Development of the Faculty's commercial enterprise strategy and operations, to strengthen finances for the charity at a time of growth and restructuring. Working with members, partners and clients to improve patient outcomes through medical leadership and management.

Executive leadership of income generation through market leading workplace training, delivered nationally at 210 training centres and employers' premises. Post pandemic strategy for; scaling the operation to c.430 employees, refining operational efficiencies and nurturing our people through a period of market and technological change. Operation successfully rescaled to beyond 2019 performance delivering record income and margin in 2022.Partnership working including chair of HSE First Aid… Show more Executive leadership of income generation through market leading workplace training, delivered nationally at 210 training centres and employers' premises. Post pandemic strategy for; scaling the operation to c.430 employees, refining operational efficiencies and nurturing our people through a period of market and technological change. Operation successfully rescaled to beyond 2019 performance delivering record income and margin in 2022.Partnership working including chair of HSE First Aid Quality Partnership.2024 Commercial Training Consultancy for SJA Isle of Man Board. Show less

Develop new enterprise strategy for commercial income growth, implement initiatives across functions and nurture strategic partnerships. Focus on mental health and wellbeing market opportunities and technology enabled innovation for exceptional workplace education.Colaborating working with other programme leads to recruit and deploy 30k St John Ambulance COVID vaccination volunteers in 4 months to support NHS vaccination centres. Through; volunteer acquisition marketing, end-to-end… Show more Develop new enterprise strategy for commercial income growth, implement initiatives across functions and nurture strategic partnerships. Focus on mental health and wellbeing market opportunities and technology enabled innovation for exceptional workplace education.Colaborating working with other programme leads to recruit and deploy 30k St John Ambulance COVID vaccination volunteers in 4 months to support NHS vaccination centres. Through; volunteer acquisition marketing, end-to-end process modelling for target setting, measuring progress and training programme development. Show less

Develop a 5 year commercial strategy to grow the social enterprise of a national charity, through new enterprise start up and infrastructure investment. Communicate to gain trustee approval and management implementation. COVID pandemic response - pivotal role in recruiting, training and deploying 30k volunteer vaccinators in 16 weeks to support NHS public vaccination programme. Initiated strategic partnerships, to achieve rapid growth in a fast-emerging healthcare education market. Core… Show more Develop a 5 year commercial strategy to grow the social enterprise of a national charity, through new enterprise start up and infrastructure investment. Communicate to gain trustee approval and management implementation. COVID pandemic response - pivotal role in recruiting, training and deploying 30k volunteer vaccinators in 16 weeks to support NHS public vaccination programme. Initiated strategic partnerships, to achieve rapid growth in a fast-emerging healthcare education market. Core Enterprise leadership team role to close, resize and restart and rescale commercial training operation through pandemic. Business modelling including NPV and ROI for investment, value chain analysis, income and margin projections, partnership parameters, brand-fit, horizon scanning, market and customer insight, risks and opportunities, product innovation, multi channel sales and marketing "go-to-market" strategies. Show less

European marketing and communications for IPC Europe, a Subway partner organisation managing £1.6 bn of infrastructure contracts for Subway Franchisees operating in 5.5k retail stores. Management of multi channel content in 8 languages and teams in three European offices. Marketing and comms strategy development for audience engagement, investing in digital channels and personalisation of content. Board governance communications and stakeholder management with Subway in EU and US and… Show more European marketing and communications for IPC Europe, a Subway partner organisation managing £1.6 bn of infrastructure contracts for Subway Franchisees operating in 5.5k retail stores. Management of multi channel content in 8 languages and teams in three European offices. Marketing and comms strategy development for audience engagement, investing in digital channels and personalisation of content. Board governance communications and stakeholder management with Subway in EU and US and global regional partners to manage brand best practice. Show less

Governance and structure consultancy for a Community Interest Company. Options to create a foundation charity for mental health in lower income countries using a partnership model. Commercial market entry strategy to launch a new enterprise in a fast developing sector.

