Richard Abronson Email & Phone Number

Los Angeles, Ca, Us

I lead the creative team and UX efforts for the company's multiple brands, products, and sales funnels. Golden Hippo is a leader in direct-to-consumer marketing. We build health, beauty, and pet care brands that are innovative, profitable, and make the world a better place. Our team works together to market those products using a unique sales model that includes online video presentations, engaging email campaigns, native advertising, search engine optimization and more. Golden Hippo is more than a workplace - it’s a place where some of the best in the world work together to impact the lives of millions of people. To learn more about what we do at Golden Hippo, visit our website here: https://goldenhippo.com/

Greater Los Angeles Area

Rich Abronson (dba Zero 2 Eleven) provides user-experience (UX) design and product strategy for Web and mobile projects and applications. Clients include small and medium-sized businesses, start-ups, and early stage internet companies. See website for portfolio: http://www.zero2eleven.comServices:- User and Competitive Research & Analysis- Feature Specifications- Wireframes and Prototypes- Information Architecture- Visual Design- Product Strategy- Front-end Production (HTML/CSS)- CMS/ESP Configuration- Wordpress- Ecommerce

Greater Los Angeles Area

Focus on seed and A-round investments in select technology start-ups and early stage companies.

Greater Los Angeles Area

NAS Insurance (recently acquired by Tokio Marine) is a leading provider of specialty insurance products for corporations, professionals, non-profits, and affinity groups. NAS hired me to join the product team to design a new internal company operations system called "Snap. Used by company staff, underwriters, brokers, and outside agencies, Snap comprehensively and efficiently manage policies, renewals, insurance products, customers, brokers, and agencies. Released as modules over the span of 2 years, the system has become core to the company’s operations.Role: - General UX Consulting - Wireframes and Prototypes - Visual Design - Usability TestingI work very closely with the company’s Agile development team including engineers and product managers to translate the business and operational needs of various users into an intuitive, easy-to-use interface. User stories are crafted from extensive research, testing, and observation. From there, we work out a comprehensive set of clickable, lo-fidelity wireframes in order to work out the functionality, screens, flows, and UI elements. We’ll iterate, gather feedback, and run some quick usability studies after which we commence building a complete set of high-fidelity InVision prototypes. Engineers and other development staff use the prototypes and user stories to code and release each module.

Greater Los Angeles Area

SocialHouse is an innovative take on the concept of social living combining elements of the new sharing economy, real estate, and algorithmic people matching. One might think of this enterprise as AirBnB meets Apartments.com meets eHarmony.Reporting to the Chief Product Officer, my role and deliverables included: - General UX Consulting - Wireframes and Architecture - User Personas and Flows - Functional Specifications - Art Direction - Ongoing CoordinationSocialHouse hired me to develop and refine the founders’ ideas into a realistic MVP (Minimally Viable Product) from which an outside development shop could execute and launch this innovative platform.My deliverables (user personas, user flow diagrams, wireframes, users stories, functional specification, and visual design renderings) constituted a complete set of "blueprints" and instructions from which the engineering vendor could produce the final product.

Calabasas, California

Co-founded this ecommerce play in the boutique guitar and amplifier industry. I managed all digital efforts and operations, and I worked closely with team to determine strategy, marketing, and business development.

Woodland Hills, Ca

Gumiyo, founded in November 2006, provides a Cloud-based platform-as-a-service for publishing content and services to mobile devices. Customers included Reynolds & Reynolds, Tribune Company, MediaNews Group, and BBDO. The company also created MySiteAnywhere.com, a D.I.Y. solution for small business websites that work on any device. Gumiyo achieved profitability in 2010 and was acquired in April 2013.Co-founded the company and led the company's strategic and tactical marketing. Positioned the company as a leader in retail automotive mobile marketing, mobile classifieds, and mobile publishing.Led efforts with management team to define and position online products, including the Gumiyo Platform, MySiteAnywhere™ and LikeMyInventory™. Efforts included:- Wire-framing and defining user on-boarding- Overseeing visual and UX design- Defining and prioritizing features- Developing user scenarios and conducting usability studiesReported to the CEO and worked at all levels of the organization including marketing, business development, product development, and sales.Generated revenue from large clients including Tribune Company, Dodge and MediaNews Group.Made countless sales presentations and represented company as a public speaker or panelist.

Santa Monica, Ca

Beachbody.com, the flagship of Product Partners, develops and markets its own in-home fitness programs, including Power 90 and Turbo Jam, through television infomercials and the Web. Built the Beachbody.com website from scratch on the Marketlive ecommerce platform and managed all front-end design, production, ecommerce functionality and operations, and online marketing efforts. Managed a team of 8 to translate company's tactical and strategic marketing objectives to the Internet. Coordinated online efforts with print and infomercial efforts. Reported to the VP of Operations and worked hand-in-hand with the company's VP of Marketing and Marketing Director.By end of tenure, the Beachbody website and attendant online efforts contributed nearly one-third of company's gross revenue with re-marketing conversion rates as high as 20-30%.Grew organic, opt-in email marketing list to over 1M individuals that generated an average of $300k-500k per week in incremental revenue.Responsible for all online branding of flagship products such as Power 90®, Slim In 6®, P90X®, and Turbo Jam® and art directed packaging redesign for Power 90®.

Encino, Ca

Founded a small Web design shop that produced websites and interactive marketing collateral for small and medium-sized businesses. Employed 2 additional full-time employees and managed 1-3 contractors as needed.Developed original online efforts for Beachbody.com as a contractor, and grew the company's onlinebusiness to the point that the CEO brought me in-house to lead their nascent online efforts.Created a number of web prototypes and interactive promotional kits for a variety of startup ventures prior to taking position at Beachbody.

Was the 2nd full-time employee at this Santa Monica-based Internet startup and remained until the company was sold to AppNet Systems in 1999.Instrumental in efforts to secure first large clients including Toshiba Copier and Fax and Allergan.Designed and produced numerous websites and interactive collateral pieces for large and medium-sized clients including Hyundai Motor America, Toshiba, Denso, Knowledge Adventure.Led a team of 4 designers and production artists.Spent a number of months as the interim Art Director until departure in 1999.

B.A., Communications

Education record