Richa Bhandari Email & Phone Number

Mumbai Metropolitan Region

Conduct thorough market research to gain insights on consumer behavior, competitor activity, industry trends .and gain cultural insights.Analyze data and develop strategic recommendations for clients based on research findings.Collaborate with creative and media teams to develop advertising campaigns and pitches that effectively communicate the client's brand message and drive business results.Key Clients: Natural Diamond Council, Deltin Casinos, Samsonite, Hershey's Pitch Wins: Dove, Samsonite, Deltin Casinos, VIP

Mumbai, Maharashtra, India

Responsibilities-Manage client briefs for branded content; involved in concept ideation, innovative editorial integration, campaign content, and development of a 360-degree consolidated plan, thus creating an end-to-end solution-Ideate Content IPs across sectors to run across multiple formats and platforms(TIMES NOW, ET NOW, Mirror NOW and Times NOW Navbharat, Romedy Now)-Execution of Branded Integration Strategies for a portfolio of clients across FMCG, BFSI & Enterprise Tech for the existing Times Network propertiesLearnings-Worked closely with the Creative Director to create and deliver unique content solutions in the domains of branded content, brand integrations, and digital IPs-Breaking the ideas into detailed actionable activities for the brands keeping in mind the consumer experience-Understood the working of Traditional and the new age media formats and platforms from the branded content perspective

Mumbai Area, India

• Analysed content & evaluated the competition strategy for the formulation of Original Content Strategy, for the OTT Platform- MX Player from the time of its inception(2019) which benefited us come up with an array of new shows• Researched and surveyed the consumers, to understand the target audience and to gain consumer insights which aided us to serve the viewers according to their likings• Organised "Penstorm", an event that had brought 2500+ new ideas and storytellers from around the country on-board on the platform, which helped us gain new ideas for the shows• Formulated a fortnightly newsletter "The Binge Times", which consisted of the OTT industry news and was circulated amongst the content producers, it helped them understand the competition and the liking towards a particular show, which they further implemented to stay ahead in the industry

Mumbai Area, India

• Assisted and Researched for Script-writing project, that was to be made into a series for an OTT platform• Researched on elements that were suited for a book to screen adaptation

Mumbai Area, India

• Curated content for RIIDL(Incubation center for Start-ups) YouTube channel, assisted the team with content strategy that helped to monetize the channel and gain subscribers(1.8k)

Mumbai Area, India

• Blogged and created content for the lifestyle and fashion section of the blog

Master'S Degree, Arts, Entertainment, And Media Management

Bachelor In Mass Media, Advertising

10Th Grade, Icse