Ecommerce and Supply Chain Strategy, Product Management, IT Program Management, and Project Management Implementation

Responsible for mobile shopping ecommerce web sites and applications as part of overall Omnichannel customer experience• Delivered organization’s first mobile shopping web sites: - m.lordandtaylor.com - m.thebay.com - m.labaie.com (French Canadian site)• Implemented first iOS and Android customer shopping applications for Lord & Taylor in the US and Hudson Bay in Canada. Responsible for ecommerce Order Management System operations via Sterling OMS, delivering over $60 million dollars in additional revenue• Accountable for online inventory management, customer order processing, and returns management.• Enabled store fulfillment of online orders. • Implemented Call Center systems to support customer selling.

Led application development for Sales, Marketing, Wholesaler Distributor, and Pricing systems. Identified technology solutions to drive business benefits• Established IT one year and three year plans for Sales and Marketing business units• Evaluated and prioritized system requests based on business benefits and ROI• Managed a total annual IT project budget of more than $12 million. Responsible for delivering key strategic applications.• Sales Handheld tablet application used by 10,000 wholesaler sales and delivery reps every day to take all retailer sales orders and sell-in sales and marketing programs at approximately 550,000 beer retail accounts across the United States. • Wholesaler e-commerce solution enabling retailer online ordering, bill pay, and past invoice lookup. • Trade Promotion Management and Trade Promotion Optimization application solution to optimize over $700 Million in price promotions offered each year to retail customers• Business Intelligence – Standardized reporting for Sales and Marketing business units to align organization focus on standard measures of success. Drove performance by aligning compensation based on driving key performance indicators (KPIs).

Managed pre and post event analysis of National Sales and Marketing initiatives as well as regional test actions to determine effectiveness. • Presented key learnings from Sales and Marketing actions to North American Zone core management team.• Implemented processes to measure an action's level of execution, market impact, and return on investment leveraging Six Sigma methodology.

Managed team of Project Mangers and Business Analysts instrumental in developing and implementing key initiatives for the Sales Department. • Coordinated Sales Department’s Annual Business Planning Process• Managed Sales Department’s technology needs- Implemented Siebel as CRM solution to push for seamless communication between Anheuser-Busch and its wholesalers. - Set direction for organizations handheld mobile ecommerce applications

• Responsible for improving sales, distribution, displays, taps, shelf space, and market share performance and retail execution for 6 wholesalers in Southern Florida.• Worked with Marketing (Media, Brands, and Ethnic Teams) to develop programs customized for this ethnically diverse market• Assisted wholesalers in executing new brands, packages, incentives, marketing programs, price plans, and retail objectives.• Responsible for driving wholesaler success in this key high volume territory.

• Responsible for improving sales, distribution, displays, taps, shelf space, and market share performance and execution for 5 wholesalers in Southern Georgia.• Assisted wholesalers in executing new brands, packages, incentives, marketing programs, price plans, and retail objectives.• Responsible for driving wholesaler success in territory.

• Responsible for analyzing & reporting sales and marketing program effectiveness for the Southeastern US region.• Leveraged all available internal sales, marketing, and survey data along with syndicated data such as IRI, ACNielsen, Arbitron Scarborough, Demographic, and Government Economic to determine effectiveness of programs in this key geographic region. • Supported Region Vice President with creation of presentations to communicate key region priorities.

• Held positions of Project Manager or Team Leader for various projects. Responsible for implementing several key projects.- Automated beer wholesaler’s survey application as part of first mobile handheld solution for Sales and Marketing business units. - Reporting solution for retailer displays, shelf space, point of sale material, and pricing data.