As a Brand Manager I am responsible for developing and executing innovative marketing strategies that showcase the quality and diversity of our products. I work closely with our sales, distribution, and production teams to ensure consistent brand identity and customer satisfaction across all channels and markets. I also collaborate with external partners, such as media outlets, influencers, and event organizers, to increase our brand awareness and reach.I have a rich and varied background in the food and beverage industry, spanning over three decades. I started as a restaurant and bar manager, where I learned the ins and outs of hospitality and food service. I then became a Spirits Advisor and Beverage Knowledge at Total Wine & More, where I honed my skills in spirits evaluation and appreciation. I also obtained my certification as a Whiskey Sommelier from the Whiskey Marketing School, which enabled me to pursue my passion for whiskey education and entertainment. I founded my own company, Whiskey Vault Tours and Curated Tastings, where I host, speak, and educate guests about the world of whiskey. My mission is to inspire and educate people about the art and science of whiskey making and tasting, in a fun and engaging way.