Richard W. Email & Phone Number

A proven media and programming executive with over 20 years experience in media, music programming, digital media, marketing, music audience development, and entertainment. Proven track record developing campaigns across digital media planning, online programming, social media advertising, content development, influencer collaborations, editorial/online publicity, and research. Expert experience in cross-divisional campaigns, collaborating with Publicity, Creative Production, Promotions, International and other groups. Versatile problem solver, continuously pushing leading-edge innovative and creative solutions.Strong experience with a media spend greater than $2-5B annually; spanning digital and media acquisition, brand, and content. Campaigns range from programmatic acquisition campaigns to broad campaigns launching new seasons of content across wide range of genres: documentaries, comedy, & drama• Audience Development – Executive leader for team of 10, responsible for audience acquisition (paid, organic), on site, & through social media engagement. Managed automated & targeted email newsletters, led to to 3000% increased conversions• Paid acquisition: scaled programs to achieve strategic acquisition of audiences through targeted revenue campaigns. Programs delivered over 400X traffic growth on marquee sites.• Strategy: responsible for hundreds of successful campaigns with talent interaction influencing global trending topics on Twitter. Launched cross-portfolio events resulting in cross-visitation and high engagement that delivered 100X revenue streams.• Consumer intelligence: AI, programmatic marketing, predictive analytics, global online & mobile strategy, business development; cutting-edge research in VR, AR, neuro-marketing for music and media entertainment properties.• Proactive, results driven media executive: can-do positive attitude; inspire, motivate teams and scale organizational & company growth.Currently seeking new opportunities.

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  Executive Director, Digital Media

  Sony Pictures Entertainment

  2018 - Present - Greater Los Angeles Area

  • Manage Client Servicing Department and direct combined staff of 22 Sony Pictures Entertainment and international partners, and development employees • Lead Design, Project Management staff to define digital solutions roadmap, forecasts / budgets, and enterprise priorities for development / launch of websites, apps (iOS, Android), digital ads and databases to support global marketing – such as new app that enables secure, on-demand viewing of thousands of full-length screeners by clients and staff• Responsible for over 300% increase in attendee satisfaction ratings at 2016-18 Sony Pictures Entertainment L.A. Screenings event, leadership of “green” transition from print to digital – instant registration, digital portfolio (primetime show schedule, synopsis, full credits, digital images, High-res videos, links to websites) preinstalled on customized iPad® minis distributed to 1000's of attendees at arrival. • Direct and lead acquisition + distribution of TV and theatrical marketing assets through internet systems to worldwide clients and partners; included broadcast networks, SVOD companies, syndicated networks• Reduction of marketing video distribution timeline by over 70%––from days, to hours––dramatically cut costs to support clients acceleration of the transition from physical video to close to 100% digital delivery • Leadership of digital strategy and execution of all front / back-end redesign and rebranding of Sony Pictures Entertainment sites for Television, Film Productions