Responsible for the planning and execution of all marketing activities in EMEA & APAC to deliver new logo acquisition and grow revenue share through cross-sell and upsell campaigns. Focused on driving awareness and intent of Venafi to CISOs and their Teams through combination of Field, ABM and Partner Marketing activities to deliver opportunity creation and progression.

As the first Marketer in EMEA for Berkshire Grey, an AI and Robotics Start Up I was responsible for the planning and delivery of all marketing activities to impact sales pipeline and increase the awareness of Berkshire Grey within our target accounts and partners.

Responsible for planning and execution of all marketing activities across EMEA and the interface with Corporate Marketing functions in N. America. Member of EMEA Leadership Team and accountable for all Marketing metrics in EMEA.

I was responsible for all global marketing and communications for private equity backed leader of contact centre cloud solutions and customer engagement services. Content Guru are a leader in the Gartner CCaaS Magic Quadrant 2019, Western Europe.

Led the EMEA marketing team for private equity backed market leader of an integrated digital supply network to the life sciences industry. Tracelink’s platform, software and applications deliver complete global connectivity, visibility and traceability of pharmaceuticals from ingredient to patient.Planned and executed the go to market plan across EMEA. Delivering objectives of increased lead generation and progression of active opportunities through SFDC to closed revenue.

Led the marketing team with full budget responsibility across BlackBerry’s largest markets outside of the US including UK, Germany, France and Italy developing demand generation and sell through plans for the BlackBerry security SaaS portfolio.Key member of the leadership team that successfully re-positioned BlackBerry as a leading provider of Enterprise security software solutions.

Promoted to lead the Marketing Team across Europe, responsible for the development and execution of Country Marketing plans to drive sell through of Software and Hardware in B2B Channels and carrier partners. European Marketing budget responsibility with additional KPI’s - the increase of Net Promoter Score and Brand Funnel metrics.

In this newly created role I led the UK Marketing Team and planned and delivered all UK integrated marketing activity. Priorities were to drive the sell in and sell through of smartphones in Consumer and B2B Channels and increase Brand Funnel Metrics. Full UK Marketing budget responsibility.• Planned and delivered integrated marketing plans which were critical in securing BlackBerry as No.1 selling smartphone in 2010 and 2011 (Jan 2012 – 27.7%, GFK). • Responsible for all negotiations with Consumer App Partners such as Sky Sports, ESPN, and Sony Pictures to ensure consumer content was available on BlackBerry.

Led the channel marketing team to develop sell in and sell through plans to drive portfolio across multiple carrier channels. Owned and managed senior O2 marketing relationships to drive BlackBerry as a key element of O2 fiscal plans and customer propositions.

Managed team responsible for development and delivery of propositions and marketing programmes to SME segment via direct and indirect channels. Set the direction with all channels and functions such as pricing, commissions, customer service, finance and brand.

Undertook all Marketing activities for the B2B division of the KCOM Group including Strategy & Planning, Marketing Communications and digital. Managed and developed strategic vendor relationships to develop a balanced portfolio of products and services. Delivered integrated marketing campaigns targeting the public sector and business market through a combination of direct initiatives and joint marketing with vendors such as Cisco and Nortel.

Interface between the Marketing function and the BT Alliance Partners that BT invested in. Managed and developed the Market Planning Team across Asia Pac providing market research for activities such as partner assessment and competitor and country analysis.