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Richard S. Email & Phone Number

Senior Marketing Manager, Emerging Channels at MASA
Location: Miami, Florida, United States 12 work roles 3 schools
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Role
Senior Marketing Manager, Emerging Channels
Location
Miami, Florida, United States
Company size

Who is Richard S.? Overview

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Richard S. is listed as Senior Marketing Manager, Emerging Channels at MASA, a with 447 employees, based in Miami, Florida, United States. AeroLeads shows a matched LinkedIn profile for Richard S..

Richard S. previously worked as Senior Manager, Emerging Channels at Masa and Director of Global Employer Branding at Bumble Inc.. Richard S. studied at Miami Dade College.

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Email format at MASA

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MASA

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Profile bio

About Richard S.

What individuals say about your organization is more important than what your organization says. This means, your employer brand is less about job ads and career sites, and more about listening and building trust through partnerships. I've done a few things professionally; from running talent analytics for clients on the agency side to leading digital transformation with a focus on user acquisition. These days, I'm leading an international team that activates Bumble's mission by telling employee stories and nurturing our technical community (Engineering and Data Science) through conference sponsorship, employee ambassador programs, tech talks, hackathons, and written technical content.Let’s talk. If we're not already, let’s connect on LinkedIn or drop me a note ras2387@gmail.com

Listed skills include Leadership, Team Building, Salesforce Training, Social Media, and 45 others.

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Richard S.'s current company

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MASA
Masa
Senior Marketing Manager, Emerging Channels
Miami, FL, US
Website
Employees
447
AeroLeads page
12 roles

Richard S. work experience

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Senior Marketing Manager, Emerging Channels

Miami, Fl, Us

Senior Manager, Emerging Channels

Current

Plantation, Florida, Us

Nov 2024 - Present

Director Of Global Employer Branding

Austin, Texas, Us

Nov 2022 - Mar 2024

Global Employer Brand Lead

Austin, Texas, Us

Our goal is simple; to ensure that our brand is represented accurately to potential employees and that our key messages are integrated and shared throughout all employee touchpoints.Heading up representing Bumble's employer brand across different social and event-based channels as the leader of an international team. Partnerships include Talent Development, Talent Acquisition, People & Culture, Legal, and Communications. The team focuses on a variety of functional areas and programs; Employee Advocacy, Conference & Speaker Strategy, Employer Brand Messaging, Careers Website Design, Content Strategy and Execution, Social Channel Management, and Publication Partnerships.

Oct 2021 - Nov 2022

Senior Director Of Digital Marketing

Plantation, Florida, Us

With no established digital acquisition strategy or channels in place, I was brought onto MASA as the first digital marketing hire to build a direct-to-consumer function and team to support it. In 10 months, we launch MQL lead generation channels across Google paid ads, Facebook/Instagram, webinars, and native advertising.Prework and research included: - Proposals for customer journey mapping- Testing audience targeting tactics- Working with agencies on conversion rate optimization (CRO) after initial testing- Building funnel performance reportingIn the end, we saw a reduction in CPL of over 50% from MASA's direct mail programs which lead to a comparable reduction in CPA.

Jan 2021 - Oct 2021

Director, Digital Marketing

Delray Beach , Fl, Us

Mar 2020 - Jan 2021

Director, Talent Sourcing + Employer Brand

Delray Beach , Fl, Us

As the Director of Analytics, Richard serves as an internal and external customer resource through the oversight of the collection, management, analysis, and application of industry, occupation, and performance data. This includes collaborating with the executive team to identify and build strategic Business Development, Marketing, Recruiting, and Sourcing programs that aim to increase operational efficiency and drive revenue. Externally, Richard provides clients with actionable data and insights that allow for more informed decisions around their existing and prospective talent.

Jan 2019 - Mar 2020

Sourcing Team Lead

Delray Beach , Fl, Us

Oversight of the candidate procurement and analytics team thru designing search mapping parameters, project prioritization, and candidate assessment. Managing procurement tracking system that interfaces with firms ATS, and provided immediate visibility and insight into search trends.

