Richard Ammerman Email and Phone Number

Promoted from brewery floor to vested stakeholder. Worked closely with founders to shape brand and cultivate a following in local and international craft beer circles.Guided development for over 100 new products, including five of the top-ten rated beers in China.Coordinated with hospitality team on efforts including: media outreach, events and promotions, merchandising, customer relations, and visual design; driving record revenues ($4M annually) and accolades for taproom business.Cultivated lasting relationships with key accounts, charities, art galleries, and partner brands including Burton Snowboards, Lululemon, and Swire Hotels to create dozens of co-branded retail spaces, events, and promotions.Designed and managed execution for three editions of the 8x8 Brewing Project, China's first beer festival focused on collaborations between domestic and overseas breweries (sold-out with 1500 attendees in 2019).

Led content creation for bilingual marketing team that outpaced rivals on social media and generated earned coverage in the NY Times, WSJ, CNN, Bloomberg, AP, and Reuters; 50K+ followers in purely organic growth.Launched the Jing-Army - a community of 500+ brand advocates active in online channels as well as serving as volunteers for Jing-A events in major cities throughout China.Managed day-to-day brewery production, maintenance and quality control.

Distilled insights and key takeaways from dozens of guest speakers (journalists, academics, business and government leaders) as a contributor and editor for the chamber’s magazine and newsletter.

Self-directed research project collecting recipes and consumer insights from families in eight provinces across Italy.

• Found archival sources of information on British political organizations of the 1800’s and organized them into an excel database• Creating maps of German districts in Harvard’s GIS (Geographic Information System) lab for use in regional political economy study