Richard Benjamin Email & Phone Number

Developing and executing a fit-for-purpose approach to enable eCommerce for QuickChek/Murphy USA. Specific focus on the strategy, development, and partnerships for order, payment, and delivery within the upcoming QuickChek Rewards refresh.

Basking Ridge, Nj, Us

Lead the retail customer experience team (RX) for one of the largest retailers in the US including more than 6,000 corporate-owned and agent stores. Create simple, memorable digital-first experiences for customers and reps, delivering differentiated customer value and driving growth for the business.Verizon Retail Team and partners won the 2020 Interactive Customer Experience (ICX) Elevate Award for deployment of our first of its kind Voice-Activated 5G Experience at Verizon stores nationwide. This experience enabled customers to learn more about Verizon's 5G and Entertainment options activated with simple voice commands.• Developed and gained adoption of strategic plans in a highly matrixed organization resulting in memorable experiences for customers/reps, differentiated customer value and driving growth for the business. - Delivered growth imperatives including development and deployment of a physical/digital PS5 Gaming experience which drove 2X the initial sales goal for gaming and insurance products.• Focused on data-led insights to make informed business decisions and transform the omni-channel customer experience for B2C and B2B – innovative fulfillment methods (reduce transaction time by more than 60%), retail appointments (triage 20% for online solutioning), Small Business zone strategy (doubled digital tools engagement). • Managed strategy, development, execution, and evaluation of branded retail experiences in support of critical categories inclusive of 5G Mobile, Fixed Wireless Access and Gaming with interactive digital and physical merchandising programs – delivered 10%+ attach rate and more than doubled sales of insurance product. • Introduced Touchless Retail fleetwide which featured physical and digital elements to ensure safe, seamless, and innovative ways to transact – set appointments online or through the app, curbside pickup, scan and go and more.

Leader of Agency organization built for Verizon in the development and implementation of retail strategy, engagement and 2D (digital and print) creative materials all aligned to an omni approach across an integrated network of agencies.• Created unique and measurable retail experiences and in-store communications for up to 11,000 company-owned, national retail and authorized retail stores and led analysis leading to 20%+ reduction in internal spend. • Crafted new store strategy and design for Verizon FiOS stores. Initial stores realized a sales lift between 83% up to 297% compared to average sales in previous weeks.• Ensured creative alignment with the development of an integrated agency approach for Verizon across 14+ partner agencies to ensure campaign impact.• Directed integration of team across two-cities (NY and St. Louis) while managing high intensity retail workload including more than 500 projects and 3,400 elements on an annual basis.

Managed the integrated Citibank Retail Bank and Direct Marketing Teams in development, production and implementation of branch and select card portfolio marketing communications.Citibank RetailLed integrated Citibank Retail Team responsible for the development, implementation, and production of financial-related national and local marketing communications with a concentration on Direct Mail and Branch Merchandising channels.• Developed annual marketing plans and strategic initiatives to achieve corporate goals, support evolving business needs and promote the wide array of financial solutions including Banking, Investing and Insurance.• Transformed Citibank Retail team scope of work from a production-focused capacity to become a strategic, creative partner. Expanded client relationship which doubled Agency fee revenue to approximately $5.5 million including national merchandising programs, bank acquisition conversions and promotional programs.• Managed successful programs to increase client’s market share: Integration along with compliance and retention programs for bank acquisitions including EAB and California Federal Bank exceeded goals for retaining customers being transferred to Citibank. CitiCardsLed Direct Marketing team in the creation of marketing packages for some of the leading card portfolios within CitiCards – PremierPass Card, Value Portfolio, Chairman Card (high net worth customers).• Led strategy and development of a multi-package programs for the PremierPass Card across 3 varied creative executions which exceeded goals and beat long-standing control packages.