Richard Buchwald Email and Phone Number

PROFESSIONAL EXPERIENCE: I am a well trained and focused product marketing, RFP development and market research person. My ability to develop and execute a product marketing plan has been an integral part of my business acumen since I was in my twenties. In my agency days, we would develop media plans with specific objectives and strategies designed to perpetuate and inspire a product’s branding. I was also the new business specialist, scrounging together all the current and historical industry specific data necessary to thoroughly understand a potential client’s marketing objectives and branding strategies. In a recent position, I developed & launched several new reference book titles over a three-year period, which produced several hundred thousand dollars in incremental revenue for the copy sales division. I was also responsible for the planning and management of all research budgets. I also launched five custom publishing product concepts for our pharma sales group over the same period including a print and digital version of a patient resource CD/Guide series by therapeutic class, developed to provide education material for patients with diabetes, hypertension, COPD and depression.One of my primary responsibilities in my current position and at each of my publishing positions is to write and edit promotional copy and marketing materials on a regular basis. I also have extensive experience in the development of sales presentations and customized client proposals. Branding, positioning and consistency are the key elements I have focused on in the conception and development of these materials. I have also excelled in taking a cross-functional leadership role with marketing, operations, IT and other service teams to produce these highly effective promotion and marketing materials in digital and print formats. GOALS: New business development, product development (including research); sales promotion (writing, editing & QA) and marketing, sales support.Specialties: New product business case development including P&L analysis, rationale, pricing and promotion plans. The development and evaluation of online, direct mail, and telephone research surveys. Complete involvement in focus group research development. Maintenance and analysis of many different types of syndicated measurement resources (consumer and B2B).I am also most accomplished in cross-functional leadership, contract negotiation, business and competitive intelligence, and sales support.