Richard Coyle
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Richard Coyle Email & Phone Number

Associate Director, Route To Market Strategy and Transformation at Coca-Cola European Partners
Location: Doncaster, England, United Kingdom 21 work roles 1 school
1 work email found @ccep.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Role
Associate Director, Route To Market Strategy and Transformation
Location
Doncaster, England, United Kingdom
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Richard Coyle is listed as Associate Director, Route To Market Strategy and Transformation at Coca-Cola European Partners, a with 26456 employees, based in Doncaster, England, United Kingdom. AeroLeads shows a work email signal at ccep.com and a matched LinkedIn profile for Richard Coyle.

Richard Coyle previously worked as Associate Director, Route To Market Strategy & Transformation at Coca-Cola European Partners and Associate Director - European Field Sales Strategy, Performance and Capabilities at Coca-Cola European Partners. Richard Coyle studied at Edlington Comprehensive School.

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About Richard Coyle

 Adaptable & participative leadership style: Strong communicator with experience of leading large teams with multiple layers of line management. Has a hands on approach to build capability and drive empowerment, engaging and influencing senior stakeholders. Proven ability to operate at strategic and operational levels. Having a solution orientated approach, in both development and implementation, whilst also being adaptable to change, managing change and the ability to create change. Pan European Multifunctional Project Management: Managed both National and European cross-functional, cross culturally projects, through a team of project managers, enhancing skills to make our people as valuable as we can.

Listed skills include Fmcg, Trade Marketing, Shopper Marketing, Grocery, and 23 others.

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Coca-Cola European Partners
Coca-Cola European Partners
Associate Director, Route To Market Strategy and Transformation
Doncaster, GB
Website
Employees
26456
AeroLeads page
21 roles

Richard Coyle work experience

A career timeline built from the work history available for this profile.

Associate Director, Route To Market Strategy & Transformation

Home Based, National

Working in the Field Sales Leadership Team and defining the commercial strategy for Route To Market within the GB Business.This is inclusive of creating new RTM plans and opportunities through either enhancement of current processes and partnerships or by the creation of new and innovative tracks to support both the commercial accounts team and field sales teams effectiveness.A first line team of 4 working under my leadership on clearly defined enhancement areas with a wider team of 13 creating the full change, and inclusive of working alongside and key stakeholder engagement throughout many functions such as IT, Coms, Finance, Legal, and many more.

Associate Director - European Field Sales Strategy, Performance And Capabilities

Uk Based

A member of the Central European leadership for the Field Sales team, responsible for defining and implementing a strategic Field Sales roadmap for European partners, owning senior stakeholder engagement and developing initiatives to support the success of execution excellence across 3000 field sales people. Business leadership for multi market capabilities working with countries and functions to deliver and sustain step changing processes and enablers to drive sales growth and return on investment.My team of project managers manage the delivery of the enabling projects, including effective management of key stakeholders identified and close monitoring of Critical Success Factors. We support the various markets and work with IT, to identify and design the standardised PAN-EU business processes that have a fundamental step change in optimising field sales efficiency whilst my role is also to identify best practices across all markets and also from global practices and driving this into common European Practice. As well as highlighting and realising new opportunities to drive further positive change across European Field Sales.

Jul 2015 - Apr 2017

Senior Manager, Projects - Commercial Capabilities & Enabling Projects - Cce Eu Sales And Marketing

Home Based But European Role

The Senior Project Manager as part of the European Sales & Marketing Field Sales team, responsible for leading the initiation and implementation of a multi-year Outlet Contact transformation by reviewing current business models across CCE Europe, mapping plans across all markets working with Consultants and creating new strategies and models to accelerate growth and increase ROI. Within this role, I led and created the strategies that were achieved through defining a broader contact plan based on return on investment, agreed full EU alignment through key stakeholder and market leadership management, and also derived technology-enabled and tailored multi-contact models for each outlet.

