Richa Poras Email and Phone Number
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Marketing professional with 12+ years of strong experience in marketing and sales. Experienced in analytics, market research, insights and data driven marketing. I thrive in a collaborative environment, working with cross functional stakeholders to achieve business results.Skills: • Business planning • Market and Competitive analysis • Tactical execution • Collaboration • Product promotion • Product portfolio management • Budget management • Insight discovery through analytics • Market research • Digital marketing • Forecasting • Financial Modeling • Creating marketing and sales tools • Social media marketing • Project management • ROI tracking
Real System By Penumbra, Inc.
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Senior Product Marketing ManagerReal System By Penumbra, Inc. Dec 2021 - PresentAlameda, Ca, Us
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Product Marketing ManagerReal System By Penumbra, Inc. Jan 2020 - Nov 2021Alameda, Ca, Us- Launched REAL System, an award winning advanced VR rehabilitation device- Spearheading launch of REAL System 2, a direct-to-consumer VR rehabilitation and wellness device - Develop messaging and marketing tools- Launched pricing strategy and built forecasts
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Product Marketing ManagerHeartflow, Inc 2017 - 2019Mountain View, California, Us• Started as only marketer supporting sales team and leading all marketing activities• Conceptualized and launched the first sales content management system leading to trackable and streamlined sales processes• Informed product development efforts through market research insights from advisory boards, conventions and VIP visits • Led efforts on annual strategic planning; rebranded the product as part of the plan, updating positioning, messaging, tools -
Commercial Excellence Leadership Development ProgramSanofi Pasteur 2014 - 2016Paris, France, FrMarketing rotation:• Managing product portfolio through strategic planning, budgeting, forecasting, promotional tactics, agency management, sales training and tools creation• Created and executed promotional tactics for HCPs, patients, hospitals and sales reps• Developing product launch plan for upcoming launch in 2016 through primary and secondary market research and competitive analysis• Developed new messaging platform and professional tactics for existing portfolio• Created analytical model to manage product allocations to sales repsSales rotation:• Grew territory revenue by 40% by creating territory business plan - prioritized key customers and optimized call plan• Ranked #1 in Northeast region (~100 reps) competition for end of year quota sales• Grew flagship product sales by 45% in a 8 month period• Collaborated with Marketing, Regional Account managers and Public Health managers to execute key tactics in the territory -
Mba Marketing InternGlaxosmithkline May 2013 - Aug 2013Brentford, Middlesex, Gb•Optimized pricing on 90+ SKUs of TUMS, Citrucel and Gaviscon leading to $8MM in potential incremental revenue; utilized tools like AC Neilson, Cognos and IRI for data analysis•Assisted in brand management by collaborating with cross-functional teams like sales, finance, agencies etc on activities such as marketing tactics, forecasting and primary research •Analyzed digital marketing landscape and recommended an optimal mobile marketing tactic to TUMS brand team, leading to 1.2% click-through rate, 80% higher than industry benchmarks•Spearheaded Google+ TUMS SEO campaign as part of TUMS social media strategy execution -
Mortgage Operations AnalystHsbc Jun 2010 - Dec 2011London, Gb•Expanded target market by executing multichannel marketing campaigns based on loan data analysis, increasing monthly loans by $1.2 MM, receiving Trailblazer of the Month award•Increased monthly team output by 20% though time savings by identifying redundancies and by implementing and sharing best practices for approval and processing of mortgages•Partnered with cross functional teams to expedite end to end mortgage loan processing, approval of mortgage loan records and correspondence•Responded effectively to any inquiries and collaborated with matrix team to resolve issues internally and externally in a timely fashion improving the turnaround time for overall processes -
Claims AdjustorGeico Feb 2009 - Jun 2010Chevy Chase, Md, Us•Investigated vehicle claims of varying degrees and complexity•Negotiated liability settlements by collaborating proactively with internal stakeholders and presented reports of case findings in team meetings to share best practices•Collaborated with matrix teams to resolve internal and external issues and respond effectively to customer inquiries -
Business CoordinatorPro Options Llc Jan 2008 - 2009•Designed and managed marketing tools, including proposals, presentations, promotional materials, event invitations and public relation activities•Created electronic records management systems for all correspondence, increasing efficiency•Prepare all budget documents and execute all process improvements initiatives
Richa Poras Skills
Richa Poras Education Details
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Rutgers Business SchoolMarketing -
Rutgers The State University Of New JerseyBiological Sciences
Frequently Asked Questions about Richa Poras
What company does Richa Poras work for?
Richa Poras works for Real System By Penumbra, Inc.
What is Richa Poras's role at the current company?
Richa Poras's current role is Senior Product Marketing Manager at REAL System by Penumbra, Inc..
What is Richa Poras's email address?
Richa Poras's email address is ri****@****eur.com
What is Richa Poras's direct phone number?
Richa Poras's direct phone number is +171646*****
What schools did Richa Poras attend?
Richa Poras attended Rutgers Business School, Rutgers The State University Of New Jersey.
What skills is Richa Poras known for?
Richa Poras has skills like Product Marketing, Product Launch, Market Research, Market Analysis, Marketing Strategy, Digital Marketing, Analytics, Microsoft Excel, Cross Functional Team Leadership, Public Speaking, Data Analysis, Competitive Analysis.
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