Communications & Content Manager
Oversaw internal communications and collaborated with leaders to develop strategies and create collateral to support a variety of campaigns and initiatives aimed at driving lead generation.● Created case studies, white papers, articles, emails, and blogs that aligned with marketing campaigns devised to identify and nurture sales leads. ● Oversaw company social media channels that displayed diversified content in support of active campaigns and promoted employees, products, and capabilities.● Generated media releases to highlight sales and the introduction of innovative technologies.● Developed video storyboards and coordinated video shoots with videographers.● Wrote/edited company internal newsletter to educate and engage employees across multiple businesses.● Partnered with vendors to create and revamp brochures, banners, and other collateral within the product portfolio.● Edited and updated company website to ensure that events, products, and resources were timely and engaging.● Served as a mentor for early-career colleagues.