Richard Cantu Email and Phone Number

Promote biological product portfolio in the Blood & Marrow Transplant Setting and Solid Organ Transplant Setting at the academic medical centers of the University of Kansas, the University of Nebraska, the University of Iowa, the University of Minnesota, and The Mayo Clinic in Rochester, MN.

I acted as the primary customer contact for demand creation by executing marketing strategy and promoting Amgen products in coordination with my District Manager, Territory Partner, and Clinical Nurse Specialist. In this strategic role I provided current and comprehensive clinical knowledge of Amgen's Oncology Portfolio and effectively communicated the clinical and economic benefits of these molecules. As a sales leader, I achieved territory sales by executing Plan of Action (POA) marketing strategies, which included delivering branded sales messages, executing planned programs, scheduling and following-up with medical educational programs, and achieving or exceeding sales targets. I was also responsible for servicing and managing accounts, which included ensuring product access, resolving/triage reimbursement issues, and maintaining product contracts. Additional responsibilities involved providing feedback on marketing strategy and effectiveness reviews of sales activities and territory analysis, in addition to developing territory business plans and expense reports.

I was responsible for achieving annual sales and profit objectives for the Austin, TX and San Antonio, TX markets through the development, maintenance, and enhancement of key customer relationships. Key customers included physicians, oncology nurses, pharmacists, pharmacy and therapeutics groups, tumor boards, teaching institutions, oncology patient organizations, hospital purchasing groups and formulary committees. Developed and implemented an effective territory business plan. Utilized effective selling techniques and marketing strategies to create and expand product demand. Developed and coordinated physician advocates for promoted oncology products. I also arranged and coordinated effective speaker programs. I executed sales and marketing strategies within the territory, conducted sales calls to oncologists and other key customers. I completed weekly reports, plans of action, expense reports. I conducted various field activities including projects, special reports, product presentations and other promotional activities. I effectively acquired and communicated appropriate technical, therapeutic, disease state and product information to the customer in order to successfully promote the use of promoted products in the territory.

Under general direction of the Director of Sales, promotes the use of and consultatively sells Oncology Supply / ION solutions to medium and large alternate care accounts in an assigned geographic market (Texas, Oklahoma, New Mexico, Colorado, Utah). Works occasionally with the Strategic Vice President as it relates to large accounts in team selling situations. Promotes and delivers targeted solutions in order to acquire new business. Prospects for new business including collaborating with Director of Sales to make proposals and finalize deals; transitions new business to the respective account manager once new deal is finalized.Primary Duties and Responsibilities1. Develops and implements programs with Group Purchasing Organizations and GPO membership, to maximize pull-through and distribution of products while minimizing service level related issues.2. Works with internal personnel to develop strategies for successfully launching new products to Group Purchasing Organizations and the market place (pricing, marketing programs, etc.).3. Develops personal and business relationships with key decision makers within accounts to ensure goals are reached, and to increase access or information4. Serves as a knowledge resource for the organization for the key accounts in the marketplace, developing methodologies, trends, emerging technologies and keep abreast of the latest developments in the marketplace.5. Coordinates, manages and responds to RFP’s (e.g. Group Purchasing Organizations)6. Creates, negotiates, gains approval for and executes the contract strategy. 7. Working knowledge of contracts, particularly Group Purchasing Organizations.8. Works with appropriate sales management resources to implement pull–through and market penetration programs and strategy.9. Negotiates with all accounts to efficiently launch new products to the market place to ensure the highest level of distribution for the least amount of expenditure.