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Richa Jaini Email & Phone Number

Product Marketing Consultant at RebusAI
Location: Seattle, Washington, United States 7 work roles 5 schools
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Current company
Role
Product Marketing Consultant
Location
Seattle, Washington, United States
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Who is Richa Jaini? Overview

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Richa Jaini is listed as Product Marketing Consultant at RebusAI, a with 72973 employees, based in Seattle, Washington, United States. AeroLeads shows a matched LinkedIn profile for Richa Jaini.

Richa Jaini previously worked as Product Marketing Manager - Generative AI at Amazon Web Services (Aws) and Integrated Marketing Strategist at Delightful Communications. Richa Jaini holds Certificate In Digital Marketing Analytics from University Of Washington.

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RebusAI

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Profile bio

About Richa Jaini

A data-driven marketer with a creative flair, I specialize in B2B SaaS marketing. I have a proven track record of transforming business objectives into GTM strategies for product marketing, projects, and programs that drive growth and engagement.I thrive on deriving strategic solutions through comprehensive market research, analytics (qualitative and quantitative) and seamless cross-functional collaboration. I enjoy crafting compelling messaging, positioning, value propositions, brand personas, and customer scenarios that resonate with target audiences and elevate brand value!Accomplishments:• Expanded Microsoft Excel product and feature global reach to a 66 million audience through creator program. The program received “Social media-Drum Award”• Planned and executed GTM strategy and integrated campaigns for Microsoft Global Partner Enablement training resulting in a 40% YoY increase in program registration• Strengthen Intel and AzureIoT partnership through TheIntelligentedge program, generating 4.9K leads • Incubated an in-house studio in Techwave; implemented processes for smooth workflow and brand consistency, resulting saved delivery time by 18%Background includes: Marketing Program & Project management I Product marketing I SaaS marketing I Account management I Client servicing I Agency experience I Microsoft I AmazonAreas of expertise:+ Partner marketing+ Brand management - Logo creation, Visual branding, Positioning & Messaging, Value proposition+ Go-To-Market (GTM strategy)+ Integrated campaigns+ Creator program + Product launch+ Sales enablement+ Data analytics and storytelling with dataI am an MBA in Marketing. Accredited in Gen AI fundamentals by Data Bricks and in Digital Marketing Analytics by the University of Washington.

Current workplace

Richa Jaini's current company

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RebusAI
Rebusai
Product Marketing Consultant
Seattle, WA, US
Employees
72973
AeroLeads page
7 roles

Richa Jaini work experience

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Product Marketing Consultant

Seattle, Wa, Us

Integrated Marketing Strategist

Seattle, Washington, United States

• Led Microsoft365 product marketing of Excel, PowerPoint, Loop and MS Project. - Expanded user-generated content for Excel by 35%, reaching 66 million users with 1 billion impressions. - Increased MS Loop product awareness by 9 million through monthly engagement and social outreach on M365 channels. - Developed strategies and positioned MS Project for B2B markets, addressing specific needs in retail, construction, manufacturing, and pharma industries• Strengthen partner relationships by advocating Intel and Azure IoT solutions, successfully onboarded 8 new partners across diverse industries. Co-marketed partner solutions via Customer Stories, blogs, whitepapers, videos, and social media that generated 82k page views and 247 MQL to partner websites. • Boosted 90K registration for 16 Microsoft Global Partner Solutions enablement skilling events like Cloud Weeks, Sales bootcamps, Days of the Defenders. Curated content - blogs, blurb, whitepapers social media. Managed paid and organic campaigns, social outreach. Presented executive reports summarizing event performance

Nov 2021 - Oct 2023

Director Of Marketing And Communications

Redmond, Us

Grown 2X registrations for education programs by implementing co-marketing strategy with Western Washington University.Planned expansion to additional market focusing B2B & B2B2C sectors. • Developed GTM strategy to launch new programs via influence marketing, partner events• Implemented multi-lingual chatbots to engage website traffic from Japan, Korea, Italy• Planned editorial calendar; manage creative agency for campaign creation across multiple digital/social platforms

Feb 2020 - Jun 2021

Marketing Program & Project Manager (Akaraya)

Greater Seattle Area

Generated $2.5 MM revenue through Pre-scaled SOV Programs - Prime Wardrobe and Subscribe&Save consist of custom digital ad placements; Gateway Herotator ads. • Managed SOV product stakeholder relationships with Sales & Retail, advertiser demand for packages, reporting, evaluating IOs and compliance with product requirements, coordinating with account teams on product questions/QAing and securing participation till successfully launching of campaigns and ad placements. Released quarterly product packages by consulting sales, PR, legal, AIS teams. • Organized Herotator campaign pricing, concept approval with the Gateway & Device teams and delivered post-campaign reporting. Tools: Rodeo, Content Symphony, Salesforce

Oct 2019 - Jan 2020

Manager - Brand & Digital Marketing

Hyderabad

Focused on business development through brand building strategies & outbound marketing • Repositioned Techwave as a Global IT company• Turned business objective & product strategy into cross-product marketing of the M&A companies – Advaita Tech, iMicron, Infotech IT, Moschip• Introduced CoE to centralize marketing communication, advocate brand governance & content localization for the Europe, Middle East • Initiated e-newsletter “Wavelength” - naming, layout, content writing; established process framework for monthly execution• Established in-house studio – established marketing collateral helpdesk queue for smooth marketing operations• Market research, SWOT analysis, competitive analysis to strategies service offerings & support sales• Led marketing with key focus on bottom line profitability• Managed UX/UI, dev, content & creative team to redesign 55 pages website & delivered it in 12% less budget • Instrumental in forming communication guidelines; process framework for RFPs, in-house studio, webinars, website marketing

Feb 2014 - Mar 2016

Partner Marketing Manager - Microsoft

Hyderabad Area, India

Contributed to volume licensing business of Microsoft through Inside Sales team & Channel Partners in AP, India by achieving 100% target of INR 800K in 2013 & 1 million in 2014.• Launched Office 365, Windows 8, Ed-vantage Program & Visual Studio 2012 by customer/partner campaigns & training sessions• Provided comprehensive data intelligence on SMB customers by Vertical marketing of the territories • Promoted Microsoft products, schemes & product offerings focusing Volume Licensing

Apr 2012 - Jul 2013
5 education records

Richa Jaini education

FAQ

Frequently asked questions about Richa Jaini

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What company does Richa Jaini work for?

Richa Jaini works for RebusAI.

What is Richa Jaini's role at RebusAI?

Richa Jaini is listed as Product Marketing Consultant at RebusAI.

Where is Richa Jaini based?

Richa Jaini is based in Seattle, Washington, United States while working with RebusAI.

What companies has Richa Jaini worked for?

Richa Jaini has worked for Rebusai, Amazon Web Services (Aws), Delightful Communications, Ileap, and Amazon.

How can I contact Richa Jaini?

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What schools did Richa Jaini attend?

Richa Jaini holds Certificate In Digital Marketing Analytics from University Of Washington.

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