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Rich Crowe leads the operations and analytics team for Nokia Cloud and Network Services Marketing, ensuring the efficient implementation of strategies, operating processes, and skills development across the marketing team. Rich has previously held senior roles in product marketing, product management and business development, as well as consulted with numerous service providers on evolving business models for growth. Rich holds a master’s degree from the University of Virginia and a bachelor’s degree from Carnegie Mellon University.
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Head Of Marketing Operations And AnalyticsNokia Sep 2021 - PresentEspoo, Southern Finland, FiI lead the marketing operations and analytics team for one of 4 business groups within Nokia. I ensure the efficient implementation of objectives, strategies, operating processes, and skills development across the marketing team. Transforming to a digital-first, analytics-driven organization, the team is responsible for the mode of marketing operations across people, processes, data and technology. We are also expanding our capability to extract meaningful insight from data to create personalized customer journeys that support lead acquisition and deal closure while allowing the broader team to shape marketing tactics dynamically. We support the leadership team with predictive dashboards and insights and developing data driven KPIs to inform business decisions. -
Acting Head Of Marketing For Cloud And Network ServicesNokia Dec 2021 - Apr 2022Espoo, Southern Finland, FiActing CMO for the Cloud & Network Services Business Group.• Oversaw budget growth of greater than 200%, enhancing campaigns and staffing.• Created a new Enterprise Solutions marketing function to support Nokia’s growth in enterprise private wireless and campus solutions. Negotiated budget and headcount.• Created a cross-portfolio solution marketing team to deliver cross portfolio narratives.• Launched an Account Based Marketing pilot to enhance marketing’s approach to service providers.• Initiated a CNS Customer Summit (Spark) to engage customers on vision, strategy and innovation.• Aligned CNS marketing to the business by instituting a marketing KPI scorecard.
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Head Of Product MarketingNokia Jan 2016 - Sep 2021Espoo, Southern Finland, FiHead of Cross-portfolio Marketing, Nokia Cloud and Network ServicesHead of Services and Care Marketing, Nokia SoftwareHead of BSS/OSS Product Marketing, Nokia Software
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Director Of Product And Solution MarketingAlcatel-Lucent Usa Inc. Feb 2009 - Jan 2016IP Platforms and Wireless MarketingIMS Marketing and Communications -
Senior Manager, Product Management And MarketingAlcatel-Lucent Usa Inc. Dec 2006 - Jan 2009IMS Product Management and Marketing
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Senior ManagerLucent Technologies Jan 1997 - Dec 2006IMS and Softswitch Product Management and MarketingSoftswitch Business Development5ESS Business Development5ESS Long Distance and Network Services Product Management
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Member Of Technical Staff & Senior ManagerAt&T Oct 1986 - Dec 1996Dallas, Tx, Us5ESS Market Management5ESS Portfolio ManagementSwitching Systems Strategic Planning5ESS Integration Testing and Test Resource Management
Richard Crowe Skills
Richard Crowe Education Details
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University Of VirginiaComputer Science -
Carnegie Mellon UniversityApplied Mathematics And Computer Science
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Northwestern University - Kellogg School Of ManagementStrategic Marketing Communications
Frequently Asked Questions about Richard Crowe
What company does Richard Crowe work for?
Richard Crowe works for Nokia
What is Richard Crowe's role at the current company?
Richard Crowe's current role is ICT marketing professional.
What is Richard Crowe's email address?
Richard Crowe's email address is ri****@****kia.com
What is Richard Crowe's direct phone number?
Richard Crowe's direct phone number is +163067*****
What schools did Richard Crowe attend?
Richard Crowe attended University Of Virginia, Carnegie Mellon University, Northwestern University - Kellogg School Of Management.
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What skills is Richard Crowe known for?
Richard Crowe has skills like Telecommunications, Wireless, Product Management, Ip, Voip, Lte, Mobile Devices, Sip, Business Development, Iptv, Softswitch, Go To Market Strategy.
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