Richa B. work email
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Richa B. personal email
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Richa B. phone numbers
Results-oriented Marketing and Product Leader with Extensive Experience Creating Hypothesis-Driven Growth and Retention strategies by Focusing on key Customer Problems in Multiple Lifecycle Stages of the User Journey10+ years of hands-on experience building strategy and operations for customer growth, engagement and retention programs at startups as well as global corporationsDeep expertise in marketplaces, e-commerce, online, email and direct marketing powered by strong program management, test design & measurement, product & business analyticsExperience leading global projects with cross functional teams: product, engineering, user experience research, analytics, finance, operations across geographies, influencing various levels of managementSkilled in SQL, python, advanced analytics, database design, data warehousing, reporting tools, ESP campaign managementStrong analytical aptitude, communication & problem solving skills, results and data driven, action oriented, passionate about innovation, creativity, team building and people managementCore CompetenciesGrowth | Marketing | Product Management | CRM | Email Marketing | Strategy and Operations | A/B Testing | Team Management | Data Analytics | Digital Marketing | Innovation | SQL | Responsys | Innovation
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Director Of Growth And LifecycleEthosSan Jose, Ca, Us -
Growth & GtmAdobe Nov 2022 - PresentSan Jose, Ca, UsLeading Global Growth & GTM strategy for Trials & Free to Paid conversion, Winback and Checkout growth and monetization across Adobe Creative Cloud and Document Cloud (SAAS) product lines for B2C and B2B customer segments. Responsible for driving multi million dollar incremental ARR via commissioning new customer centric growth programs based on data driven insights and in partnership with product and engineering platform teams. -
Head Of Growth & Retention, Consumer GroupIntuit Aug 2021 - Oct 2022Mountain View, California, Us- Leading growth and retention for TurboTax and TurboTax Live product lines- Responsible for lifecycle marketing, personalization and experimentation for the direct response channels- Driving alignment with Intuit Growth Initiatives, bringing product-led growth discipline to marketing -
Senior Director, GrowthUpwork Jul 2018 - Jul 2021San Francisco, California, UsDual responsibility for leading the vision, strategy and operations for CRM team as well as founding member of the cross-functional Growth Team. Charter includes building innovative growth programs for activation, engagement, retention and reactivation using rigorous A/B testing to drive measurable impact. Responsible for connecting product value to users by identifying new and existing growth loops in product as well as via marketing channels. -
Director Of Customer Growth & RetentionUpwork Dec 2014 - Jul 2018San Francisco, California, UsLed the charter for Growth for on-boarding, engagement and retention throughout the customer lifecycle Defined the vision, mission and global strategy for the Customer Growth team comprised of a growth engineer, marketing operations manager, CRM strategy director, marketing analyst Identified biggest impact opportunities and drove a rigorous A/B test roadmap with fast fail approachDeveloped operational framework for prioritizing, driving and tracking growth initiatives Led cross-functional Testing tiger team across Acquisition, Product, Data Science, Analytics, Creative, Visitor Site with the joint goal of increasing new client and existing client revenue Ideated and created the high performing email programs from ground up for ongoing user engagement that led to incremental revenueDrove the New Client Imperative to get new users started on the platform by designing innovative programs Collaborated with cross-functional teams to lead user research, map out customer journey, initiate, size opportunities and initiate programs for new geographic markets and niche customer segments
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Senior Crm Marketing Manager, New Buyer EngagementEbay Jan 2014 - Dec 2014San Jose, Ca, UsLed marketing strategy and execution of the new buyer lifecycle program delivering incremental lift of $10m p.a Increased user base by 30% by extending program to the guest users boosting performance significantlyLeveraged detailed customer segmentation to create personalized incentive strategies for different user personas Designed hypothesis driven multichannel integrated campaigns via onsite, email, social, mobile to drive engagementProvided thought leadership to iterate quickly, fast fail when needed and move to the next test idea to drive valueLed a lean team of operations, analytics, customer insights, creative agency to launch campaigns to new marketsManaged senior stakeholders expectations aligning US and European leadership’s vision on engagement -
