Richa Thomas Email & Phone Number

San Jose, California, Us

About Calsoft: Calsoft is a global leader in providing product engineering and digital services to ISVs and enterprises in domains like Storage, Networking, Virtualization, Cloud, IoT, and AI/ML. With over two decades of industry expertise, we excel in empowering businesses to accelerate innovation and drive transformation. Our deep domain knowledge, skilled talent pool, and customer-centric approach make us the preferred technology partner for Fortune 500 companies and startups alike.Roles & Responsibilities1. Drive strategic marketing initiatives to position Calsoft as a leader in product engineering and digital services.2. Lead Account-Based Marketing (ABM) strategies to increase engagement with high-value accounts.3. Oversee the creation of thought leadership content to boost brand visibility and credibility.3. Manage end-to-end marketing campaigns, including demand generation, event management, and partnerships.4. Track and analyze marketing performance metrics, ensuring ROI-driven decisions.5. Foster cross-functional collaboration with sales, engineering, and creative teams to align marketing efforts with business objectives.

Orlando, Florida, Us

Prolifics Corporation is a leading global technology solutions provider specializing in AI, cloud, and digital transformation services, empowering businesses to innovate and thrive. With a rich heritage of delivering cutting-edge solutions since 1978, Prolifics remains committed to driving business outcomes through technology excellence. Their comprehensive suite of services spans across industries, enabling clients to harness the power of emerging technologies for sustainable growth.Success and Accomplishments1. Increased Lead Flow: Improved organic leads by 40% in six months through enhanced SEO, content marketing strategies, and thought leadership campaigns.2. Event-Driven Success: Executed 12 live and virtual events, generating 600+ qualified leads and achieving a 25% conversion rate into opportunities.3. Cost Optimization: Transitioned marketing operations in-house, reducing reliance on external agencies, saving $450,000 annually, and increasing workflow transparency.4. Guaranteed Lead Generation: Collaborated with strategic partners to secure 180 guaranteed qualified leads per month via targeted joint campaigns.5. Content Syndication Excellence: Established syndication partnerships delivering 500 leads quarterly through whitepapers and technical content.6. Website Revamp Impact: Successfully led a complete website overhaul, boosting engagement by 30% and reducing bounce rates by 20% through optimized UX/UI and high-performing landing pages.7. Marketing Automation Enablement: Streamlined marketing workflows by implementing HubSpot, Salesforce CRM, and lead tracking mechanisms, enabling precise pipeline tracking and nurturing campaigns.8. Media Visibility: Featured as a top technology partner in CIO Insights and other prestigious industry publications, enhancing brand authority and global recognition.

Piscataway, New Jersey, Us

About Company: A fast-growing and award-winning enterprise solutions company, focused on Intelligent Asset Management(IAM), Intelligent Warehouse Management(IWM) and more importantly SAP Business Technology Platform(BTP) enablement.Objective: Drive measurable growth and brand excellence at Crave InfoTech through innovative marketing and strategic leadership.Roles & Responsibilities:• Lead Generation: Develop high-impact strategies, resulting in a 40% increase in qualified leads within six months.• B2B Growth Marketing: Oversee campaigns driving a 25% YoY revenue growth in targeted sectors.• Go-to-Market Mastery: Implement GTM strategies, achieving a 30% increase in customer engagement within the first quarter.• Brand Building: Execute initiatives elevating customer loyalty by 15% and boosting brand trust scores by 20%.• Product Positioning: Strategically position products, leading to a 15% market share gain.• Team Leadership: Foster innovation, driving a 10% increase in team productivity.• Data-Driven Decisions: Champion data-backed strategies for improved decision-making.• Stakeholder Engagement: Cultivate strong relationships for successful outcomes.• ROI Focus: Ensure campaigns deliver positive ROI through rigorous metrics.• Market Analysis: Continuously analyze trends, customer insights, and competition.• Innovation Promotion: Support creative solutions and strategies.• Team Empowerment: Enable teams to exceed objectives, fostering a culture of excellence.In this CMGO role, I optimize marketing efforts, drive growth, and enhance Crave InfoTech's brand, empowering teams for excellence in a competitive landscape.

Lehi, Utah, Us

Pathlock is the global leader in application governance, risk, and compliance. Our platform protects over 140 enterprise business applications and the critical transactions they power. Our unified application governance solution supports companies on their journey to enforce GRC controls and takes action to prevent loss. Enterprises can manage all aspects of application governance in a single platform, including user provisioning and temporary elevation, ongoing User Access Reviews, control testing, transaction monitoring, and audit preparation. Roles & Responsibilities: - • Drive marketing collateral refresh effort and develop enterprise database requirements to support the new brand guidelines and messaging.• Identified the entire user funnel, creating separate behavioral paths meant to drive user acquisition at the most relevant time.• Constantly researched our audience, developing a testable hypothesis to refine and optimize our subscriber acquisition numbers.• Built a budget to track the growth of subscriber acquisitions that is used by the exec team to visualize and track trends.• Monitor and report ROI and user LTV from campaigns to continually improve performance Manage and communicate schedules• Drive A/B and multivariate testing programs to continually improve ad and channel performance• A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS• Develop and execute integrated multichannel marketing campaigns for major company initiatives• Create and manage funnel conversion tests. Evaluate results from this test and iterate on the model• Work closely with product, engineering, design, and data teams to develop and drive growth projects• Lead the development of marketing & communication plans and tactics (through a test and learn approach) that will drive user acquisition

