington & Jefferson College, Washington, PA. He has served on the Financial Services Council of the DMA and has written numerous articles for DM News and other industry publications.

Listed skills include Direct Marketing, Integrated Marketing, Lead Generation, Digital Marketing, and 46 others.

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  Washington & Jefferson College

  English