Drive annual plan and long term brand curve delivery across entire Sazerac portfolio, over 200 brands, within a 5- state division while managing a team of 21 sales team members. • Guide Sazerac State Managers and Wholesalers in crafting and executing pricing and financial plans that deliver brand-company guidelines, grow volume share, and accelerate profit dollar contribution.• Lead Sazerac State Managers in building annual field spend plans, tactical calendars, and KPIs to drive focused execution across a network of 12 wholesalers.• Execute new brand launches within division: forecasting, planning, KPI setting, and pull programming for first 36 months.• National sales lead for Wine & Spirit Guild: retailer network of 45 off-premise retailers spanning 24 states.• Collaborate with internal and extended team members to craft and execute 5-year growth plan to deliver share gain and double digit volume growth.Key Accomplishments: • Achieved $370M for FY21 gross sales, up 16.4% volume growth and up 18.3% in net sales.• Increased total division depletions to over 6M, an increase of 100% during tenure. • Brought 11 new brands to market over tenure and reached 487K cases in new business development. • Effectively identified and hired top talent to grow the sales team from 7 to 21 team members; 4 were promoted within the organization.

Worked with VP Sales and Marketing to craft position description for national role and for department• Collaborated with CMO to design Trade Marketing mission, role deliverables and profiles, and overall organizational structure.• Mentored and trained divisions to craft improved selling strategies and stories.• Participated in all Senior Executive Quarterly Brand review meetings.• Set up national MIR analytic and innovation communication tools.

Drove increased focus and delivery through the division and wholesaler networks for Diageo’s critical initiatives of: Route to Market 2.0, Revolutionize Multi-Cultural, Master On-Premise, Excel at Pricing, and Ease of Shop.

Led, mentored and trained Texas and Louisiana sales functions to enhance sales, visability, and profitability for total Diageo spirits portfolio. • Recruited, developed and led a team of 10 sales professionals that oversaw all channels of trade. • Drove initiatives that included new brand launches, KPI goal setting and accountability systems, multi-cultural specific initiatives, price increase, and price structural modifications. • Led customer integration with key accounts in the designated trading area.

Directed the North and West Texas distributor network and a team of 3 direct reports to enhance sales, visability, and profitability for the entire Diageo spirits portfolio.

Ensured alignment of national customer marketing platforms with National On-Off Premise accounts to drive enhanced business performance and provide a platform for sustained growth. • Led the annual business planning process.• Collarborated with teams to develop channel/portfolio priorities.• Prioritized sales drivers by on premise sub channel.• Led innovation launch planning across On/Off Premise National accounts team.

Sales lead for the development of the Diageo spirits portfolio with major national On Premise customers. Customers included: Applebees, Bennigans, Metromedia Restaurant group, Wyndham Hotels, Southwest Airlines, and Landry’s Inc.

Directed 3 wholesaler networks in the delivery of volume and sales KPIs for the entire wine and spirits portfolio at IDV-UDV. Worked with cross functional teams to ensure the market had the right tools and programs to drive sustained growth and annual plan delivery.