Richa Parmar Email & Phone Number

Hyderabad, Telangana, India

Key Responsibilities: Growth Marketing, Branding, Customer Success, Marketing AnalyticsBrand Management:EXL's rebranding as part of the brands team - worked on revamped messaging, positioning, naming, website, and visualizationsContent marketing for the new brand for external promotion through integrated ATL and BTL marketingBrand transition post-merger of SCIO Health Analytics into EXL Health and re-branding of existing offerings, visuals, messaging, content, and communications guidelinesStrategy and Growth:Growth marketing for Data & Analytics and Life sciences vertical of EXL, ensured allocation and ideal utilization for brand awareness, led ABM & DBMDeal based marketing for several large deal opportunities to positively influence the win rateGo to Market plan for analytics solutions & digital products creating a right pitch, taking it to right audience/partners on the right platforms through product marketing campaignsMarketing strategy in strategic accounts to grow revenue through cross-sell/up-sell and campaigned for securing a large deal with a leading US health plan during COVID 19Analytics and Program Management:Model to estimate cost, in solution for an RFP response for strategic dealsCo-headed end to end Client Satisfaction (CSAT/NPS) Survey for EXL in 2019 for board presentation and inclusion in annual report by surveying 1200+ customers, applying analytical methods and devising redressal mechanism to suggest & implement corrective actions for NPS enhancement in low scoring accountsDigital Marketing:Leveraged web & offline channels, liaised with thought leadership, UI/UX team, ensured SEO, worked on Google Analytics, LinkedIn- Sales Navigator, HubSpot & Salesforce for CRM, campaign execution & performance trackingOwner of organic strategy - Ensured EXL Health’s brand visibility by increasing the followership by 200%, engagement by 10%, impressions to $34.3M and thought leadership view by 65%

Underwent a 4-month Immersion spanning different verticals (Insurance(P&C, L&A), BFS, F&A, Travel Transport and Logistics, Healthcare, Utilities, Analytics) and horizontals(Digital, FP&A and etc.) across the organization.- Undertook a research project on changing industry landscape of Travel, Transportation and Logistics vertical, and recommended a future roadmap for EXL- Conducted a competitor and trends analysis in the Record to report process in the Finance and Accounting vertical- Presented before the Executive and Global Leader Committee members, the SWOT analysis of EXL after undergoing 4 months of immersion across the organization- Highlighted issues with EXL's social media feed of EXL and suggested alternate approaches clearly defining the messaging, channels, metrics and etc.

Chennai Area, India

Conducted in-depth research to increase market share, interviewed medical professionalsAnalyzed 5+ markets, Identified market opportunities, charted action plan for region-wise focus Recognized 3 key areas, formulated go-to-market strategy for Ultrasound machines in a focussed geographic region

Noida Area, India

Senior Associate, Genpact- Headstrong Capital Markets, worked in various domains and multiple application support and development projects including IT process automation, on automation tools like Eyeshare and HP OO, where I designed and implemented workflows for POC as well as on live projects. Handled L2 support for multiple web applications, handled incident and outage resolution and management for a US-based Asset management firm.

Master Of Business Administration - Mba

Bachelor Of Technology - Btech, Electrical Engineering

Master Of Business Administration - Mba

Bachelor Of Technology - Btech, Electrical Engineering