Ever Workwear is the home of bespoke workwear, safety, PPE, outdoor clothing, footwear and personalised gifts. Online & instore.

The UK’s no1 Online supplier to the construction market. Lead project manager responsible for the development and delivery of an online Ecommerce platform, from concepts to launch, in order to help deliver the revenue growth plan for the Hire & Sales Solution. Research, engage and manage creative digital agency to deliver Ecommerce platform in 12 weeks from concepts to launch, capable of dealing with £10million of orders/year.Shortlisted for the Northern Ecommerce website awards.Work with agency to develop and implement SEO and PPC campaigns measured against agreed KPI’s.Site launched on March 15 and revenues grown to over £120k/month.Designed with total customer service at its heart, this is reflected in FeeFo feedback scores of 97% Satisfaction on both products and service.Recruit and develop inbound and outbound call handling team to deliver the high levels of customer service.Develop Customer Engagement Strategy designed to increase engagement from existing customers, attract and retain new customers and target competitor’s customer base. To offer an Omni-channel approach to customer service: In Branch, Online, On Mobile – What you want, when you need it.Produce an online product review strategy to identify potential new products and flag up poorly performing ones. The strategy compares Search Volumes, Traffic, Revenue, Market competition.

Monthly reports direct to CEO highlighting the ongoing marketing activity and proposed new concepts. Responsible for the general marketing activity for 32 branches across UK and Ireland, covering the Hire & Sales and Shoring Solutions to the Structural Division.Recruit Marketing executives to deliver the marketing plan.Develop local, regional and national E-mail marketing campaigns. Aimed to drive footfall into the branches and raise awareness of new product development or new branch openings.Work closely with National Accounts Manager and his sales team to deliver effective marketing support to customers such as Speedy, Travis Perkins, Keyline etc. and work with their internal marketing teams on joint sales initiatives such as Events, POS and Exhibitions.Responsible for the delivery of all internal and external communications from Exhibitions and Events to Tool Box Talks and Brand Guidelines.Work with graphic design agency to re-design all marketing materials, Brochures, leaflets, Technical Specs etc. to ensure a consistent message was presented.Development of Trade Counters to deliver a customer service focus strategy to increase new customer engagement, existing customer retention and increase revenue. This included looking at the customer journey from door to counter and removing all obstacles, creating new product displays, free standing POS, internal and external decoration.Project manage all new branch openings and branch moves. Development to plan to include PR, Email marketing, press ads, billboards, radio, direct mail, signage and internal design.UK lead on Company rebrand.

My role covers everything from Head of Creative Design to Branding, Sponsorship, and PR. Responsible for developing a Social Media presence on Facebook, Twitter etc. I increased the Facebook likes by 3000+ and Twitter by 750+ to date.I was given the task of re-igniting an old Blog and did this by successfully employing 7 professional Food/Moneysaving Blogging experts who wrote weekly, content rich, blogs and recipes. The blog articles and recipes were directly linked to products on the website and led to further sales and increased engagement with existing and new customers.I began an creative Email re-engagement campaign (people who hadn't visited out site in over 6 months) which directly led to 2000 customers returning to shop on the website. Oversee all graphic content for the website. Banners, Adverts, Logos.Work with local charities to develop strong reciprocal links, and organise fund raising events.

I was in charge of all marketing and promotion both ‘Above the Line’ and ‘Below the Line’ (which doubled turnover Yr1 to Yr2).I designed the bar from the inside out including, the interior design, the seating layout, the logo and the cocktail list.We worked closely with local businesses and organised and held many successful launches (What Wakefield Women Want, Gay Wakefield).I gained a great deal of experience in direct sales and customer service running a busy city centre cocktail bar.A series of Networking events helped to grow our Social Media i.e. Facebook & Twitter (grew these to over 5500+ followers)I developed and promoted an incentivised membership scheme with customers and local businesses. In the end we had over 250 members and 20 local businesses involved. This allowed local businesses to market direct to our customers and in return our customers received incentives such as 50% off a meal, money off vouchers etc.We became well known for staging outdoor music events (Block Parties) and eventually became one of the primary locations for the 'Long Division' Music Event.Stock control and ordering.

Mrfcricketbats.com was an online e-commerce website specifically set up to sell the MRF range of cricketing goods (sponsors of Sachin Tendulkar and Brian Lara). I imported the cricket equipment direct from the factory in India and sold both to customers and trade in UK via the website. The site soon rose to the top of Google rankings for all its search words due to very target driven SEO. The site was sold to an online sports company based in Ireland.ResponsibilitiesDesign and maintenance of the websiteAccounts, VATDirect trade salesSEO, Adwords, AdvertisingImportation of goods, dealing with Customs & ExciseQuality control