Executive leadership team role of the Commercial Division for an influential international Health, Safety and Environmental membership charity. Reporting to Chief Executive responsible for; campaign and brand marketing, sales and business development, membership services and communications, market insight, product development and service delivery. Income streams included membership, education, audit and consultancy, awards and events with customers in 60 countries.Returned commercial… Show more Executive leadership team role of the Commercial Division for an influential international Health, Safety and Environmental membership charity. Reporting to Chief Executive responsible for; campaign and brand marketing, sales and business development, membership services and communications, market insight, product development and service delivery. Income streams included membership, education, audit and consultancy, awards and events with customers in 60 countries.Returned commercial enterprise to growth and profitability within 12 months after prior 4 years of decline. Restructured and built capability to grow income - with an emphasis on a revitalised product range, improved customer experience and transformed market reach through digital channels and account management. Modelled global expansion strategy. Show less

Senior Marketing and Communications leadership role with strategic educational product management in an iconic British "top 10 charity brand". Improved financial sustainability and reach for advocacy through organisation restructure to create commercial operating division. Led transformational change, applying organisational development plans, creating new functions, relocation, team development. Acted as a Regional Director for 6 months during transition. Marketing strategy and… Show more Senior Marketing and Communications leadership role with strategic educational product management in an iconic British "top 10 charity brand". Improved financial sustainability and reach for advocacy through organisation restructure to create commercial operating division. Led transformational change, applying organisational development plans, creating new functions, relocation, team development. Acted as a Regional Director for 6 months during transition. Marketing strategy and execution including outdoor and broadcast media, digital, on-line and offline and print for public and business audiences. 120 multi-channel campaigns p.a. Development of customer data for acquisition and retention. Strategic product development including digital e-learning and Apps, using market insight data. Created strategy to teach young persons life saving techniques. Led national standards as Chair of the Voluntary Aid Societies* Commercial Tripartite to set, publish and apply UK first aid protocols. Led relationships with partners, stakeholders, regulators and government.*(St John Ambulance, British Red Cross, St Andrews Ambulance) Show less

Senior leadership role, reporting to CEO for multiple functions and divisions centred on brand and campaign marketing, external comms for advocacy and internal comms to employees and volunteers, public and commercial Training. Driving change through, re-branding, new commercial and community education programmes and educational standards, key accounts, business relocation and IT investment. I&E responsibility for central functions and business units. Lead and managed organisational… Show more Senior leadership role, reporting to CEO for multiple functions and divisions centred on brand and campaign marketing, external comms for advocacy and internal comms to employees and volunteers, public and commercial Training. Driving change through, re-branding, new commercial and community education programmes and educational standards, key accounts, business relocation and IT investment. I&E responsibility for central functions and business units. Lead and managed organisational re-brand. Advocate for transformational structural change and strategy development inc. marketing, brand, communications, commercial training, schools and youth training. Media spokesperson, lead external communications strategies for SJA to be better understood by public, stakeholders and government. Lead joint advocacy with UK and European partners. Show less

Start-up central function to develop commercial services through marketing and national account management. Manage strategic team of trustees and leadership to develop income raising commercial and funding income in devolved structure of 45 operating units.Role expanded in 2002 to include public and commercial training programme development, trainer educational standards and QA systems. Led relationship with LSC for govt. educational funding. Acted as Director of Strategic… Show more Start-up central function to develop commercial services through marketing and national account management. Manage strategic team of trustees and leadership to develop income raising commercial and funding income in devolved structure of 45 operating units.Role expanded in 2002 to include public and commercial training programme development, trainer educational standards and QA systems. Led relationship with LSC for govt. educational funding. Acted as Director of Strategic Implementation to cover long term absence. Show less

A senior management role in UK's largest charity retailer. Develop retail investment strategy, consumer demographics, new retail concepts, manage shop opening teams. Brand management for Interbrand re-brand of retail network.

Strategic and operational management including: global corporate re-branding, B2B and B2C marketing, retail investment strategy, retail management of multi-locations, substantial operational P&L responsibility, subsidiary turnaround, new operation start-up, national supply chain management.

International marketing, business analysis and global account handling.