* Integration of content programs with brand campaigns to drive brand to demand. Accountable for all content marketing initiatives to drive traffic, engagement, leads and sales for a particular campaign undertaken.* Responsible for increasing brand awareness through innovative cross-platform campaign ideas. Build and sustain the mental availability of the brand leading to higher recall and consideration at the moment of purchase.* Identify customers' needs and gaps in our brand strategy and recommend new ideas.* Design end-to-end full-scale influencer campaigns that support marketing initiatives, and brand objectives. Lead the influencer campaign, and collaboration plan and measure the performance based on the set KPIs.* Integration of content programs with brand campaigns to drive brand to demand. Accountable for all content marketing initiatives to drive traffic, engagement, leads and sales for a particular campaign undertaken. * Responsible for increasing brand awareness through innovative cross-platform campaign ideas. Build and sustain the mental availability of the brand leading to higher recall and consideration at the moment of purchase. * Identify customers' needs and gaps in our brand strategy and recommend new ideas. * Design end-to-end full-scale influencer campaigns that support marketing initiatives, and brand objectives. Lead the influencer campaign, and collaboration plan and measure the performance based on the set KPIs.• Skills: Creative Strategy · Microsoft PowerPoint · Presentation Skills · Media Planning · Digital Marketing · Account Management · Strategic Planning · Customer Insight · Team Management · Negotiation · Marketing Communications · Promotions

* Successfully executed Integrated Brand Solutions by analyzing customers' needs, identifying gaps in brand strategy, and providing innovative ideas and creative strategies.* Demonstrated expertise in Brand IP's by integrating TOI IPs and collaborating on the creation of various successful Brand IPs, such as TIMES Lit Fest, Times DEI GLOBAL SUMMIT, JK Paper Authors Award, Coca Cola Circularity, and Hum Tum Aur Chai with Mother Dairy.* Led and managed Content Marketing Initiatives, designing and implementing comprehensive Digital and influencer campaigns for esteemed clients including MARS, HAMDARD, NIIT, Amex, GUS Group, Nestle, and Coca Cola, spanning industries such as FMCG, Health Care, Education, and BFSI.

* Devising Creative Strategy Routes for various brands for maximum amplification & buzz.Creating IP Ideas as well as creating & curating co-owned IPs with various brands

* Creating strategies to integrate the various media offerings of Times Group under one umbrella* Manage all digital marketing channels* Responsible for managing, guiding and training digital marketers and other marketing positions in the team.

* Successfully drove Business Development initiatives with a focus on Social Media, Online Activations, and Promotions, leading to increased brand visibility and engagement.* Demonstrated proficiency in the creation and development of IPs and concepts, with a particular emphasis on property and concept development, resulting in the establishment of unique and impactful brand assets.* Excelled in Digital Integration efforts by seamlessly integrating Social Media across various Digital Platforms, effectively enhancing the brand's online presence and outreach.

* Successfully spearheaded New Business Development efforts for the entire Below-The-Line (BTL) domain, resulting in the acquisition of valuable clients and increased market share.* Demonstrated leadership as an Account Head, overseeing and managing a portfolio of significant accounts, including DishTV, Spice Jet, Coca Cola India, and Tata Docomo, achieving exemplary client satisfaction and business growth.* Served as a central resource for Integrated Experiential solutions, offering clients comprehensive and innovative approaches, thereby enhancing their brand experiences and driving success across various campaigns and projects.