Mar 2013 - Jun 2015

Wholesale And Independent Sales Controller

Home Based Covering Midlands

-Managing Wholesale aganda through a Sales Manager and Outlet development and execution through Field Sales Managers within whole of West Midlands, Nottinghamshire, Oxfordshire.-Highest execution team in country through picos and driving all elements of execution and standards in store-Driving volume and profit through Wholesale business within Midlands through delivering channel strategies and managing key Landmark customers such as Blakemore, Hyperama and East End-Massive execution and manpower plan around Olympic Torch execution

Nov 2010 - Mar 2013

Go To Market - National Project: Commercial Lead On Demand Creation And Implementation Manager

Uk - National

-01/08/2009 04/01/2010 Go To Market Project Commercial lead on demand creation and IT Enablers - 6 months working with Mckinsey Consultant on Demand Creation Concept. Commercial lead working alongside external specialist to design, and build all demand creation elements to project, and start to define IT enablers. Worked with Mckinsey on change management elements within project, and created all GTM Videos used for communication of vision both internally and externally. Consistently presented to Steerco on current plan vs timeline, and gained feedback and agreements on all elements.-04/01/2010 31/10/2010 Go To Market Project - Implementation Team Controller > Project to take GTM concept and turn into reality. Design and creation of all materials for use in field, and the development of inventive training platform and the organisation and delivery of this to all GB Independents, On Premise and guests including all GB Excom circa 600 people. Built national Coms plan and developed cross functional working to create first class sales tools. Planned and built national middle manager pre rollout training programme inclusive of change management programme. Created on line videos and presentations to enable continuous training to occur on both refresher and new employees as to gain consistency.

Aug 2009 - Oct 2010

Wholesale And Independents Sales Controller

Home Based But Covering Midlands

-Wholesale and Indies Controller in Central region with 1 Wholesale Sales Manager, 1 Retail Account Manager and 6 Retail Sales Managers-Key customers in Landmark to manage within region – Hyperama, Blakemore, East End as well as regionals such as Rippleglen, Giro, Lals and also contact with Area Managers of Nationals and all coverage-Managed National Account Manager responsible for Poundland and 99p Stores driving a through Joint Business Plan and delivering a growth platform-Won CCE dry site in 99p Stores and developing into large case business-No 1 on Boost Zone Dashboard and highest equipment installs and UNG in country-Created and Developed inventive brand training – shared as best practice and used in Grocery and other regions, and also placed in company induction

Nov 2008 - Jul 2009

On Premise Controller

Midlands, Anglia, Nottinghamshire, Oxfordshire

-On Premise Controller within Central Region.- Team consisted of an Accounts Team of 1 Sector Manager who managed 2 licensed Acct Managers, 1 National Contact Acct Mgr , 1 Leisure Account Manager and 1 BDE.There was also a Sales execution team consisting of 2 Sales Managers and I also had 1 Engineering Manager and 2 Field Sales Managers.-The Accounts teams developed JBP's and had trading relationships with key accounts in both Licensed Retail, Licensed Wholesale, Multiple Operating Groups, and Leisure Customers. These included Charles Wells, Adnams, Arkells, Norwich Inns, Mcmanus Pub company, Swallow Drinks, Dayla, Bablake Wines, Cambridge Beers, NEC, Casa Julia,-Developed and Set up Mog database to generate new business opportunities and priorities which created 7 new Mog wins including Jimmy Spices & Casa Julia- Lead a national plan to build and train a plan for all the team on how to sell in the perfect serve, and thus drive Icon distribution- Managed all the operational side of Field Engineering within the Midlands and Anglia in terms of postmix installs, breakdowns all all types of equipment and carrying out national account maintenance work. This was all achieved with also driving stadards of customer service and H&S guidelines

Feb 2008 - Nov 2008

Independent Retail Sector Manager

North England - North West, Cumbria, Humberside, North East And All Of Yorkshire

-Driving the Independent Strategy and agenda within Symbols and Independent Retail accross all environments.-Leading 8 sales managers in North region and a full team of 68 people-Working closley with National teams on supporting their plans and engaging the customers whilst also managing both regional contacts in Nationals and developing our own regional contact strategy through regional operating groups- Delivered and achieved all 10 combined KBI’s such as Equipment placement, Distribution and Space gains and as a team achieved the highest results of any region winning both National Incentives on the way- Developed potential of team with varied training programme and 3 of 8 SM’s were promoted during the year

May 2007 - Feb 2008

National Account Manager - Discounters

National

- Responsible for developing the Discounter Strategy through working with other parts of the business such as Insight, RGM and Category planning to define overriding approach and 3 year plan.- Sole responsibility for developing and agreeing JBP's with Netto and Farmfoods, managing the trading relationship on a daily basis and delivering growth- Responsible for building a consistent approach and providing a support platform for Regional Account managers who picked up smaller Discounters such as Poundworld, Wilkinsons, Poundland, Poundstretcher, Home Bargains- Active member of all European CCE discounter meetings to discuss best practice, ways of working and future plans/strategy for Discounters throughout Europe.

