Richard Bertero Email & Phone Number

San Francisco, Ca, Us

San Francisco Bay Area

Collaborate across business lines to develop SMART (specific, measurable, achievable, relevant and timely) Goals and Business Plan to keep the CRE team on track to attain them and to motivating the Team to turn the vision into reality. Complete breath of knowledge of Development, Real Estate, Planning, Negotiations and closing profitable deals.

Northern California

• Real Estate Portfolio Manager• Site Selection, Financial Analysis and Sourcing • LOI, PSA and Lease Negotiations• Facility Design inclusive of Access, Zoning, Use (Food, C-Store, ABC, Petroleum and Ancillary Profit Centers) and filling the GAP and Strategic needs • Preparing and Presenting Site package including Analytics, Demos, Traffic Counts, Due Diligence, Site Plan and SWOT Analysis to Decision Makers. Facilitate Buy-In and Corporate approval for capital funding • Develop and present the short, medium and long term Strategic Plan to meet or exceed financial requirements and goals • The face of the Company to the development world, Brokerage community, ICSC and Municipalities. • Facilitate and working with internal and external cross functional group in managing the Development Process. Refine with Lessons Learned and Best Practices. • Conflict resolution manager between the Company and Landlords, Minicpalities and third part vendors accross all business lines. • Excel with little guidance and in a fast pace environment. Thrive in a changing environment as finacilal and marketing goals shift.

San Francisco Bay Area

• Spearheaded acquisition activities for retail sites in Northern California for small box and big box retailers. In addition, acquired mix use retail centers and obtained required entitlements and permits. • For 99 Cent Stores, obtained 6 operating pharmacies with c-stores in highly desirable markets which gave them instant market share to become the category leader in those markets. • Interfaced with clients and across business line to satisfy the client’s development needs, manage the Development Process and building beneficial relationships. • Located 30 antenna sites for Forza Telecom. • In route of developing a well rounded Expansion Plan, analyzed economics, DMAs, GIS, demographics, Pro Forma, trends, alternatives and Strength, Weakness, Opportunity and Threat (SWOT) analysis. • Ensure each site met all branding and financial requirements, timelines and goals, and is an asset to the community and company network. • Professionally represent the company and its clients at ICSC conventions, real estate and community meeting, and with municipalities.

San Francisco Bay Area

• In my assigned area, performed SWOT and corporate analysis; develop and implemented approved expansion plan to yielded 85 leased “trophy” sites with above average sales. In addition, revived three underperforming outlets obtained in a buyback of 10 existing franchised stores. • Negotiated all LOIs and real estate agreements, oversaw the preparation of lease documents by third-party attorneys and executed leases with landlords; maintained a respectful relationship with landlords and the development community to deal with unexpected property and utility issues. • Achieved all corporate financial and sales goals with higher than expected sales due to branding and site selection. • Worked independently to manage all real estate activities and oversaw construction to ensure processes were seamless and effective i.e. improved cycle time by 5% through continuous improving the Development Process and cutting out waste. • By making sound business decisions gained above average financial returns and sales, maximized branding of stores and became the category leader. • With integrity and professionalism, represented Quiznos at ICSC and real estate functions; utilized the events to maintain and build new relationships, seek out development opportunities and keep updated on best practices and “up and coming” new markets.

San Francisco Bay Area

All activities related to the Real Estate Development Cycle on opened Northern California office.• Worked with 3rd party vendors. • Responsible for B2B, brokers, site selection and negotiations. • Oversaw permitting, legal, design and construction, and operations.

San Francisco Bay Area

• Managed the real estate activity in the west and maintained corporate database to assist in making sound and profitable leasing decision in new markets. • Negotiated LOI for organic and non-organic “trophy” locations that met site criteria and sales projections; oversaw Legal, and interfaced across business lines and with senior management to finalize lease and open the store. • Researched DMA, demographics, competition, trend and zoning to perform SWOT analysis; in addition, employed McDonald’s Pro Forma tool that utilized algorithms to optimizing site section and to analyze market potential; as a result, 100% of the new store I developed remain open, and they exceeded financial criteria and customer counts. • In two years, opened 24 new sites in 20 DMAs in California and generated a pipeline for an additional 30 new stores; consequently, became the market leader and the landlord’s choice for a food concept in Life-Style Centers, Streetscape, Downtown Office buildings and quality retail properties.• Oversaw A&E, construction and third party service companies to meet time-line, goals and budget. • Kept all internal and external stakeholders informed to ensure the smooth flow of communication, making the development process seamless and building cooperation and team work.

Northern California

• Transferred to Northern California to manage and improve the co-branding partnership with McDonald’s. Opened four co-branded locations and developed five stand alone corporate facilities in shopping center and on adjacent property. The nine corporate sites represented a $22MM real estate and construction investment that produced over $50MM in annual sales; all sites were top performers and exceeded corporate hurdle rates. • Represented the Real Estate department on a National Team that redefined the development process that included the expansion strategy and real estate portfolio, branding, capital budget, cycle time, design and construction, leasing and negotiations. In addition, analyze new concepts and co-branding relationships ranging from QSR and coffee to Home Replacement Meals.

Hawaiian Islands

• Hawaii Region Property Manager; oversaw the $30 to $50MM annual capital budget and $800MM real estate portfolio. • In all, negotiated 327 leases, renewals, extensions and modification agreements and 29 purchase agreements for long-term sites; disposed of 40 surplus properties which included serves stations, a warehouse and industrial properties; oversaw Environmental Engineer to ensure compliance with all local, state and federal laws. • As a self-starter, analyzed the real estate portfolio quarterly and made required adjust to market conditions, trends and best practiced; bi-annually presented portfolio plan to Regional Manager and annually to corporate executive team with recommendations and out of the box alternatives. • Ensure compliance with company policies as I made prudent long term decisions that lowered the total cost of ownership and improved ROR or ROCE by 2 to 5%. • Stewarded the Development Process to improve communication across business lines and make the Development process seamless, transparent and effective; in addition stewarded SAP, continuous improvement and corporate vision; acted as the conscious of the region to make financially sound decisions and maintain a high-level integrity. • Built mutually beneficial relationships with internal and external personnel (brokers, developers, property owners, partners, and business and governmental leaders) to uncover new location, build goodwill and cooperation. • Prepared and presented all capital recommendation to executive team for approval and obtained all permits for retail capital projects from $35M to $2MM for new or remodeling service stations with food marts, QSR and/or car wash.

Northern California

• Preformed a number of retail and wholesale marketing positions managing programs, contract, customer service and sale matrixes. • Promoted to Territory Manager in the San Francisco and later to manager Northern California. • Responsible for customer service program, branding, capital projects, developing and implementing the Strategic Plan and maximizing the retail portfolio consisting to 40 service stations. • P&L, sales, mode efficiency and offering, the overall image of the facility and resolving all issues with the franchisee, the community and municipalities.

Bachelor'S Degree, Social Sciences With Business, Economics And City Planning

Developing retail concepts in developed and under developed markets. Identify the positive and negative impact of retail development.

Real Esate, Leadership, Strategic Planning, Finacial And Rapid Growth

Continual Education Courses in Business, Real Estate, Development and Strategic Planning