Richard Bicknell's Location
Greater Toronto Area, Canada, Canada, Canada
Richard Bicknell's Contact Details
Richard Bicknell work email
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Richard Bicknell personal email
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Richard Bicknell phone numbers
About Richard Bicknell
I work with organizations to help them reduce the time, cost and frustration typically associated with filling vacant shifts. If this is a pain point for you and your management team, I'd love to hear from you!
Richard Bicknell Work Experience Details
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Chief Operating OfficerShiftlink Apr 2017 - PresentMarkham, Ontario, CaShiftLink is shift management software designed to eliminate the time, cost and frustration associated with filling vacant shifts. Customizable to any environment, ShiftLink works with both unionized and non-union organizations. -
Director Of Brand MarketingSaint Elizabeth Health Care Mar 2015 - Mar 2017Markham, Ontario, CaSaint Elizabeth is one of Canada's oldest organizations, delivering home health care for over 100 years. As Brand Director I was responsible for the development and execution of brand and marketing strategy, lead generation and product development for SE's B2C and B2B business units including career colleges, staffing solutions, medical centers and private pay. Building customer and consumer insights through targeted research to reinforce their core message of spreading hope and happiness in this high growth sector. -
PartnerMyown Tm Jul 2011 - Jun 2014Developed as part of my MBA studies at Queen's University, MyOwn TM is a digital personal branding tool designed for students and recent graduates to showcase skills and personality in a professional setting. With unique tools, including a video elevator pitch, career personality assessment and interactive portfolios, MyOwn TM also incorporates tools and tips to aid youth with job readiness and self-promotion strategies.
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Vice President MarketingUniversal Studios Home Entertainment Jun 2005 - Jun 2011Universal City, Ca, UsMember of the senior leadership team developing national brand, trade, sales and communication strategy for a portfolio of feature films and television shows. Senior contact and collaborator for agencies, customers, partners, suppliers and U.S.-based parent. Drove consumer and customer insight to achieve contribution objectives through media, social, publicity, retail, strategic partnerships and promotions.Led internal launch planning process for over 15 new products annually, managing P&L, marketing budgets, agency and supplier terms to maximize margin potential.Generated sales promotion strategy for national retail banners such as Walmart and Best Buy.Championed Canadian market research generating new product initiatives resulting in over $20 million in incremental revenue. Developed multiple large scale public media events for national product launches.Led new-technology (Bluray) introduction into the Canadian market, partnering with hardware and retail stakeholders to drive consumer awareness and adoption.Solicited and secured national QSR, Technology, Package Goods and Beverage partnerships resulting in incremental product placement, communication and media value. -
Director Of Retail MarketingUniversal Studios Home Entertainment Jan 2002 - Jun 2005Universal City, Ca, UsDriving unique and compelling retail events and promotions for key retail customers (Walmart, Best Buy, HMV, Future Shop, Loblaws, Costco) to achieve sales objectives in collaboration with sales, operations and supply chain teams.Daily contact with retail buyers, marketing and operations team members.Generated sales activation programs for 3rd party promotional partnerships.Secured incremental placement and promotion opportunities for licensed partners.Led retail and consumer segmentation research initiatives creating 'trusted advisor' status with key customers and distribution partner.Managed budgets, creative development and process for customer events and tradeshows.
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Senior Account ExecutiveUniversal Studios Home Entertainment Aug 1998 - Jan 2002Universal City, Ca, UsLeading sales team comprising of supply chain, inventory analytics and merchandising for Walmart and Zellers accounts. Drove share of product merchandising and in-store communication space through best in category supply chain, marketing and consumer insight practices.Daily contact with retail buyers, operations and marketing executives.Executed multi-store product launch events in concert with package goods and licensed partners.Drove in-store market research resulting in electronics department redesign at Walmart Canada.Developed and managed customer events and trade shows.
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Marketing ManagerAlliance Films Inc Feb 1996 - Aug 1998Driving product and promotion strategy for portfolio of feature films, collaborating with external sales and supply chain teams.Developed packaging creative for new to market films, collaborating with graphic design teams in Canada and The U.S.Led market introduction of DVD format, developing product content value add, package design, replication strategy and vendor selection.Analyzed point of sale data to determine most viable pricing model for active sku base.Developed sales collateral and creative for key customer events.
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Marketing ManagerMicroplay Video Games 1994 - 1996Leading local and regional advertising efforts for national network of franchised video game retail stores.Negotiated media buys on behalf of franchisees.Developed and delivered marketing and advertising training as part of new franchisee on-boarding process.Developed brand standards, press releases, creative style guides and brand monitoring.Liaison with product manufacturers and distributions, securing coop advertising funds for franchisees.
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Account ExecutiveBensimon Byrne 1993 - 1994Toronto, Ontario, CaDay to day contact for Burger King, BiWay and Australian Tourism clients.Developed weekly creative for BiWay national flyer, consulting with graphic designers and copywriters.Leveraged consumer research insights to drive new in-store design and communication strategies.
Richard Bicknell Skills
Marketing
Strategic Partnerships
Social Media Marketing
Social Media
Leadership
Market Research
Marketing Strategy
Integrated Marketing
Strategy
Retail
Brand Development
Digital Marketing
Advertising
Digital Media
Sponsorship
Analytics
Partnership Marketing
Customer Insight
Marketing Management
Change Management
Cross Functional Team Leadership
Brand Developement
Innovation
Marketing Communications
Coaching Staff
Collaboration
Social Networking
Public Speaking
Written And Oral Presentation Skills
Sales
Agency Coordination
Entertainment
Brand Management
Competitive Analysis
Online Marketing
Creative Direction
Marketing Research
Direct Marketing
Relationship Marketing
Mobile Marketing
Strategic Communications
New Media
Publicity
Sales Operations
Content Strategy
Digital Strategy
Merchandising
Interactive Marketing
Online Advertising
Email Marketing
Richard Bicknell Education Details
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Smith School Of Business At Queen'S UniversityMba -
Schulich School Of Business - York UniversityMarketing Communications Management
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Centennial CollegeAdvertising
Frequently Asked Questions about Richard Bicknell
What company does Richard Bicknell work for?
Richard Bicknell works for Shiftlink
What is Richard Bicknell's role at the current company?
Richard Bicknell's current role is Chief Operating Officer at ShiftLink.
What is Richard Bicknell's email address?
Richard Bicknell's email address is rb****@****eth.com
What is Richard Bicknell's direct phone number?
Richard Bicknell's direct phone number is +190594*****
What schools did Richard Bicknell attend?
Richard Bicknell attended Smith School Of Business At Queen's University, Schulich School Of Business - York University, Centennial College.
What are some of Richard Bicknell's interests?
Richard Bicknell has interest in Social Services, Children, Crossfit, Skiing And Coaching Minor League Hockey.
What skills is Richard Bicknell known for?
Richard Bicknell has skills like Marketing, Strategic Partnerships, Social Media Marketing, Social Media, Leadership, Market Research, Marketing Strategy, Integrated Marketing, Strategy, Retail, Brand Development, Digital Marketing.
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