Richa Babbar Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Conceptualising and executing strategies to meet the group ambitions of driving premiumization. Ensure effective strategic planning to role out new business initiative with respect to the launch India's first Cloud Exchange for businesses, enabling them to adopt Hybrid & Multi cloud strategies. Field Marketing, Product launch including PR planning and execution, digital campaigns, content planning and market communication with collaterals and media releases.

Mumbai, Maharashtra

Instrumental in developing marketing strategy & driving a collaborative marketing approach for brand visibility and lead generation for data center & cloud solutions; colocation, hosting, cloud computing and managed services. Brand positioning through focused PR & Media planning, leveraging digital social media platforms, developing informative & interactive website, outward marketing communications & collaterals, events marketing, content marketing with effective use of blogs, case studies, infographics, through social platforms and other channels.

Mumbai Area, India

Microscan offers Enterprise & Retail telecom solutions. Accountable for creating market opportunities and targeting right market segments with effective marketing tools for brand building and penetration. Planning & executing Go to Market strategies for Wireline Data (Internet, Leased line, NLD) for Enterprise customers & Internet broadband services for Retail markets with-in Mumbai and ROM - product pricing & marketing, content strategy, integrated marketing communication, digital marketing, channel strategy. Lead data analytics, reporting and revenue planning.Instrumental in driving cross-functional synergy for streamlining processes for enhanced customer experience.

Mumbai

Lead Corporate Business for an integrated product portfolio of Mobile and Fixed line Voice, Data - 4G, Data (Internet, Leased line, MPLS, NLD). My work portfolio comprised of conceptualising and executing GTM, new product launches, brand management, driving channel synergy for incremental sales in B2B, lead generation, product pricing & profitability. Achieved 33% growth on wire line data revenue in Mumbai & ROM, by right sizing market opportunities for products like Internet, MPLS, NLD, cloud products and mobile VAS products like GPRS based tracking solutions. Tapped potential market opportunities in digital communication space for fixed line voice business resulting in 55% growth in gross acquisitions. Managed acquisition, sales infrastructure and distribution (channels) for incremental gross and net adds for Mobile post paid and Fixed line services. Handled ecosystem of 100+ channel partners in Mumbai & ROM by prospecting, converting, target mapping, launching acquisition schemes & incentive plans.Instrumental in creating, aligning and executing locally relevant, compelling and impactful marketing strategies for launching Airtel 'My Plan' in Mumbai circle. It was a new mobility product for post paid customers. It was successfully introduced and positioned in Large and Medium Enterprise segment resulting in revenue generation.

Mumbai Area, India

Instrumental in driving Revenue and Profitability from Integrated telecom solutions for Western Region. Developed business opportunities for VSAT services from listed Enterprise accounts. Selling turnkey solutions such as implementation and maintenance of private hubs, and integration and implementation of multi technology solutions for corporate WAN. Was technical consultant for mission critical applications on VSAT, generating opportunities for advanced applications such as telemedicine, remote training, video conferencing, corporate web television and IP multi-casting.

Mumbai, Maharashtra, India

Master Of Business Administration - Mba, Marketing

Bachelor Of Commerce - Bcom, Business/Commerce, General

Education record