Mar 2006 - May 2007

Bdm Morrisons

Home Based

- Supported lead commercial BDM in building strategy and JBP's with Customer to drive volume and profit- Part of the Morrisons business unit to develop and engage with the Customer- Attended Commercial meetings to discuss and agree promotional and ATL plans- Lead the Operational development with the customer to create and agree a supply chain relationship with both parties and built plans to create a new linkage within the customer business - Created an ongoing robust operational plan with Supply and Operations inclusive of period promotional collaboration, pre promotional forecasting by pack and brand, review systems within period and also after to define both stock efficiencies and ongoing learnings- Built a new and beneficial relationship between Morrisons supply team at all levels, with both CCE trading and stock control to deliver greater planning, efficiency and stock availability within both companies

Feb 2005 - Mar 2006

Home Trade Sector Manager

Home Based - Working In North East & Yorkshire Region

Home Trade Sector Manager working on the North East & Yorkshire Regional Exec Team.- Management of the Regional Accounts Team with 2 Account Managers and 2 Account Executives, and also the Convenience Sales Manager with a team of 10- Account Team were responsible for the business planning, negotiating of terms, agreement of local promotional plans, development of local marketing agenda to deliver local upweights and ongoing relationship of the accounts- Sales Team resonsible for coverage of planned territories to deliver instore execution of range, space, display, incremental equipment placement and activation of full local marketing programme such as be a ball boy at local football stadiums, take a penalty at half time and gift with purchase, and also national on pack/ATL national marketing programmes- Key accounts: Wilkinsons, Bells, Jacksons, Mills, GT News, United News, Leathleys, Booths, Proudfoots, May News, Ainsleys, Newsplus. - One account manager also responsible for major Co-Op Societies such as North East, United, Leeds and Lincoln.- One Account Executive responsible for regional contact with all the High Street Nationals such as Woolworths, WH Smiths, Boots, Greggs working with the National Account teams to deliver plans on a regional basis- Won CCE dry site > Poundstretcher with 338 outlets.Built and delivered comprehensive business case and ROI plan, and negotoiated with customer to win account. Placed 338 coolers in 8 weeks agreeing full CCE range.- Created regional bakery plan with specific price file, TAA and marketing spend based on volume and profit to win 3 new accounts with over 100 outlets - Cooplands, Ainsleys and Peters

Jan 2003 - Feb 2005

On Premise Sector Manager

Home Based - But Working In North East & Yorkshire Region

On Premise Sector Manager working on North East & Yorkshire Regional Exec Team.- Leadership of team consisting of a Regional License Account Manager, a Regional License Account Manager for National Accounts, a Regional Leisure Account Manager and a Field Sales Manager.- Responsible for all joint business planning, terms negotiations and development of accounts within portfolio of License and Leisure customers- Also managed the sales team who delivered first class outlet execution within both areas- Main Key accounts: HB Clarke,Tate Smith, Sheffield International Venue, Meadowhall, Xscape Snowdome, Flamingo Land, and all local Football clubs- Also accountable for the contact and relationship with the regional managers for all the main national brewers such as Heineken, S&N, Matthew Clarke and to support the national plans and work with the third party sales people to create new CCE outlets and MOG development- Responsible for winning new business and building robust and exciting business presentations and negotiations. Examples include tendering and winning Flamingo Land from being a competitor led business and then delivering a operational plan to install 40 postmix machines into the venue inside 10 days with also a cooler equipment agenda for package, and a visibility marketing plan to deliver all round execution for the Theme park and Zoo. Also, won re-tender for SIV ( Sheffield Arena, Ponds Forge,Don Valley Stadium, Ice Arena) against the removal of TCCC investemnt and built compelling business plan to succeed.

Jul 2001 - Jan 2003

Regional Operations Manager

Home Based But Working In The North East & Yorkshire Region

The ROM role was responsible for both Operation arms of the Regional:- Leadership of the NE&Y Field Engineering team consisting of 3 Field Service Managers, 3 Senior Technicians and 41 Engineers.Resonsible for the control and planning of all daily service work, national maintanence work and all surveys and then post mix installations. Also responsible for the man management of the team with regards Health and Safety, fleet, parts and spares and managing the P&L.- Leadership of all operations within the NE&Y Vending Depots at Wakefield and Peterlee inclusive of admin, warehousing, all H&S practices, managing veinding processes, cash reconciliation, stock management and vehicle leglislation and safety.- Member of national opertaions Forum of 10 to decide, plan and agree all current and future planning, sharing best practice and building engagment within field.

