At Freixenet, I lead, direct, and manage NY Area Sales Team, including four direct reports, ensuring smooth running of functions. Utilizing my broad scope of industry knowledge, I adeptly manage sales activation budget for incentive programs and in-account activations that helps in increasing team productivity and performance. Leveraging my key expertise, I focus on building and strengthening distributor relationship, including SGWS & Empire Merchants (Split Book). Furthermore, I liaise with distributor to create monthly pricing calendar on monthly pricing calendar. Besides planning and management, I organize full wine trainings at buyer and distributor levels.Some of my key contributions are as follow:☛ Delivered exceptional performance and received an award for enabling the company to reach 100k case mark for Mionetto in first two years.☛ Collaborated with sales representatives and distributor management to formulate plans and conduct review meetings.☛ Devised and implemented national marketing plans on a local level in coordination with Marketing Teams at FXMUSA.☛ Focused on increasing brands visibility and sales by organizing trade and consumer tastings/dinners.☛ Applied best practices to ensure effective management of sample, expenses, and overall state budgets.☛ Maintained proper checks and balances to track and update all depletions and distribution for NY Team.☛ Developed and updated monthly sales tracker that designed to monitor sales team performance against goals.

During this tenure, I devised and implemented robust strategies for the growth of the Wine portfolio in Metro NY. As a Manager, I led planning and review meetings with sales representatives and distributor management for Wine/Combo/Madison Divisions- Empire Merchants. Utilizing my key expertise, I developed and updated monthly sales tracker aiming to monitor against goals for entire team.Some of my key contributions are as follow:☛ Increased brand visibility and generated sales by arranging trade and consumer tastings/dinners that incorporated selling events.☛ Contributed efforts in managing overall fiscal budget as well as adeptly dealt with sample requests and prepared schedule for entire team.☛ Executed national marketing plans on a local level in collaboration with Marketing Teams at SMUSA.☛ Took appropriate initiatives to track, monitor, and update all depletions and PODs for assigned region.☛ Supervised all activities related to the management of budget, training, and scheduling of tastings in coordination with promotion company.

At Moet Hennessy, I formulated plans and simplified processes that aided in growing portfolio of Wine/Champagne/Spirit in Queens/Long Island/Hamptons (2,500 accounts). As a portfolio manager, I led planning and review meetings with sales representatives and management to discuss progress and impeding issues. Leveraging my industry knowledge and skills, I coordinated writing of wine and cocktail lists within MHUSA Corporate Standards.Some of my key contributions are as follow:☛ Met and exceeded wine sales quota up to 80% in first year and received an award.☛ Successfully executed national marketing plans on a local level in liaison with marketing teams at Moet Hennessy.☛ Planned and organized trade and consumer tastings/dinners, including selling events to maximize visibility for brands and sales pull through.☛ Implemented best practices and techniques to assure effective management of sales activation budget for incentive programs and in-account activations.☛ Closely analyzed, assessed, and updated all depletions and PODs for assigned region.☛ Received award for most wine growth in the country over 51 other counterparts in 2013.

During this employment period, I selected and maintained wine program in excess of 700 labels, 60 of which were poured by the glass. As a Beverage Director, I developed and introduced organization system for wine program and maintained predetermined cost percentage. Additionally, I liaised and functioned closely with the chef to perform frequent wine and food pairings.Some of my key contributions are as follow:☛ Significantly increased sales from $520K to $1.3M as of last fiscal year.☛ Developed and introduced cocktail program as well as expertly managed one of the largest brown spirit programs on Long Island.☛ Delivered training and coaching to staff members to improve performance and skills.☛ Created and initiated new menu driven projects in coordination with the liquor representatives.☛ Planned and arranged private tasting parties for groups up to 100 as well as focused on weekly wine/liquor promotions.