A data-driven marketer with a creative flair, I specialize in B2B SaaS marketing. I have a proven track record of transforming business objectives into GTM strategies for product marketing, projects, and programs that drive growth and engagement.I thrive on deriving strategic solutions through comprehensive market research, analytics (qualitative and quantitative) and seamless cross-functional collaboration. I enjoy crafting compelling messaging, positioning, value propositions, brand personas, and customer scenarios that resonate with target audiences and elevate brand value!Accomplishments:• Expanded Microsoft Excel product and feature global reach to a 66 million audience through creator program. The program received “Social media-Drum Award”• Planned and executed GTM strategy and integrated campaigns for Microsoft Global Partner Enablement training resulting in a 40% YoY increase in program registration• Strengthen Intel and AzureIoT partnership through TheIntelligentedge program, generating 4.9K leads • Incubated an in-house studio in Techwave; implemented processes for smooth workflow and brand consistency, resulting saved delivery time by 18%Background includes: Marketing Program & Project management I Product marketing I SaaS marketing I Account management I Client servicing I Agency experience I Microsoft I AmazonAreas of expertise:+ Partner marketing+ Brand management - Logo creation, Visual branding, Positioning & Messaging, Value proposition+ Go-To-Market (GTM strategy)+ Integrated campaigns+ Creator program + Product launch+ Sales enablement+ Data analytics and storytelling with dataI am an MBA in Marketing. Accredited in Gen AI fundamentals by Data Bricks and in Digital Marketing Analytics by the University of Washington.
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Product Marketing ConsultantRebusaiSeattle, Wa, Us
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Product Marketing Manager - Generative AiAmazon Web Services (Aws) Mar 2024 - PresentSeattle, Washington, United States -
Integrated Marketing StrategistDelightful Communications Nov 2021 - Oct 2023Seattle, Washington, United States• Led Microsoft365 product marketing of Excel, PowerPoint, Loop and MS Project. - Expanded user-generated content for Excel by 35%, reaching 66 million users with 1 billion impressions. - Increased MS Loop product awareness by 9 million through monthly engagement and social outreach on M365 channels. - Developed strategies and positioned MS Project for B2B markets, addressing specific needs in retail, construction, manufacturing, and pharma industries• Strengthen partner relationships by advocating Intel and Azure IoT solutions, successfully onboarded 8 new partners across diverse industries. Co-marketed partner solutions via Customer Stories, blogs, whitepapers, videos, and social media that generated 82k page views and 247 MQL to partner websites. • Boosted 90K registration for 16 Microsoft Global Partner Solutions enablement skilling events like Cloud Weeks, Sales bootcamps, Days of the Defenders. Curated content - blogs, blurb, whitepapers social media. Managed paid and organic campaigns, social outreach. Presented executive reports summarizing event performance -
Director Of Marketing And CommunicationsIleap Feb 2020 - Jun 2021Redmond, UsGrown 2X registrations for education programs by implementing co-marketing strategy with Western Washington University.Planned expansion to additional market focusing B2B & B2B2C sectors. • Developed GTM strategy to launch new programs via influence marketing, partner events• Implemented multi-lingual chatbots to engage website traffic from Japan, Korea, Italy• Planned editorial calendar; manage creative agency for campaign creation across multiple digital/social platforms -
Marketing Program & Project Manager (Akaraya)Amazon Oct 2019 - Jan 2020Greater Seattle AreaGenerated $2.5 MM revenue through Pre-scaled SOV Programs - Prime Wardrobe and Subscribe&Save consist of custom digital ad placements; Gateway Herotator ads. • Managed SOV product stakeholder relationships with Sales & Retail, advertiser demand for packages, reporting, evaluating IOs and compliance with product requirements, coordinating with account teams on product questions/QAing and securing participation till successfully launching of campaigns and ad placements. Released quarterly product packages by consulting sales, PR, legal, AIS teams. • Organized Herotator campaign pricing, concept approval with the Gateway & Device teams and delivered post-campaign reporting. Tools: Rodeo, Content Symphony, Salesforce -
Manager - Brand & Digital MarketingTechwave. Feb 2014 - Mar 2016HyderabadFocused on business development through brand building strategies & outbound marketing • Repositioned Techwave as a Global IT company• Turned business objective & product strategy into cross-product marketing of the M&A companies – Advaita Tech, iMicron, Infotech IT, Moschip• Introduced CoE to centralize marketing communication, advocate brand governance & content localization for the Europe, Middle East • Initiated e-newsletter “Wavelength” - naming, layout, content writing; established process framework for monthly execution• Established in-house studio – established marketing collateral helpdesk queue for smooth marketing operations• Market research, SWOT analysis, competitive analysis to strategies service offerings & support sales• Led marketing with key focus on bottom line profitability• Managed UX/UI, dev, content & creative team to redesign 55 pages website & delivered it in 12% less budget • Instrumental in forming communication guidelines; process framework for RFPs, in-house studio, webinars, website marketing -
Partner Marketing Manager - MicrosoftIngram Micro Apr 2012 - Jul 2013Hyderabad Area, IndiaContributed to volume licensing business of Microsoft through Inside Sales team & Channel Partners in AP, India by achieving 100% target of INR 800K in 2013 & 1 million in 2014.• Launched Office 365, Windows 8, Ed-vantage Program & Visual Studio 2012 by customer/partner campaigns & training sessions• Provided comprehensive data intelligence on SMB customers by Vertical marketing of the territories • Promoted Microsoft products, schemes & product offerings focusing Volume Licensing
Richa Jaini Education Details
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Certificate In Digital Marketing Analytics -
Tableau Desktop Certified Associate -
Professional Diploma In Digital Marketing -
Marketing -
Economics Hns.
Frequently Asked Questions about Richa Jaini
What company does Richa Jaini work for?
Richa Jaini works for Rebusai
What is Richa Jaini's role at the current company?
Richa Jaini's current role is Product Marketing Consultant.
What schools did Richa Jaini attend?
Richa Jaini attended University Of Washington, Edureka Alumni, Digital Marketing Institute, University Of Rajasthan, University Of Rajasthan.
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