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Richa B. Email & Phone Number
Director of Growth and Lifecycle
at
Ethos
1 work email found
@intuit.com
2 phones found area 408 and 650
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Growth and Lifecycle
Location
San Jose, California, United States
Company size
Who is Richa B.? Overview
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Quick answer
Richa B. is listed as Director of Growth and Lifecycle at Ethos, a company with 51 employees, based in San Jose, California, United States. AeroLeads shows a work email signal at intuit.com, phone signal with area code 408, 650, and a matched LinkedIn profile for Richa B..
Richa B. previously worked as Growth & GTM at Adobe and Head of Growth & Retention, Consumer Group at Intuit. Richa B. holds Professional Certification, Strategic Decision And Risk Management from Stanford University.
Company email context
Email format at Ethos
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*@intuit.com
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AeroLeads found 1 current-domain work email signal for Richa B.. Compare company email patterns before reaching out.
Profile bio
About Richa B.
Results-oriented Marketing and Product Leader with Extensive Experience Creating Hypothesis-Driven Growth and Retention strategies by Focusing on key Customer Problems in Multiple Lifecycle Stages of the User Journey10+ years of hands-on experience building strategy and operations for customer growth, engagement and retention programs at startups as well as global corporationsDeep expertise in marketplaces, e-commerce, online, email and direct marketing powered by strong program management, test design & measurement, product & business analyticsExperience leading global projects with cross functional teams: product, engineering, user experience research, analytics, finance, operations across geographies, influencing various levels of managementSkilled in SQL, python, advanced analytics, database design, data warehousing, reporting tools, ESP campaign managementStrong analytical aptitude, communication & problem solving skills, results and data driven, action oriented, passionate about innovation, creativity, team building and people managementCore CompetenciesGrowth | Marketing | Product Management | CRM | Email Marketing | Strategy and Operations | A/B Testing | Team Management | Data Analytics | Digital Marketing | Innovation | SQL | Responsys | Innovation
Listed skills include Analytics, E Commerce, Web Analytics, Segmentation, and 38 others.
Current workplace
Richa B.'s current company
Company context helps verify the profile and gives searchers a useful next step.
Ethos
11 roles
Richa B. work experience
A career timeline built from the work history available for this profile.
Growth & Gtm
CurrentLeading Global Growth & GTM strategy for Trials & Free to Paid conversion, Winback and Checkout growth and monetization across Adobe Creative Cloud and Document Cloud (SAAS) product lines for B2C and B2B customer segments. Responsible for driving multi million dollar incremental ARR via commissioning new customer centric growth programs based on data.
Nov 2022 - Present
Head Of Growth & Retention, Consumer Group
- Leading growth and retention for TurboTax and TurboTax Live product lines- Responsible for lifecycle marketing, personalization and experimentation for the direct response channels- Driving alignment with Intuit Growth Initiatives, bringing product-led growth discipline to marketing
Aug 2021 - Oct 2022
Senior Director, Growth
Dual responsibility for leading the vision, strategy and operations for CRM team as well as founding member of the cross-functional Growth Team. Charter includes building innovative growth programs for activation, engagement, retention and reactivation using rigorous A/B testing to drive measurable impact. Responsible for connecting product value to users.
Jul 2018 - Jul 2021
Director Of Customer Growth & Retention
Led the charter for Growth for on-boarding, engagement and retention throughout the customer lifecycle Defined the vision, mission and global strategy for the Customer Growth team comprised of a growth engineer, marketing operations manager, CRM strategy director, marketing analyst Identified biggest impact opportunities and drove a rigorous A/B test.
Dec 2014 - Jul 2018
Senior Crm Marketing Manager, New Buyer Engagement
Led marketing strategy and execution of the new buyer lifecycle program delivering incremental lift of $10m p.a Increased user base by 30% by extending program to the guest users boosting performance significantlyLeveraged detailed customer segmentation to create personalized incentive strategies for different user personas Designed hypothesis driven.
Jan 2014 - Dec 2014
Senior Product Marketing Manager, Algorithmic Merchandising (Eu)
Delivered incremental $200m annually through leadership of complex merchandising product portfolio (EU)Reported to Director of CRM (Europe) with people management responsibility of three marketing managers Directed a series of innovative personalization projects in mobile, email, onsite channels including:Ideated and delivered ‘popular’ merchandising.
Apr 2012 - Jan 2014
Marketing Manager, European Retention Marketing (Tests & Analytics)
Delivered roadmap of marketing optimization tests & go-to market plans generating incremental value of $175m p.aRole reported to Head of Merchandising and managed team of three analysts based in Prague and India Conducted qualitative user research and competitive landscape analysis on merchandising in major website pages Led cross functional ‘tiger team’.
Apr 2010 - Apr 2012
Assoc. Marketing Manager, Intl Relationship Marketing (Tests And Analytics)
Managed marketing tests and rollouts providing 45% YoY lift in incremental valueLed keyword targeted campaigns on the Australian homepage including concept ideation, agency creative work, test measurement and roll out to multiple marketsGenerated market sizing analysis for the ‘Geo Expansion’ team to identify the next three lucrative markets Developed test.
