I head the Entertainment Business for Dharma Cornerstone Agency (DCA). We at DCA, exclusively represent some of the leading names in the Entertainment and Sports arena including Virat Kohli , Karan Johar, Ananya Panday, Janhvi Kapoor, Vijay Deverakonda, Shanaya Kapoor, Tamannah Bhatia, Mrunal Thakur, Sania Mirza to name a few. We are also working directly with the biggest names in the Indian Film Industry including Shahrukh Khan, Ranbir Kapoor, Akshay Kumar, Kiara Advani and more. which manages talent across sports and entertainment industry.

Responsible for overseeing and managing the pre and post release, marketing & PR campaign of the film Shikara

● Responsible for managing all partner and sponsor relationships and ensuring that MAMI adds value to each partner in terms of marketing deliverables, logo presence, brand coverage and reach.● Key role in the planning , innovation and design of the partner/sponsor visibility and benefits.. ● Responsible for overall MAMI messaging and highlighting how the festival has grown over the last five years, bridging the gap between storytellers and audiences across the world.● Building, planning and executing the PR and Digital strategy for the festival 2019.● In-depth understanding of the 19+ programming sections at MAMI and building the asset launch calendar.● Leading all brand events throughout the 8 day festival, including Panel Discussions & Masterclasses.● One point of contact for all agencies - PR | Digital | Events | Creative

Launched the brand Bumble in India.Created and executed a go to market strategy to localize and launch the brand BUMBLE in India.● Responsible for the budget and the marketing calendar, along with acquiring and on-boarding the PR ,Creative and Media buying agencies.● Localization of the app on the product front , where I played a key role in translating the app and each ofits features in both Hinglish and Hindi.● Build the team on ground - hiring, on-boarding and training the team within an extremely short spangiven the launch deadlines.● Kick started the guerilla marketing plan along with building ambassador program on ground across top 8metros● Managed relationships with press, including development of a launch tour for Bumble.● Identified partnership opportunities, planned and executed events and activations across India● Managed the day to day operations of Bumble in India which included setting up the work space andensuring all operating needs are firing on all accounts.

International● Build and executed the annual international marketing strategy for the entire film slate of Studios● Analysed and evaluated the release of films across international markets● Responsible for marketing efforts pre and post the film release, that included TV, Digital, Radio, PR,Outdoor, Print and Publicity● Acquired suitable sponsors to ensure increased exposure and and offsetting marketing costs● Developed and maintained public relations with international media in top 5 markets and consistentlyidentified opportunities for film promotion.IndiaAchieve box office targets by building strong and relevant 360 degree marketing campaigns for films and increasethe reach and affinity for the brand in the country.● Planned and developed the overall messaging and promotional campaign● Localization of content to increase affinity and consumption of Hollywood content● Evaluated campaign health through data insights to modify the campaign● Responsible for spend allocation between verticals and budget tracking● Managing talent relationships across films

• Top Sales Performer: Achieved double the target of 15 deals/month for 8 consecutive months• Created brand promotion strategies and managed promotion designs for clients across the retail spectrum

▪ Handled sales for Key Accounts such as Landmark, Odyssey, Lifestyle, Shoppers’ Stop, Future Group, Reliance Retail, and Crossword.▪ Organized in-house sales promotion activities for Mahindra employees at offices across Mumbai