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Accomplished E-Commerce leader with a demonstrated history of managing and growing large P&Ls and developing talent. Built and led teams of 100+ across multiple countries across functional areas including: Marketing (all channels), Product, Tech, Analytics, Account Management & Business Development. Travel and FinTech experience.
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Board Advisor55/RedefinedHarrogate, Gb
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Chief Operating Officer55/Redefined May 2022 - PresentLondon, GbWe are a social impact business tackling ageism and working to add 10 productive years to life. We help businesses attract, engage, retrain and retain over 50s talent and consumers.
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Chief Marketing OfficerAwaze Nov 2020 - May 2022- Lead B2C and B2B marketing teams (consumer and home owner) across 3 major European brands: Hoseasons, cottages.com & Novasol- Combined fragmented teams into single, functionally-aligned org covering Brand, Performance, Retention, 3rd Party, SEO -
Vp & Gm, Credit CardsLendingtree Oct 2017 - Nov 2020Charlotte, Nc, Uso Manage P&L for 2nd largest vertical at Lending Treeo Lead teams covering sales, account management, analytics, content, product and development -
CooKnowlii Jun 2017 - Sep 2019
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Sr Director Ecommerce - Orbitz & CheapticketsExpedia, Inc. Jan 2016 - Jun 2017Seattle, Wa, UsLeading US Travel Websites, acquired by Expedia Inc in 2015. A full-service online travel agency, selling Hotels, Flights, Cars, Activities and more • RESPONSIBILITIESo Leadership: Built a team of 10 to manage Ecommerce, Customer Experience and Pricingo P&L: Setting forecasts, day to day management, capital allocation, product resources and backlogo Retail Strategy: interpret voice of the customer and site data to drive pricing, couponing, merchandising & call centre policy• ACHIEVEMENTSo Migrated Orbitz and CheapTickets onto the Expedia technology platform, minimising impact to business trends and customer feedback.o Improved Customer Satisfaction (NPS) by 4x throughout year by partnering with call centre operations and producto Exceeded 2016 EBITDA forecast by 5%o Drove return of legacy site features such as flexible date pricing grid -
Director, E-Commerce - Us HotelsExpedia, Inc. May 2014 - Jan 2016Seattle, Wa, UsLeading full service online travel company with localized sites in 33 countries. Expedia.com (US) is the largest point of sale in Expedia Inc, a portfolio of brands with an annual turnover of $72 billion. • RESPONSIBILITIESo Ecommerce: Worked across marketing and product teams to drive growth initiatives the Expedia.com businesso P&L: Responsible for hotels business as well as interim 6-month cover for entire Expedia US Ecommerce functiono Leadership: Managed a team of 6 Ecommerce and Customer Experience Managers• ACHIEVEMENTSo Acquisitions & Integration projects: Retail lead for acquisition and integration of Travelocity and Orbitz Worldwideo Beat 2015 EBITDA plan by 10%o Team Development: Established global playbook outlining best practice for Ecommerce Managers across the company and trained regional teams
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Director Of Destination ManagementExpedia, Inc. Nov 2011 - May 2014Seattle, Wa, Us• RESPONSIBILITIESo Marketing & Merchanising: Responsible for promotional planning and integrated marketing of top US destinations (inc Las Vegas & New York)o Supply & Demand Alignment: Day to day liaison with regional hotel supply teams to plan and execute promotional campaignso Product: Use destination level insights to build business cases for new landing pages, sort functionality, search filters & UI treatments• ACHIEVEMENTSo Signed, developed & delivered $3M integrated media campaign with Hawaii Visitors & Convention Bureauo Grew Las Vegas room night production by 15% in 2015
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Head Of Distribution Partnerships North AmericaExpedia, Inc. Aug 2010 - Nov 2011Seattle, Wa, Us• RESPONSIBILITIESo Team Leadership: Managed a team of 3 partner marketing managers responsible for the North American Network Affiliate, Metasearch & Direct Affiliate Businesso P&L Ownership: Managed a channel responsible for a total annual marketing spend of $30MM in 2010o Business Development: new partner acquisition, both direct and through network and media partnerships• ACHIEVEMENTSO Drove YoY growth of 40% in profit, through new partnership and optimisation of existing accountsO Signed new deals with Bing Travel, Hipmunk, Kayak and many more
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Affiliate Marketing Manager - NaExpedia, Inc. Sep 2009 - Oct 2010Seattle, Wa, Us
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Marketing Analyst - Emea AffiliatesExpedia, Inc. 2007 - Jan 2010Seattle, Wa, Us
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Commercial AnalystOpodo 2005 - 2007Barcelona, Es -
Marketing AnalystVeolia Environement Nov 2002 - Oct 2004
Richard Campagna Skills
Richard Campagna Education Details
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Alliance Manchester Business SchoolManagement (With Marketing)
Frequently Asked Questions about Richard Campagna
What company does Richard Campagna work for?
Richard Campagna works for 55/redefined
What is Richard Campagna's role at the current company?
Richard Campagna's current role is Board Advisor.
What is Richard Campagna's email address?
Richard Campagna's email address is ri****@****ree.com
What is Richard Campagna's direct phone number?
Richard Campagna's direct phone number is +180832*****
What schools did Richard Campagna attend?
Richard Campagna attended Alliance Manchester Business School.
What skills is Richard Campagna known for?
Richard Campagna has skills like Web Analytics, Affiliate Marketing, E Commerce, Analytics, Online Marketing, Business Objects, Account Management, A/b Testing, Partnership Marketing, Commerciality, Online Travel, Sem.
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