A market research professional with more than 14 years of experience in handling end-to-end internal and client-facing projects. Specialties:-Spearheading end-to-end market research projects of varying complexities and scopes-Programming experience in ConfirmIT, EFS, Qualtrics, Websurveyor, Vovici, Kinesis-Data processing in SPSS, Quantum, Reporting+ (EFS), Qualtrics, Kinesis, and Tableau-Panel & community management experience, including Newsletters, Quick Polls, Discussion forums, in Qualtrics, EFS-Panel, Vovici-Developing advanced reports in Microsoft Word and PowerPoint using data science principles to provide recommendations and guidance to customers-Working with different methodologies like Key Driver Analysis, Usage and Attitude measurement, Advertisement Effectiveness, Concept Testing, Pricing research, and NPS, Customer Satisfaction and engagement measurement, Segmentation-Outstanding Data analysis skills, including Significance testing, Data summarization (mean, mode, median), Regression, Factor Analysis, Cluster Analysis, Correspondence -Expert in Qualitative Research – Open end coding, Focus groups, User Research-Industries worked in: CPG, Banking, Pharma, Construction and safety, Entertainment/media, Gaming, Automobile
Listed skills include Spss, Microsoft Excel, Powerpoint, Market Research, and 13 others.