- Built Digital Marketing, Performance Marketing, and CRM Vertical- Designed and implemented acquisition, retention & growth strategy to become leading player across the middle east with 300% YoY growth- Increased conversion rate by 1.5X by improving campaigns, assortment, pricing, personalization, search, navigation, product boosting, banner CTR and A/B Testing of Shipping Fee, COD, and checkout flow- Initiated 360-degree marketing of online campaigns through social media, search engine marketing, affiliates, influencers, E-Mails, Push Notifications, and SMS leading to brand consistency and personalization- Implemented CRM solution for online and offline users - Increased Average Order Value through focusing on personalized recommendations, high ASP products, Buy X Get Y campaigns, threshold related coupons, and top-selling categories- Designed and centrally managed the execution of Annual Campaigns like Black Friday, Back to School, and others to increase average GMV by 2.5X during the key events

Digi Pumpkin is a Digital Marketing and Technology Development Company focussed on GCC Market. Our Team is formed of SMEs from leading digital ventures in GCC Market such as Noon, Carrefour, Careem, Rocket Internet, Wadi, and others. Our objective is to provide a One-Stop Digital Shop for high quality and cost-effective services from Digital Strategy Designing to Implementation.Key achievements:- Launched Annual Marketing Campaigns for KSA based E-Commerce Company which brought the highest monthly revenue of AED 20 million through a mix of pricing, brand offers, bank partnerships, and cash-back incentives for encouraging repeat purchase - Liquidated AED 30 million of watches inventory which had accumulated over 2 years, leading to reduction of Non Performing Assets & positive P&L- Reduced CAC of a Beauty E-Commerce by 24% by focussing on personalized product recommendations, new user coupons, automated CRM campaigns, A/B testing of campaigns across social media, search engine marketing, affiliates, and influencers- Launched a consumer discount incentive with a leading bank in KSA, acquired 10K of bank users in a week-long campaign

· Heading digital marketing agency which provides wide portfolio of services such as Social Media Marketing, SEO, SEM, Website, Software and Content Development· Working on Business development through B2B Marketing and cross selling other services to existing clients· Managing digital marketing accounts for clients from diverse industries such as Leading Fashion Brand (Geox), Schools (DPS, Lilawati Vidya Mandir, Heritage Play Centre), Food & Beverage Industry (Amritsari Express), Real Estate Client (Lamane Infrastructures), Renewable Energy (Ensupra Solar LLC – US based firm) & others· Design digital media strategy to meet client’s objectives such as creating brand awareness, brand engagement, increasing website traffic, increasing sales, increasing offline store footfall and others· Working on social media platforms such as Facebook, Twitter, Instagram, Google+ and LinkedIn· Working on SEO & SEM to improve website ranking and increasing website traffic· Managing a team of content developers generating content like infographics, blogs, pictures, videos, brochures and other brand related text· Analyzing customer behavior through Google Analytics and Facebook Insights· Providing and managing influencers according to client’s industry with influencers posting on their social media pages and publishing reviews on different platforms· Managing website development on Wordpress, Wix and Shopify for different clientsNotable Achievements for Clients· Geox - Increased footfall by 25% and online sales on Amazon and Myntra by more than 35%· Amritsari Express - Achieved 60K likes on Facebook Page and Amritsari Express expanded from 3 outlets to 13+ outlets in Delhi/NCR through Franchise· Ensupra Solar (US) - Increased business queries by more than 50% through extensive Google AdWords campaign· Delhi Public School - Increased brand awareness in Sirsa with school achieving 100% enrolment in 2nd year of its operation

· Founder of an Online E-Commerce website shaadiemporio.com· Performed research on existing market players for wedding related e-commerce website· Searched and shortlisted vendors for procurement· Led website designing team for creation of website on Shopify Platform · Led payment gateway integration with PayUmoney and CCAvenue· Searched and shortlisted vendor for product delivery · Worked on SEO, SEM and Google Analytics to improve website performance and visibility on search engines · Worked on Social Media Strategy through Facebook, Twitter, Instagram and Pinterest.· Helped in increasing website traffic through social media activity and blogs · Worked on creation of Strategic Alliances with compatible websites like OYO and FernsnPetals for increased revenue and lead generation · Performed primary and secondary research to find ways of gaining customer trust to enable transaction

Provide administrative, operational and marketing support for the projectCarry out market research, surveys and analysis as required (desk based as well as primary)Mobilise volunteers for the pilot by liaising with colleges and other contacts Coordinate with volunteers, be their key point of contact  Manage operations and administration for the pilot Support marketing and operations for the roll out in new cities Support the training and recruitment driveCoordinate the communication for the request for applicationMobilise applicants to applyProvide operational and logistical support for the selection process Manage the CELTA course and e-moderator course operations

1. Worked for an NGO which looks after the well-being of cancer patients and their families2. Organized and anchored seminars to spread awareness about NGO and educate people about their social responsibility3. Hired and trained new recruits for collecting funds and creating new relationships for the organization

1. Performed in-depth research on HR Modules comprising of Personnel Management, Organizational Management, Payroll System and Time Management using Oracle ERP2. Analysed functionality of HR module to find improvement areas in database and interfaces3. Interacted with the client to suggest improvements and discuss the way forward for making HR module more effective and efficient4. Analysed best industry practices to redesigned HR interfaces5. Worked as a trainer for new recruits in Oracle ERP domain