Rich Appenzeller Email & Phone Number

Chicago, Il, Us

United States

Des Plaines, Illinois

Manages PsPrint’s Midwest Retail Division which handles ~$100K/day of requests and includes customer relations, project and operations management and marketing efforts to meet our monthly, quarterly and annual revenue goals. • Provides consulting services to customers on print collateral concepts, graphic design, demographic targeting opportunities and estimation across direct mail, seller collateral, identity materials and brochures. • Sets customer expectations on the workflow of our production facility and establishes a working timeline—from print to the mailbox—that ensures a smooth, predictable and cost-effective direct marketing campaign.• Key conduit in driving operational effectiveness working with internal production managers and external vendors to ensure the appropriate materials are on hand for prepress, production and mailing production.• Performs quality review utilizing the latest USPS software, bar codes and requirements to verify artwork is USPS compliant, proper class of mail is identified and prepares mailing lists for USPS mailing compliance.• Generates brand awareness and customer loyalty via social media, and by coordinating local marketing events, including monthly graphic design & print oriented MeetUp events and hosting area Chamber of Commerce events at the facility.

West Chicago, Il

Recruited to increase sales in the Midwest region for a medium sized, woman owned marketing agency while also being responsible for the strategy and creation of customer marketing and corporate brand materials. • Demonstrated an unwavering commitment to customer service; adding new customers through local Chambers of Commerce, Tradeshow, Expo and after-hours event networking. • Maintained premium service levels with existing accounts through hands-on engagement creating direct marketing and promotional print campaigns, graphic design and website/email digital artwork for clients pursing B2B and B2C markets. • Collaborated closely with the production team to ensure artwork met production specifications and mailing list data was consistent and complete.• Responsible for the corporate branding materials and guidelines for Carol Ann Marketing which included identity materials, various direct mail collateral and booth display graphics/seller collateral for trade shows.

Elk Grove Village, Il

Effectively built and motivated an art department from 2 to 12 designers contributing to a $7M growth in the cloth, screen printing, and decal division. • Developed training materials to support new hire onboarding efforts, in addition, created an internship program ensuring a healthy pipeline of new talent that supported the team during peak production season.• Managed the department workflow and ensured proper resource allocation to support Riddell’s 250-person salesforce.• Oversaw the integration of new computer systems and software to ensure the team was able to take advantage and leverage state of the art. • Acted as an art and silk-screening consultant to outside vendors handling Riddell’s overflow volume to ensure the facility met our artwork and screen-printing quality and consistency standards. • Conducted time studies internally at Riddell and externally with vendors for calculating production times, rates and figures, and streamlined production processes that resulted in increased production volume and efficiency.

Elk Grove Village, Illinois, United States

Successfully crafted and coordinated graphic design projects from concept through completion for the leading manufacturer of NFL and NCAA protective equipment and apparel. • Created artwork and logos as well as art separations to be screen printed onto athletic apparel and decals.• Coordinated, generated, and showcased all art, catalog and presentation materials for the annual National Sales Meeting. • Spearheaded the design, layout and implementation of new designs annually for Riddell’s sales catalog.• Collaborated with the Marketing Department to create physical samples for various new product roll out campaigns.• Selected to partner with Riddell’s retail division to create licensed products for the NFL Players Association which can be found in holiday gift catalogs.

Privileged to have worked for a Disney licensed apparel company who specialized in the design and manufacturing of infant and children’s clothing and accessories. • Hand drew, created and designed patterns and embroidery artwork that included Winnie the Pooh, Classic Pooh, Baby Mickey Mouse, Baby Looney Tunes (Warner Brothers), Peanuts, OshKosh, and Rugrats themes.• Designed for hang tag and packaging materials, tradeshow materials, in-store point of purchase displays and salesmen catalogs. • Managed production, press checks, and the approval of our quarterly sales catalog for the clothing product line.• Nominated to travel to Walt Disney Studios in Burbank, California, to train with Disney artists on proper attribute design of Disney characters, style guide usage, color studies, and character use guidelines.

Bachelor Of Arts, Graphic Design And Marketing

Certification In Web Design, Html/Css/Dreamweaver Web Design

Education record