Independent global brand management and implementation consultancy.

We strengthen your brand by defining who you are and understanding what’s perceived to be important.We can help you define the important characteristics of your brand, including; positioning, purpose, corporate culture, preferred personality – cutting through the legacy clutter and getting straight to the really good stuff – the meaningful reasons behind who you are, what you do and why.We’ll help you articulate the management intentions for your brand – staking claim to how you’d like your brand to be represented and perceived. Together, we’ll understand the intricacies of your company’s culture, how your company is structured to support your purpose, how you’re positioned in the market and differentiated from your competitors. We’ll also get to the bottom of why you’re doing what you do, what the bigger picture looks like, how your brand fits into your marketplace and… beyond economics… why it’s all worth doing.We’ll help you articulate and distill all the characteristics of your brand and capture the essence of who you are – providing a strong foundation for refining your brand identity, creating brand content and focussing all future marketing activities. And, with a clear and meaningful articulation of your brand, everyone within your team will have a far greater appreciation of what’s important, why you do things the way you do and how your business should communicate with external audiences. We can help everyone understand the brand in greater detail – getting the whole team on-brand and working towards the same brand objectives.

• Providing strategic planning to a project /client including the initial project approach• Proposal preparation, writing and creation and issuing to the client• Timeline preparation, proposals, control and management through the lifecycle of a project ensuring milestones are adhered to and delivery is achieved on time, on budget• Strategic and tactical guidance and advice to the client and project principals throughout the lifecycle of the projectsMain Projects:Magrabi (My article for NL Brand Weekly) – Project manager The creation of a full size flagship retail store behind closed doorsEY Wavespace – Project Lead Creating a new set of internal signage and design Brand Briefing global manufacturers on signage specifications, quality control while simultaneously maintaining cost production with budget Managing the installations Leading weekly meetings with the client and all flagship locations

• Managed project budgets, maximising profits while prioritising quality • Risk mitigation management • Leading all communications with the client, from the top down• Overseeing project timelines • Conducting onsite way finding survey • Collating all information gathered on site and using it to propose a new streamlined signage package

Responsible for leading the global Communication Graphics implementation roll-out for 5000 BMW Retail Showrooms worldwide which is due for completion in 2017.• Managing the Italian Market, communicating directly with 50 individual dealerships to ensure a smooth EPOS implementation • Managing sample productions for all communication graphics for BMW and MINI. Ensuring the highest standard and ensuring competitive production pricing • Responsible for all communication graphics content and translations • Last point of approval for all graphics printed in the European market

- ENRC – Siberia, Serov - Abbot Pharmaceuticals – Moscow, St Petersburg, Krasnodar - ArcelorMittal - Saudi Arabia, Jubal

Responsible for developing new relations with suppliers around the world. Helping to build a numbers of quality suppliers for wholesalers and restaurants around the UK.