Richard Fordham Email & Phone Number

Spokane, Wa, Us

Reno, Nevada, United States

As the Head of Marketing at LumaDent, I have spearheaded the company’s transformative marketing strategy, driving a substantial increase in online sales and improving brand awareness through data-driven campaigns. I lead a cross-functional team in executing comprehensive marketing initiatives that include digital, social media, and content marketing strategies, contributing to improvement in customer engagement and acquisition. I optimized our marketing budget, reallocating resources to high-performing channels, resulting in increases in ROI. Through strategic vision, I have elevated LumaDent’s market and e-commerce presence and strengthened its competitive positioning in the industry.

Reno, Nevada, United States

As the Marketing Specialist at Cavist, I successfully launched omnichannel digital marketing campaigns that resulted in an impactful increase in sales and a boost in brand visibility. Collaborating closely with the Sales Director, I developed SEO and content strategies that drove an increase in organic traffic. My targeted email marketing, marketing collateral development, and social media initiatives generated growth in lead generation, directly contributing to the company’s bottom-line growth.

Through Floral Shirt Marketing, I have led end-to-end marketing strategies for multiple clients, resulting in significant brand growth and digital impact. I executed comprehensive advertising campaigns across social media and search platforms, achieving increases in targeted followings and organic reach. By developing strong sales funnels and optimizing websites, I improved client conversion rates and ensured sustained revenue growth. Additionally, I launched my own hiking brand, leveraging content creation to establish a strong online presence, reaching thousands of personal followers on social media.

Knoxville, Tennessee, United States

Responsible for leading and directing the performance of 180+ associates and leaders in the Nashville area. Managed a $45M≈ location through omni-channel leadership. I oversaw all aspects of store planning, including merchandising, vendor management, P&L, permit and regulatory compliance, and budgeting. I implemented strategic initiatives in addition to effective communication, problem solving, team building, and data driven decision making to reverse a trend of negative sales growth and transform operational performance.

I led the rollout of a comprehensive produce merchandising program across numerous store locations, focusing on technology adoption, process improvements, and fixture upgrades. This initiative streamlined operations and enhanced the cohesiveness of our merchandising strategy. I designed and implemented detailed training programs for store teams, utilizing data-driven insights to ensure alignment with new standards and procedures. Additionally, I facilitated cross-functional collaboration through regular meetings and detailed performance reporting, ensuring strategic alignment and informed decision-making at all organizational levels.

Knoxville, Tennessee, United States

In my various roles, including managing high and low-volume locations, I served as a Subject Matter Expert in Operations, HR, and Merchandising. I enhanced operational efficiency through process improvements and robust employee training programs, which significantly boosted retention rates and morale. My efforts in directing merchandising campaigns and store remodels optimized product placement and in-store presentation, driving sales growth. I also managed e-commerce launches and product integrations, expanding our online presence and optimizing digital sales channels. Notably, I orchestrated merchandising for two grand store openings, achieving exceptional sales performance and establishing new benchmarks for the locations.

Farragut, Tennessee, United States

I directed daily operations for Drug/GM (HBC) and Grocery departments, excelling in merchandising, scheduling, training, and inventory management. I drove operational excellence through strategic process improvements and maintained high standards of inventory accuracy. My leadership was instrumental in successfully launching the Powell and Oak Ridge Kroger Marketplace locations, where I managed hiring and training initiatives to ensure seamless grand openings. By consistently meeting sales and shrink goals, I demonstrated my ability to enhance department performance and contribute significantly to store success.

Harriman, Tn

Founded and led an e-commerce venture specializing in niche merchandise, including t-shirts and jewelry. Developed and executed a comprehensive digital strategy that grew the Instagram audience to 36k followers and achieved top organic rankings for product pages on Google and other search engines through advanced SEO techniques. Built and managed an email list using MailChimp, employing segmentation strategies to optimize engagement and conversion rates. Leveraged advertising across Facebook, Instagram, and Google to drive traffic and convert leads into sales, successfully scaling the business and establishing a strong online presence.

Bachelor Of Arts (B.A.), History

Associate'S Degree, Anthropology