Richard Brooke Email and Phone Number

Bacardi is the largest privately held spirits company in the world, producing and marketing internationally recognized spirits and wines. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world's first light-bodied rum. Since then, our company has grown to include an impressive portfolio of more than 200 brands and labels, including BACARDÍ rum, the world’s best-selling and most-awarded rum; GREY GOOSE vodka, the world’s leading super-premium vodka; DEWAR’S Blended Scotch whisky, the world’s most awarded blended Scotch; PATRÓN tequila, the world's highest-quality ultra-premium tequila; BOMBAY SAPPHIRE gin, the top-valued premium gin in the world; MARTINI vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; ERISTOFF vodka, one of the fastest-growing vodka brands in the world; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; and ST-GERMAIN, a super-premium elderflower liqueur. Founded in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs more than 7,000 people, manufactures its brands in more than 20 facilities and sells in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. http://www.bacardilimited.com

Responsible for the training curriculum review, design and implementation for Sales Managers and Sales RepresentativesDelivery of training for Managers Induction Programme, Coaching Skills curriculum and Business Skills ProgrammeStrategic consultancy to each business unit specifically with regards capability developmentManagement of the team of 4 brand trainersCoaching and mentoring to Managers across the Sales and Marketing organisation

Responsibility for achieving sales targets of two large brands through second line management of 5 Sales ManagersPlanned and implemented the addition of a secondary care sales team. This team has subsequently grown 100%Ownership for stratgeic planning with Marketing for one of the brandsPerformance management for the 5 Sales Managers

Responsible for reviewing the effectiveness of the current Sales model Assessing the opportunity and benefit of moving to an Account Management approach within the Sales OrganisationDesigning, Imaplementing and Reviewing an Account Management pilot within one of the Business Unit Sales Teams

Responsibility to deliver sales targets and growth through line management of a team of 9 Sales RepresentativesGeography covering London, Kent and SussexPerformance Management for the teamCoaching and career development for all members of the teamOwnership for the development of the strategic plan for the liabilities management programme

Responsible for delivery of Brand training to Sales Managers and Sales RepresentativesDesign and delivery of the Brand training curriculumTraining delivery of all soft skills programmesMember of the Marketing planning team for the launch of a new product

Delivery of all Health and Fitness Instructor coursesMentoring of new tutorsAssessment of students attending courses leading to Industry qualification