Jan 2018 - Dec 2018

Recruitment Manager

Delray Beach , Fl, Us

Protis Global is a leading executive search firm focused on the Consumer Packaged Goods (CPG) industry with an emphasis in the Food and Beverage space. My role as a Recruitment Manager is to facilitate a streamlined process of aligning our clients' human capital needs with qualified candidates motivated to advance their careers.

Jan 2017 - Dec 2017

Sales Operations Manager

Maitland, Florida, Us

In early 2015, I joined our Sales team as the first and only member of a new department for Market Traders Institute. I began with a focus on sales enablement through process development, Sales and Marketing alignment, and pipeline visibility. Now a team of 6, our Sales Operations department carries the responsibility of both daily sales support and the management of strategic enterprise level initiatives. Achievements & Responsibilities:- Analyze performance metric data, and provide accurate reporting to Sales management for immediate and future effectiveness, as well as individual development opportunities Agile Project Manager for product releases and internal technology - Change agent for Strategic & Technical design, and implementation associated with all revenue generating Sales initiatives, products, and procedures

Feb 2015 - Jan 2017

Client Onboarding Manager

Maitland, Florida, Us

- Responsible for the development and implementation of the Group Orientation Webinar process, to adhere to the company's “100 Million Plan”- Devised and implemented the Client Support plan that rebranded the entire Technical Support Department to be more responsive to clients, while simultaneously increasing the visibility of the Client Support Department- Initiated a Quality Assurance Rating system that aims to monitor customer product comprehension and usability, minimizing refund requests while promoting interest in continuing education products.- Designed and implemented the Group Orientation Webinar process, ensuring the department scaled for growth (4 reps to 2 reps for the entire company) - Devised and implemented the Client Support plan that rebranded the Technical Support Department to compartmentalize and accurately assign client request- Initiated Quality Assurance Rating system that aims to monitor customer product comprehension and usability; to minimize refund requests, while promoting interest in continuing education products- Auditing and processing all company reimbursements through the customer service pipeline- Designed, developed, and implemented “Group Webinar” presentation – script development, slide show production, department procedural and presentation training, etc.- Cross-departmental oversight of transition to group webinar presentations for new clients - Regularly conduct presentations of new clients introductory “Orientation”

Jul 2013 - Feb 2015

Customer Care Supervisor

Miramar, Florida, Us

- Recruited, trained, and supervised 30+ vendor managers & customer care reps - Monitor, respond to, and report all credit card chargebacks- Approved, processed, and submitted all damage claims, and delivery interceptions, and provided expeditious responses to UPS inquiries regarding shipments- Evaluated and processed all orders for 3 major enthusiast websites that grossed over $7 Million combined (Sportsmemorabilia.com & Hollywoodmemorabilia.com) - Identified cost-effective alternatives to damaged products, saving over $10,000

Aug 2008 - Nov 2012
3 education records

Richard S. education

Education record

Miami Dade College

Education record

Coral Reef Senior High

Advanced Talent Strategy

Wharton Executive Education
FAQ

Frequently asked questions about Richard S.

Quick answers generated from the profile data available on this page.

What company does Richard S. work for?

Richard S. works for MASA.

What is Richard S.'s role at MASA?

Richard S. is listed as Senior Marketing Manager, Emerging Channels at MASA.

Where is Richard S. based?

Richard S. is based in Miami, Florida, United States while working with MASA.

What companies has Richard S. worked for?

Richard S. has worked for Masa, Bumble Inc., Masa Mts, Protis Global, and Market Traders Institute, Inc.

How can I contact Richard S.?

You can use AeroLeads to view verified contact signals for Richard S. at MASA, including work email, phone, and LinkedIn data when available.

What schools did Richard S. attend?

Richard S. studied at Miami Dade College.

What skills is Richard S. known for?

Richard S. is listed with skills including Leadership, Team Building, Salesforce Training, Social Media, Salesforce.Com, Webinar Development, Funnel Optimization, and Sales.

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