Pioneering the US market with Unirex's new Digital Memory products, featuring USB, MicroSD and SD memory cards. Grown distribution to over 1000 storefronts selling memory in more than 38 states, from California to Massachusetts. Opened retail chains from 12 to over 200 stores, including electronic specialty chains, variety stores, home furniture stores, and discount department stores. Retailers include Frys Electronics, Micro Center, Bealls, Alaska Commercial and RC Willey. Helped design custom packaging solutions to meet retailer's specific needs as well as advertising and promotions for retailers.

Expanded and continued sales to warehouse clubs, big box retailers and department stores in Mexico. Created an FOB China program for full container shipments directly to Mexico.for products exclusively distributed by Unirex for Sam's Club and City Club. Established successful programs with Sears and Liverpool department stores. Developed presentations, marketing and pricing programs for Mexico accounts.

Established new accounts for close-out sales: Opened major retail buying co-op in Midwest with over 49 chains and 610 storefronts and retail chain in Mexico with 300 store fronts.Re-opened dormant accounts including Ace Hardware, TJ Maxx, Building 19, and Alco stores.Managed sales to existing accountsSecured close-out purchase opportunities.

Partnership with and Sales Executive for Unirex Created partnership with Unirex for the exclusive distribution of FoodSaver products to Mexico and Central America while continuing to sell Unirex products. Successfully established FoodSaver taking sales from zero to several million dollars per year at an average 45% gross profit.Introduced, established, and managed the successful and profitable distribution of this product line to big box retailers, warehouse clubs and department stores; including, Sam's Club, Costco and Walmart. Created a business plan with sales strategies for targeted measurable goals and objectives to successfully penetrate the Latin America marketplace, including: understanding of cultural norms, targeting accounts, and providing product education to retailers and the consumer.Collaborated in public relations campaign to introduce FoodSaver and the concept of food preservation to the Mexican consumer marketplace including TV, radio, newspaper, and magazine coverage. Designed in-store POP displays in Spanish for in- store sales support.Collaborated with retail outlets for employee training seminars to educate sales personnel as to how to persuade their customers to try new concepts in food storage and preservation.

Tripled sales of Unirex audio and video products and added new lines to merchandise mix. Analyzed Mexican marketplace for fresh approach to target sales opportunities, resulting in a new business model to increase sales and market penetration by reducing buying and importation risk for major retailers by:Warranty Service: Established a nationwide warranty contract service center network in order to provide warranty service for Mexican retailers based on Mexican laws.Government approvals: Provided retailers with all materials necessary to obtain import licenses to Mexico including: schematic drawings, Spanish language instruction manual, warranty service centers and toll free 800 phone center for consumers.Retailer support: Provided importation labels on product, palletizing, and any other requirements by the retailer to facilitate the legal importation of the products. Hired in-country coordinator to facilitate these activities from Mexico City.Coordinated in-country private trade shows to exhibit Unirex's audio and video products as well as those distributed by Unirex. Secured location, selected targeted accounts, and held individual meetings with retailers to increase product placement; resulting in new accounts and additional SKU's sales to major retailers such as Wal-Mart, Gigante and Comercial Mexicana.Established new product lines for distribution by Unirex to Mexico including Sharp microwaves, Sanyo home appliances, Toastmaster, Waring, Broil King, and RediVac. Became largest distributor of Sharp microwave ovens to Mexico with sales over 80,000 units per year.

Established new division for distribution of branded housewares and small electric appliances in 1993. Grew division to over $15 million in annual sales, including major US retailers Walmart and Costco. Established strong relationships with major manufacturers in the housewares industry.Successfully sold housewares, hardware, and sporting goods; Managed special projects including sales of $4 million of Snapper lawnmowers to Southern Hemisphere accounts in South Africa, Australia, New Zealand and Argentina.