Richard Chen Email & Phone Number

Tech Manager | 20+ Years Driving Product Innovation, Market Expansion, and Revenue Growth in WiFi products. Results-driven manager with over 20 years of experience in product management and channel development in the WiFi sector. Led a team of 32 to achieve record sales targets, increasing APAC WiFi revenue by over 17.5 times from 2009 to 2023. Proven track record of driving business, enhancing user satisfaction, and leading cross-functional teams to success. Passionate about utilizing new technology to create innovative solutions and empower teams. Completed 50+ courses & gained 60+ certificates on coursera since 2019. Company: AsusTeK Compute Inc. # of company employees：11,000+# of teammates：32 Job description：1. Channel development:(a) spearhead the development and execution of expansion strategy to penetrate key accounts.(b) increase in-house share in existing partners with tailored programs(c) maintain a healthy balance of channels, such as dealers, national retailers, eCommerce, telecoms, and system integrator(d) organize local team and channel resources to expand during entry, ramp-up, and mature stages (e) cooperate with complementary vendors to boost overall market demand2. Product management: (a) choose the right products to sell in individual countries(b) design the unique selling points of models and benefits for users(c) manage and keep the stock turnover at an optimal level (d) utilize Gen GI tools to create content like sales kits, design prototype, handbook and usage scenarios to enable teammates 3. Price and margin structure setting (a) investigate channel layers and competitors’ offer(b) negotiate with partners for feasible margin and incentive (c) utilize BI software to analyzing models' profitability and turnover to fine-tune channel margin structure and models' retail prices4. Promotion (a) choose the appropriate media (b) pitch the key benefits of products (c) use SEO/SEM, social media, opinion leaders, and A+ content to increase traffic & improve our conversion rate (d) utilize Gen AI tools to generate content for campaigns5. Service(a) investigate competitors’ offer and organize resources to benchmark(b) improve NPS by solving technical issues and shortening turnaround time 6. People: (a) Enable and drive teammates to achieve quantity, revenue, and profit targets (b) lead cross-functional projects to optimize productivity Skills: 1. Strategic Planning2. Data analytics3. Market Analysis4. Team Leadership5. Digital Marketing Strategies6. Supply Chain Optimization7. Gen AI tools

Listed skills include New Business Development, Cross Functional Team Leadership, Employee Training, Sales Channel Development, and 2 others.