Richard Baxter Email & Phone Number

Australia

Melbourne, Australia

Responsible for the servicing and engagement of Melbourne based clients and agencies to deliver revenue targets for the organisation whilst managing an office of 35 sales and admin staff. The role was the face of the Melbourne operation, often representing the business in panel discussions, go to market presentations, pitch’s and thought leadership. Reporting into the National Sales director the role had 4 direct reports. The role had sales at its core, andI enjoyed the challenge of hitting targets, and coaching teams to deliver KPI's.

Melbourne, Victoria, Australia

Responsible for selling digital advertising across a range of portfolios for Foxtel. Led the Melbourne digital operation and a team of 15 to hit revenue targets. The role built go to market propositions and led client negotiations across the market. The role sold in new technologies and adtech to clients and agencies while creating sales plans to build and grow revenue.

Melbourne, Australia

Heading up Sports and Integration in Melbourne, my role was to commercialises Sport Broadcasts across regional Australia. Working closely with internal stakeholders, the role was responsible but not limited to Australian Rules Football, Australian Open Tennis, Golf, Horse Racing and the 2016 Rio Olympic Games. The role saw me working with various stake holders to increase revenue year to year from prospecting for new clients to managing existing client relationships. Demonstrating success in this role, I was asked to look after sales operations for Adelaide and Perth Markets in addition to Melbourne.

Melbourne

SportingPulse was a digital start up that built technology to help grass roots sporting competitions to manage their databases and communications. My role was to work with tech, ad ops and product teams to commercialise this community with relevant advertising, and create new revenue streams for the business. My role was to sell media solutions into clients and agencies. Working in a start up in a fast paced environment saw me working on multiple projects and the same time and working with various stake holders in a fast paced environment. Demonstrating success in my role, I was soon asked to broaden my portfolio to include Sydney, Brisbane and Adelaide markets under my remit.

Melbourne, Victoria, Australia

Looking after the APAC region, my role was to sell television content into broadcasters throughout the region. Developing deep partnerships with programming teams, my role was to uncover opportunities to sell television programming and video content. The role required travel to international trade shows to quickly develop relationships and sell in appropriate solutions. The role had an outbound sales focus, creating sales strategies to engage customers in various regions through Asia Pacific. The role gave me great understanding in dealing with international business process and international business development.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Postgraduate Degree, Media

Bachelor'S Degree, Business/Commerce, Marketing And Finance

Advanced Diploma, Marketing/Marketing Management, General