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Editorial Director (Creative Director, Content) at BBH London, working with brands like Google, Audi, Clarks, Tesco, British Airways, Barclays, Christie's, KFC, Virgin Media, Dulux and England Rugby.'Content' isn't my favourite word, but it's the one the industry seems to have settled on. Here's what I think about it: http://www.campaignlive.co.uk/article/content-without-ideas-isnt-content-retort-dave-trott/1371060Work: https://vimeo.com/richardcable

The purpose of the project (ongoing) is to unlock nearly 100 years of BBC News and Current Affairs, creating a unique, searchable digital resource for future generations.The archive is an unparalleled social, cultural and political document of our times, but it is almost entirely inaccessible to the public. The project looked at two key areas: 1) How do you 'open' such a vast quantity of content in a technically and financially scaleable way? 2) How do you turn all that archive into a viable, sustainable, growing audience proposition?I pitched for and won the right to develop the archive in Northern Ireland as part of the BBC's Network Supply Review (aimed at moving more work out of London to the Nations). Partnering with BBC Connected Studios, BBC News and BBC R&D, we developed the two strands in open collaboration with leading independent producers, looking at machine learning and crowd sourcing on the one hand, and lightweight, video-rich, responsive, social applications on the other.During this time I also produced and appeared in the World War One Centenary documentary 'When The Whistle Blows', broadcast on BBC One.

This was a 2.5 year attachment to BBC Northern Ireland to set up the Knowledge and Learning (Factual) department. From a greenfield site, I created a department of 30 creatives, planners, producers and administrative staff; plumbed it into BBC Online's core strategy; ensured its long term health and continued growth by winning key NI and UK-wide projects; and delivered creative work that redefined the perception of BBC NI within the wider BBC and, more importantly, for its audience.Specifically:- Identified strategic projects to underpin a long-term sustainable network production base in Northern Ireland, which including winning a multi-million pound project to open the BBC's vast News and Current Affairs Archive.- Merged existing legacy departments and recruited to fresh talent to create the Knowledge and Learning department, achieved despite a 25% saving target in line with the Licence Fee settlement.- Successfully integrated the new department into BBC Online's wider "one service, 10 products, four screens" strategic framework.- Established a team of capable, talented and highly creative individuals to produce outstanding content and events against key priorities for both a Northern Ireland and wider UK audience.- Delivered journalism, factual content and events that consistently exceeded performance targets for reach, audience and other KPIs. This included (incredibly) BBC NI's first interactive history of The Troubles and the BBC's digital coverage of the Titanic Centenary, a UK-wide commemoration of programming and events. Also achieved a first TV commission for BBC NI Online, a BBC Two history series called Portillo's State Secrets.Work: https://vimeo.com/richardcable

Lab UK (https://en.wikipedia.org/wiki/BBC_Lab_UK) was a groundbreaking, multiple-award winning BBC science initiative. It began with a brief to revitalise the BBC's reputation for science, which was in decline at the time. Lab UK brought together the work of leading scientists, the reach of BBC and the scale of the BBC audience to carry out truly innovative research in the fields of psychology, neurology and the social sciences. Over a period of three years we conducted a series of massive online scientific experiments, engaging more than 2 million members of the public and generating unprecedented quantities of high-quality data. Lab UK is possibly the UK's largest ever public science initiative. Lab UK was nominated for many awards, including a BAFTA, and won, among others, the Prix Europa. The findings provided the basis for multiple prime time BBC One and Two science programmes, including Child of Our Time, Bang Goes the Theory and a Watchdog special on the psychology of consumer spending. Our work was published in several leading journals, including the world's most respected science journal, Nature. This is the first (and a time of writing only) time that Nature has published a mass participation experiment.It was an important and hugely successful project that made a genuine scientific impact. I am enormously proud of what my team and I achieved.Work: https://vimeo.com/richardcable