Senior Product Marketing Manager, Algorithmic Merchandising (Eu)Ebay Apr 2012 - Jan 2014San Jose, Ca, UsDelivered incremental $200m annually through leadership of complex merchandising product portfolio (EU)Reported to Director of CRM (Europe) with people management responsibility of three marketing managers Directed a series of innovative personalization projects in mobile, email, onsite channels including:Ideated and delivered ‘popular’ merchandising campaigns on search results pages with a lift of $60m per marketCreated innovative mobile in-app marketing campaigns to influence product strategy by sizing opportunityDrove $40m p.a through frequency & content optimizations in targeted personalised recommendation emailsDeveloped test design and go-to market plan for social media landing page personalization pilot in GermanyNegotiated contract and led technical integration with UK start-up Dressipi to bring personalized fashion recommendations catering to the Female Fashion Enthusiast segmentChair of European Steering Group to align tests and business performance metrics with Senior Executives
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Marketing Manager, European Retention Marketing (Tests & Analytics)Ebay Apr 2010 - Apr 2012San Jose, Ca, UsDelivered roadmap of marketing optimization tests & go-to market plans generating incremental value of $175m p.aRole reported to Head of Merchandising and managed team of three analysts based in Prague and India Conducted qualitative user research and competitive landscape analysis on merchandising in major website pages Led cross functional ‘tiger team’ effort to determine the value of merchandising in transactional emailsProvided weekly merchandising business performance updates to senior management for EuropeMember of the core team for shaping the annual European Marketing Summit held in Zurich in March 2011
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Assoc. Marketing Manager, Intl Relationship Marketing (Tests And Analytics)Ebay Apr 2007 - Mar 2010San Jose, Ca, UsManaged marketing tests and rollouts providing 45% YoY lift in incremental valueLed keyword targeted campaigns on the Australian homepage including concept ideation, agency creative work, test measurement and roll out to multiple marketsGenerated market sizing analysis for the ‘Geo Expansion’ team to identify the next three lucrative markets Developed test structure, measured test results and compiled recommendations for gender targeting by category tests Member of ’Metrics Tiger Team’ tasked with creating metrics driven culture enabling strategic business decisionsLed Marketing Scorecard development, from defining product requirements through User Acceptance TestingEvangelized cross market best practices and led agenda for Marketing Summits in Prague(2008) and Vienna(2007)
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Database AnalystTravelsmith Outfitters, Part Of Iac Jan 2005 - Mar 2007Developed merchandising insights reporting suite influencing the catalog mailing strategy, valued at $40m annuallyRole reported to Marketing Circulation Director and managed a marketing analyst positionResponsible for generating seasonal catalog specific models using the ModelMax statistical modeling toolLed customer insight, lifetime value analysis and reporting, and enabled segmentation strategies Conducted tests to evaluate RFM segmentation strategy vs automated statistical modeling approachEnabled automated analysis of campaign results using SQL scripts, empowering business users to slice and dice data
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Programmer AnalystSpeedway Superamerica Llc Jun 2003 - Jan 2004Enon, Oh, UsLed retail pricing project that enabled the marketing team to deliver $50K annual value to the businessGenerated custom MicroStrategy reports for competitor data stored in Teradata data warehouseManaged independent research & analysis efforts helping senior managers in decision makingResponsible for requirements gathering, capacity /space/cost/time analysis , report prototyping, task/resource scheduling, scope creep documentation, design and implementation of SQL Server and Teradata databases
Richa B. Skills
Richa B. Education Details
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Stanford UniversityStrategic Decision And Risk Management -
University Of Mumbai, R.A. Podar College Of Commerce And EconomicsAccounting And Business Management
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Wright State UniversityManagement Information Systems
Frequently Asked Questions about Richa B.
What company does Richa B. work for?
Richa B. works for Ethos
What is Richa B.'s role at the current company?
Richa B.'s current role is Director of Growth and Lifecycle.
What is Richa B.'s email address?
Richa B.'s email address is ri****@****uit.com
What is Richa B.'s direct phone number?
Richa B.'s direct phone number is +140837*****
What schools did Richa B. attend?
Richa B. attended Stanford University, University Of Mumbai, R.a. Podar College Of Commerce And Economics, Wright State University.
What skills is Richa B. known for?
Richa B. has skills like Analytics, E Commerce, Web Analytics, Segmentation, Strategy, Digital Marketing, Database Marketing, Management, Project Management, Business Intelligence, Cross Functional Team Leadership, Sql.
Who are Richa B.'s colleagues?
Richa B.'s colleagues are Esmeralda Mema, Melanie Stirner, Chan Randhawa, Sonu Kumar, Kristine Zakaryan, Dark Wolf, Ny. Addae.
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