A Marketing Communications professional, with over a decade of expertise in brand communications strategy, social media marketing, experiential marketing and public relations, across Luxury Hospitality, Luxury Retail, F&B, Sports and Education. Core skills include defining a marketing communication strategy, across offline and online mediums, inclusive of PR & Crisis Management, creating IPs for experiential marketing, building & optimizing brand alliances, and driving community engagement to enhance brand image and customer loyalty.Presently liaising with brands in capacity of a Brand Marketing Consultant to assist with: - Creating a Brand Identity, Defining Brand Architecture- Establishing a Communication Strategy - internal and external- Conceptualising and executing a PR strategy- Creating new IPs or restructuring existing ones to compliment brand objective- Optimising Brand Marketing with an ideal mix of Content / Experiential / Social & Digital / Direct and other marketing mediums- Building Community Engagement- Initiating / Enhancing Customer Relationship Management- Training stakeholders about safekeeping their brand identity- Crisis Management.