Editor of the BBC's portfolio of specialist factual websites, including History, Science, Nature, Culture, Climate Change and Arts, managing teams in London and Bristol (Natural History Unit).In 2008, the BBC was wrestling with its role in getting the message across about climate change and it fell to my team to deliver the Corporation's take online. At the time, the BBC was engaged in a very public row about whether or not it should be "proselytising" for climate change and had just cancelled 'Planet Relief' - a sort of Comic Relief for the environment - as a result. My first step was to figure out what the public wanted. What research showed was that people wanted the BBC to objectively interpret the flood of often contradictory information in the public domain and to suggest things you could do to lessen their climate impact. Our response came in two parts - a blog and an action planner called BBC Bloom. The blog occupied the middle ground - a tough place to hold in a polarised debate - by taking an informed yet skeptical look at the ongoing debate. The planner gamified actions by turning them into unique, collectable digital flowers. The project won two Webbys and taught me a lot about listening to the audience and the power of an authentic voice. Work: https://vimeo.com/richardcable

During a period of consolidation and downsizing, I oversaw the strategic review of 20+ large scale BBC websites in the Specialist and General Factual genres, delivering Multiplatform Productions' first unified site architecture and defining areas of for future development of the portfolio.Work: https://vimeo.com/richardcable

Conventional wisdom has it that history is for dusty old men with leather elbow patches. But history was my first love and that didn’t describe me. Clearly, we were doing it wrong. I wanted to show that History could be the innovator and groundbreaker. We created the UK’s largest digital collection of first-person Second World War memories, the UK’s first artificially intelligent Flash game and the first online game to integrate with a TV programme (CDX / Rome). We live-blogged from a Viking ship in the middle of the North Sea, streamed and timelapsed the first dig at Stonehenge for 75 years and became the first UK factual site to attract 1 million and then 2 million unique users. We worked with Wall to Wall and BBC Commissioning to develop the first series of Who Do You Think You Are? as the BBC's first truly integrated history programme (BAFTA nominated), launched the BBC's first ever video blog for Dan Snow's 21st Century Battlefields and created the first ever interactive map documenting the development of Auschwitz, in partnership with the US Holocaust Memorial Museum, for the landmark series 'Auschwitz: The Nazis and the Final Solution. Work: https://vimeo.com/richardcableWe won multiple awards, including RTS (x2), NMA, BIMA (x2), FWA and Cannes to name just a few, with more awards for innovation than any other part of BBC Online.

Head of Production, StudentUK Ltd ​(June 2002 - Nov 2003)Relaunched a family of student sites owned by Jarvis and UCAS, with fresh branding and a lighter, tighter editorial strategy. Traffic and registrations grew, but Jarvis failed.Editor, woowho.co.uk ​(June 2000 – May 2002)I picked a great time to jump into dotcoms - just as the bubble burst. Woowho was a content-rich, social networking start-up, for which read a dating site for achingly-hip Londoners. Incubated by Carphone Warehouse, we did pretty well despite the sky falling in. It was sold to Match.com in 2002.Broadcast Journalist, BBC News and Sport Online ​(August 1998 - May 2000)I was a proper journalist on the core team for major events like Omagh, Diana and Kosovo. News is depressing, but it’s a fantastic proving ground if you want to learn to write good copy under intense pressure. The most popular story I ever wrote was about BBH’s Flat Eric making it to Number One, under the title “Pretty Fly for a Flat Guy”. It's a sign of the times.Editor, GQ Online, The Condé Nast Publications Limited (October 1996 – July 1998)This is like archaeology, going back to when the internet was new. I was a graduate with no experience and they made me the launch editor. We partnered with Microsoft on their ‘webzine’ called Slate (yes that Slate) and piloted a new platform called FutureSplash (later known as Flash); I negotiated the first online rights for GQ’s photos, exponentially increasing web traffic overnight.Deputy Editor, Kansai Time Out Magazine, Kobe, Japan​ ​(1995)I used to hang around the office until they gave me something to do. When the Kobe earthquakehappened, the office was condemned so most of the staff left. This was my big break.