Expertise in Digital Marketing, Analytics & Insights, Consulting, Client Engagement, Project Management, Business Development

Engaged with Apeejay Education Society for a short tenure to assist in their ongoing marketing initiatives.

- Led a business engagement with a U.S. based Insurance major- Conceptualized and formulated digital marketing solution strategy for clients spanning across Analytics, Data sciences and Search Engine Optimization (Global and Local)- Implemented and managed end to end project management with responsibilities including aligning of governance frameworks and managing strategy, scope, time, cost, quality, resources, stakeholder communications and risk- Facilitated communication with the client, account management and delivery/solution teams on a regular basis to ensure the health of the relationship and project goal progress.- Mentored and led over a 12 member cross functional team across disciplines such as web analytics, data science, and search engine optimization

- Managed multiple consulting assignments for a global beverage company, by leading client engagement and deriving action plans based on client goals and objectives- Implemented end to end project management- Defined and optimized the strategic short-term growth plan for a trademark portfolio by identifying cross category tie-ups and leveraging brand associations - Supervised a team of analyst with responsibilities of assessing performance and shaping development plan - Improved proficiency via direct hands-on management of workflow and automating processes

- Closely worked with clientele on their business planning.- Led client interactions by understanding objectives to draw actionable insights- Designed and executed standard analysis using MS Office Suite expertise- Mentored team members on the process protocols and analyses

- Verified diversified transactions, audits transaction and portfolio reports- Responded to internal and external inquiries, initiated follow up inquiries and independently resolved critical exceptions- Reviewed and analyzed operations procedures and processes to identify areas for improved workflow and automation, and propose system changes for improved productivity- Conducted training programs for the new partners on the effective and efficient way of handling queries and resolving exceptions

- Designed a Customer Relationship Management (CRM) template using MS Excel expertise as a best practice initiative- Co-ordinated with Marketing manager in developing & implementing marketing plans, leading to profitable business development and product deployment- Conceptualized communication plans which comprised promotional mix strategy and outdoor media templates for maximum reach.