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Responsible for creating and implementing B2B marketing programs that drive branding and sales initiatives for MoveHQ, a division of Updater. Responsibilities and projects spanning brand development, messaging, web presence, content, video, SEO, email marketing, design, and events. Main responsibilities include executing large-scale integrated marketing initiatives to drive demand, generate awareness, and acquire new customers.

Receive incoming data to develop in-depth reports to help optimize various company endeavors internally and externally. Collaborate with sales team to develop an effective and efficient transfer of information and resources to meet client needs. Work extensively with third-party vendors including JetPack, Nativo, Sizmek, TEADs, etc. Utilize DFP to traffic and troubleshoot site served, third-party, and custom creative tags to Runnersworld.com and Bicycling.comKey Contributions:• Hit targets for over $3M dollars in campaign delivery for Runner's World and Bicycling.com.

Led team through redesign of company website and am ongoing maintenance and management. Used Google charts and integration with Highrise CRM to Implement company wide sales tracking. Authored on-going articles on company blog to drive Marketing leads. Managed content databases including video/media creation. Developed strategies and logistics for various trade shows. Managed and maintained all company social media accounts. Managed “News” section of website and created any press releases as needed.Key Contributions:• Increased quality web leads by 180% through building and optimizing company website and social media accounts.

Integrated new technologies into marketing and sales flow. Organize and analyze sales lead data for actionable insight. Create internal presentations for all divisionsKey Contribution:• Successfully lead an initiative to switch to cloud based storage, data analytics and presentations through Google suite. Also adopted an Inbound Marketing approach through the also newly adopted Hub Spot platform.

Received and resolved all customer service issues. Managed all shipping and receiving. Directed and coordinated full order cycle including Quality Assurance of all products.Key Contribution:• Improved the analytics operations of the shipping and receiving division through use of data driven tracking system.