Lehi, Utah, Us

About Company: Security Weaver is a leading provider of governance, risk, and compliance management (GRCM) software for SAP®. Their flagship software suite, Security Weaver is engineered to give customers a unified view of their enterprise-wide application environment so they can reduce the risk of fraud, accelerate the efficiency of operations, and ease the burden of ongoing compliance requirements. On Job Accomplishments: - • Set up, managed & tracked a marketing plan budget of $30K across all digital and offline channels that generated an ROI of +420% in terms of MQL & retention.• Developed overall marketing program and achieved profit margin and sales objectives totaling $28 million annually in 2020.• Develop a lead tracking mechanism by integrating digital channels & CRM that helps us to grow our customer base by 20% and increase marketing contribution in revenue by 32%.• Led the highest performing regional campaign in 2020 & 21 for APAC & LATAM scoring 28 Net New in the regions with 16 campaigns.• Increased lead generation by 68% in 2020, through branding, SEO, web design, webinar/podcast, and online campaigns.• Successfully managed partnership marketing and onboarded 6 regional business partners in the APAC & LATAM.• Promoted partnership awareness via project management of executive-level events such as Vertical Workshops and the Connected Technology Tour.• Successfully managed weekly webinars at the client, partner, and internal PM level with a budget of $10k/week.

Gurgaon, Haryana, In

About Company: Originally started as a Telecom SI, Elite IT Service India Pvt. Ltd. has now grown to become an ISO certified organization having outstanding track record in diverse verticals and is readily investing in many small yet leading startups thereby enhancing its expertise and growth. Today they capitalize their expertise in AV solutions, Parking Management, IoT, OSS/BSS, Cloud Solutions, Business Intelligence, and many more.On Job Accomplishments:- • Created competitive positioning strategy and communication plan, directly resulting in increased sales at expense of competitors. Virtually all competitive bids won over subsequent six-month period;• Grew customer base over 220%, increased revenue 318% during tenure.• Created corporate branding standards and comprehensive positioning message.• Created a specialized B2B Retention Save Desk, producing 10Cr. Annual revenue savings.• Implemented company’s most successful sales promotion resulting in record customer traffic increased of 13% company sales increases of over 15% and profit increases of nearly 22%.• Pioneered a breakthrough media strategy improving ROI by nearly 100%.• Designed and implemented long-term marketing strategy to derive more than 35% contribution in overall company's targeted revenue.• Successfully managed the collaboration of Elite IT Services with PARKnSECURE and enable the latter to contribute 10Cr to the company's revenue.• Spearheaded targeted marketing program for Smart Solutions resulting in a 16+ net sales gain.

서울, Kr

About Company: Osstem Implant is a global leader in total dental implant solutions. Ranked 1st in Asia-Pacific and Korean market and 3rd globally, we are one of the fastest-growing dental implant companies worldwide. On Job Accomplishments:- • Directly supported marketing director in the fast track digital and customer acquisition strategy to make the brand Asia's No.1 & world's 3rd largest selling & acknowledged product;• Successfully organized Dental Expodent Delhi 2014 & 2015. (Exceeded goal by 26% & 18% resp.)• Developed unique promotion for exhibit booth that generated 1,500+ leads;• Utilised ‘Big Data’ predictive modeling to launch an effective, targeted, real-time trigger e-mail marketing program. Achieved a 20% reduction in churn among high-risk Small Business clients;• Increased profits by 9% in a highly competitive environment by focusing on the less price-sensitive customer segments who valued service, which eliminated the need to use price as a mechanism for securing new business;• Implemented promotional tracking system resulting in accurate and timely results reporting.• Created promotional trade-up and add-on programs resulting in average transaction increases of 5-15%;• Created direct mail campaign for a product launch that resulted in a 1.5M revenue stream.

Bangalore, Karnataka, In

About Company: A PAN India entity constituted by highly qualified and dedicated professionals predominantly with Defence background. The company is one of the largest in the Real Estate Industry with executable and sanction projects over 60 million sq. ft. in hand with projects spanning over 1000 acres of land at various stages of deliberations. On Job Accomplishments:- • Positioned company’s residential brand to compliment and leverage renowned reputation in the industrial real estate market through strategic messaging to brokers, media, investors and clients; • Maintained respective 95% and 97% residential and commercial portfolio occupancy through active marketing and leasing; • Cultivated excellent long-term relationships with clients and partners, maintaining ongoing communication and facilitating solutions to address concerns. • Increased the company's revenue base by 12% by de-centralizing the sales force and delegating decision making authority which enabled a higher proportion of sales to be closed in the field. • Enhanced firm’s online platform through website redesign, user-centric functionality upgrades, targeted social media. • Conceived and produced content for various RFP submissions and lead conversion.

In

About Company: SQTL is an established brand for IT Education and India’s first Software Testing Training provider accredited by International Software Testing Qualifications Board, Germany. On Job Accomplishments:- • Decreased annual marcom costs by 65%, while increasing penetration, by enhancing our overall E-Mail gathering, cleansing and distribution strategy. • Partnered with Senior Level Executive to achieve business goals. • Managed editorial, design and production of communication tools(including ads & newsletter) • Involved in preparing Test Cases covering Functional, UI and Module integration. • Prepare/Maintain test scripts using QTP 9.5 test tool.

Digital Marketing And Metrix, Digital Communication And Media/Multimedia

Entrepreneurship/Entrepreneurial Studies