Apr 2007 - Mar 2010
Database Analyst
Travelsmith Outfitters, Part Of Iac
Developed merchandising insights reporting suite influencing the catalog mailing strategy, valued at $40m annuallyRole reported to Marketing Circulation Director and managed a marketing analyst positionResponsible for generating seasonal catalog specific models using the ModelMax statistical modeling toolLed customer insight, lifetime value analysis and.
Jan 2005 - Mar 2007
Programmer Analyst
Led retail pricing project that enabled the marketing team to deliver $50K annual value to the businessGenerated custom MicroStrategy reports for competitor data stored in Teradata data warehouseManaged independent research & analysis efforts helping senior managers in decision makingResponsible for requirements gathering, capacity /space/cost/time.
Jun 2003 - Jan 2004
Team & coworkers
Colleagues at Ethos
Other employees you can reach at adobe.com. View company contacts for 51 employees →
NV
Neela Venkata Shiva Vinay Tanneru
Colleague at EthosHyderabad, Telangana, India, India
View →
VD
Vedprakash Dewangan
Colleague at EthosBemetara, Chhattisgarh, India, India
View →
JY
Jb Yadav
Colleague at EthosThane, Maharashtra, India, India
View →
RK
Ravi Kant Sony
Colleague at EthosAndar, Bihar, India, India
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RA
Rahumath Aysha
Colleague at EthosBengaluru, Karnataka, India, India
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MK
Max Killer
Colleague at EthosDnipro, Dnipropetrovsk, Ukraine, Ukraine
View →
AD
Abdulsalam Dallal
Colleague at EthosKayseri, Türkiye, Turkey
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MI
Mustafa Işler
Colleague at EthosAnkara, Ankara, Türkiye, Turkey
View →
GT
Gulrez Tabassum
Colleague at EthosDelhi, India, India
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BA
Bouzidi Abdellatif
Colleague at EthosBab El Bhar, Tunis, Tunisia, Tunisia
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Neela Venkata Shiva Vinay Tanneru
Colleague at EthosHyderabad, Telangana, India, India
View →
VD
Vedprakash Dewangan
Colleague at EthosBemetara, Chhattisgarh, India, India
View →
JY
Jb Yadav
Colleague at EthosThane, Maharashtra, India, India
View →
RK
Ravi Kant Sony
Colleague at EthosAndar, Bihar, India, India
View →
RA
Rahumath Aysha
Colleague at EthosBengaluru, Karnataka, India, India
View →
MK
Max Killer
Colleague at EthosDnipro, Dnipropetrovsk, Ukraine, Ukraine
View →
AD
Abdulsalam Dallal
Colleague at EthosKayseri, Türkiye, Turkey
View →
MI
Mustafa Işler
Colleague at EthosAnkara, Ankara, Türkiye, Turkey
View →
GT
Gulrez Tabassum
Colleague at EthosDelhi, India, India
View →
BA
Bouzidi Abdellatif
Colleague at EthosBab El Bhar, Tunis, Tunisia, Tunisia
View →
3 education records
Richa B. education
Professional Certification, Strategic Decision And Risk Management
Stanford University
Bachelor Of Commerce (Bcom), Accounting And Business Management
University Of Mumbai, R.A. Podar College Of Commerce And Economics
Mba, Management Information Systems
Wright State University
FAQ
Frequently asked questions about Richa B.
Quick answers generated from the profile data available on this page.
What company does Richa B. work for?
Richa B. works for Ethos.
What is Richa B.'s role at Ethos?
Richa B. is listed as Director of Growth and Lifecycle at Ethos.
What is Richa B.'s email address?
AeroLeads has found 1 work email signal at @intuit.com for Richa B. at Ethos.
What is Richa B.'s phone number?
AeroLeads has found 2 phone signal(s) with area code 408, 650 for Richa B. at Ethos.
Where is Richa B. based?
Richa B. is based in San Jose, California, United States while working with Ethos.
What companies has Richa B. worked for?
Richa B. has worked for Ethos, Adobe, Intuit, Upwork, and Ebay.
Who are Richa B.'s colleagues at Ethos?
Richa B.'s colleagues at Ethos include Neela Venkata Shiva Vinay Tanneru, Vedprakash Dewangan, Jb Yadav, Ravi Kant Sony, and Rahumath Aysha.
How can I contact Richa B.?
You can use AeroLeads to view verified contact signals for Richa B. at Ethos, including work email, phone, and LinkedIn data when available.
What schools did Richa B. attend?
Richa B. holds Professional Certification, Strategic Decision And Risk Management from Stanford University.
What skills is Richa B. known for?
Richa B. is listed with skills including Analytics, E Commerce, Web Analytics, Segmentation, Strategy, Digital Marketing, Database Marketing, and Management.
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