Rich Aird Email and Phone Number

Store Manager, in a £5M store, accountable for leading a team of 40 colleagues to deliver great service and drive sales whilst maintaining a safe workplace. Key Responsibilities• Analysing data to make customer focused decisions.• Communicate and engage with customers, role modelling a great experience.• Promote brand loyalty in the community.• Manage the core processes and all aspects of the employee life cycle.• Engage with the store team, empowering them to have a strong voice.• Spot under performance and manage through effective performance conversations and coaching.• Identify talent and support personal growth.• Creating a robust people and succession plan.• Understand local market trends and the competition. • Positively impact on sales, costs and profit.• Maximise product availability. • Accountable for health and safety, operating the store in a legal and compliant way.Key Achievements• Ambassador role for Transformation projects, leading and testing new processes across 21 stores. • Customer Lead for my region. Delivered the customer net promoter score for the year and recognised by peers for Team Player award.• Achieved audit for Safety, Legal Compliance and Profitable in 2023 audit. Supported local stores with learnings taking a proactive lead.

As Deputy Manager accountable for the Digital Operation in the store, stock flow, logistics plan and customer service. Key Responsibilities• Maximising stock availability for the digital operation and store to home delivery for customers.• Communicate and engage with customers, role modelling a great experience. • Positively impact on sales, costs and profit.• Accountable for vehicle and equipment movements in the store, operating the store in a legal and compliant way.• Contract management of cleaning company and maintenance partners.Key Achievements• Successful operating model change from a day to 24-hour operation, negotiating contract changes retaining all colleagues.• Set up Digital Store to Home team and operation in 6 weeks, improving sales by 300%.• Delivered stocktake in terms of meeting the stock loss target, preparation measures and improved accuracy, positively impacting on profit and sales.• Promotion to Store Manager.

Held a number of senior leadership roles across stores in the South West. Worked in the London Support Office as a field manager supporting store space and catalogue optimisation. Key Responsibilities• As Store Manager responsible for the daily operation of the store.• As Trading Manager responsible for the product offer in 100 stores across the country. • Womenswear Business Unit link with Retail, weekly customer and store feedback, representing retail in performance review and director meetings.• Writing weekly communication from the support office giving clear direction to stores.Key Achievements• Successfully supported stores in change of stock replenishment process and systems.• Led the integration of external brand into core business.• Coached management teams with how to exploit data to support commercial decisions.