Dec 1999 - Jul 2001

Wakefield Vending Depot Manager

Wakefield, United Kingdom

Management and Leadership of total depot functions through team of 30 drivers, 3 Admin,2 Warehousemen and 3 Team leaders.- Inclusive of full H&S of site, and all practices from route planning, cash collection and reconciliation, balance machines on sales vs cash, stock control inclusive of stock takes and ordering, admin processes, auditing, vehicle processes such as safety, service, tacho management, and all aspects of training. - also provided customer service and supported the sales team with major customers and also to be a benefit within business tenders

Mar 1999 - Dec 1999

Provisions Manager ( And District Training Manager)

Doncaster

I was a member of the senior team, responsible for the perishable departments within the store.I had an active role within the branch, using my management expertise to ensure that the business objectives of sales growth and loss reduction through efficient stock control are met by sensible interpretation and implementation of the companies trading policy. Within the branch we are also responsible for all aspects of recruitment, inductions and training.I was also the company Departmental District Training Advisor in my field, which enables me to advise and support each branch throughout the District, implementing best practice, training at all levels as required, coaching new managers to the required standard and organizing work mats.As a senior departmental manager I carry out establishment duties when acting as Store Duty Manager to ensure a safe and efficient operation of the store.

Sep 1996 - Mar 1999

Dry Good Department Manager

Sheffield

-to ensure that all departments selling grocery lines, the reception, warehousing, storage and shift replenishment operations within a JS store are managed in accordance with company policies and procedures and to the required standard.-to manage the store in the absence of the Store Manager thus making a major contribution to customer service, trading standards and store sales.-to ensure that computerised ordering systems are utilised effectively to achieve the appropriate balance between stock to optimise sales whilst minimising losses.-to ensure that the highest standards of customer service is achieved in an efficient manner, dealing courteously with all requests whether this is a customer with a query or a complaint.

May 1995 - Sep 1996

Grocery Manager

Charter Row, Sheffield

The Grocery department is one of nine departments in the store, however, the grocery product range accounts for the largest proportion of sales and utilises the majority of the store’s salesfloor and warehouse capacity.-to manage human resources to achieve department targets in the most cost-effective manner.-to train and develop the abilities of subordinates ensuring that they are equipped to perform current duties effectively and, subject to ability, prepare for progression to more senior positions.-to maintain shrinkage controls to minimise stock losses- to drive sales through stock ordering systems, display, availability- to monitor and review sales and profit for department

Aug 1993 - May 1995

Evening Shift Manager

Chesterfield

During some or all of this shift I was the most senior manager on the premises meaning that I had to take any decisions concerning security and staff safety.-responsible for the replenishment and merchandising of all goods within the store to meet the following day’s requirements.-to ensure adequate staffing to achieve the above within time scale.-to ensure procedures were adhered to for stock rotation, pricing, hygiene and health and safety.-managing the achievement of budgetary and productivity targets taking remedial action where necessary.

Aug 1991 - Aug 1993

Graduate Trainee Scheme

Yorkshire

Department Manager in Training - On Trainee Mgt Scheme (Archer Road, Sheffield)-employed as an A-level entrant as Retail Trainee Manager.-initial 18 month training and development programme in both technical and management skills. Scheme comprises of training and responsibilities in all areas of a large retail store including; grocery, provisions, produce, administration, personnel, customer, service, systems, finance, security, reception and warehouse, health and safety, and hygiene.-successfully completed,to a high standard, all work books and projects and promoted to Departmental Manager in March 1991 after passing assessment panel.

Sep 1989 - Aug 1991
1 education record

Richard Coyle education

  • Edlington Comprehensive School
    Edlington Comprehensive School
FAQ

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What company does Richard Coyle work for?

Richard Coyle works for Coca-Cola European Partners.

What is Richard Coyle's role at Coca-Cola European Partners?

Richard Coyle is listed as Associate Director, Route To Market Strategy and Transformation at Coca-Cola European Partners.

What is Richard Coyle's email address?

AeroLeads has found 1 work email signal at @ccep.com for Richard Coyle at Coca-Cola European Partners.

Where is Richard Coyle based?

Richard Coyle is based in Doncaster, England, United Kingdom while working with Coca-Cola European Partners.

What companies has Richard Coyle worked for?

Richard Coyle has worked for Coca-Cola European Partners, Coca-Cola Enterprises, and Sainsbury'S.

How can I contact Richard Coyle?

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What schools did Richard Coyle attend?

Richard Coyle studied at Edlington Comprehensive School.

What skills is Richard Coyle known for?

Richard Coyle is listed with skills including Fmcg, Trade Marketing, Shopper Marketing, Grocery, Key Account Development, Customer Insight, Consumer Products, and Forecasting.

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