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-Responsible for planning and executing go-to-market strategy and demand generation campaigns across different regions & industry verticals-Responsible for quarterly business marketing plans based on revenue targets for KocharSoft comprising of 2 BUs Knowmax, Knowledge management software & Leapmax, Employee productivity management platform-Focusing on Knowmax’s expansion in international markets - Asia, Europe, Middle East & North America-Develop brand’s value proposition, messaging and differentiated positioning across prospects & partners. Lead content marketing for client facing & sales enablement assets-Drive marketing & sales campaigns to deliver quarterly MQLs, SQLs, Pipeline and Revenue target for the BUs-Few tactics of lead generation and brand awareness campaigns include digital (inbound & outbound), email outreach, events, PR, paid & partnership campaigns etc.-Enable sales with regular training & content like case studies, presentations, whitepapers, videos and testimonials-Work with cross-departmental functions like Sales, Customer Success, Product & Operation teams aiming towards the common business goal-Run co-hosted partnership programs to drive brand awareness & generate demand-Managing & maximizing ROI of marketing budget spend

- Created marketing department from grounds up. Expanded the team size from 3 to 18 members in 8 months comprising of product marketers, digital marketers, social media experts, content marketers and designers (graphic, UI & 2d animator)- Manage a team of 18 marketers including hiring, retention, appraisals, individual development plans and more- Work with cross-departmental functions like Product, Sales, Finance, Operations and On-boarding teams aiming towards the common business goal- Develop go-to market strategies and integrated marketing plans defining product positioning and messaging- Create business marketing plans and campaigns to deliver annual MQLs & SQLs to achieve revenue targets- Plan & execute brand awareness and lead generation campaigns. Marketing mix includes events (offline and virtual), email, digital marketing, SMS marketing, social media and PR- Enable sales with regular training, content and assets like pitch presentations, sales scripts, competitor analysis, whitepapers, blogs, product and walk through videos, brochures, fliers and more- Built the Internal communications team and initiated engaging newsletters, team bulletin boards, product specific content for employee and product knowledge management. Currently working on designing company Intranet with the product & architecture teams- One of the 3 core planning committee member for our participation at the Bengaluru Tech Summit 2019 and won the 1st award for the company - Best Exhibitor award for Content & Information

- Conceptualised, built and managed KalaChowk, a brand that supports Vocal for Local campaign, sourcing handicrafts and artefacts from the artisans across India and giving a creative and addictive shopping experience to the end users - Sustained brand buzz and engagement through constant media engagements, brand associations, social media marketing and active participation in offline events (30+)- Created integrated marketing and sales campaigns to create brand awareness, generate quality leads and boost sales through assets like e-commerce website, emails, blogs, brochures, offline assets and more- Focused on building national & international resellers network to amplify sales

- Strategised and executed campaigns along with the sales team to deliver MQLs & SQLs and achieve revenue targets- Planned and executed both in-house & external corporate employee engagement events. Managed end to end planning and execution involving collaboration with speakers/ sponsors/ vendors & executed all visual branding assets- Created & executed successful offline brand awareness campaigns on mediums like autos, promoters & hoardings at niche locations across NCR region- Supported the sales team with assets like presentations, emails, blogs, web landing pages, brochures and more- Managed public relations by identifying key media personals, organised one on one interactions with top media, informal media interactions, press conference and organisaed project shoots and site visits

- Crafted and executed PR strategies & plans for a range of hospitality, lifestyle & e-commerce clients- Designed strategic communication plans encompassing a mix of in-house and external events, brand promotions, consumer engagement activities and cross-promotional activities- Showcased brands exceptional offerings and sustained buzz for the brand through constant media & influencer engagement, events and road-shows- Created strong alliances between both brands & niche media spokespersons on regular basis- Executed two successful media launch events for NCR Taj properties

- End to end planning, execution and coordination of in-house events like IWS, asiaSpa India Awards & MA India Golf Cup including venue sourcing, participants, marketing, designing, budgeting, sponsorships & associations- Managed top bollywood celebrities for asiaSpa India magazine shoots and awards- Created alliances with like-minded lifestyle brands to extend value addition to readers and increase brand visibility- Created successful content assets for brand awareness, engagement, event planning & marketing like collaboration proposals, social media promotion material, event promotion material, sales pitches and many more

During my stay in the organization, my major role was generating new leads for possible sales for advertising as well as public relation services offered by the organisation.